
Scale Smart, Grow Fast
129: He Advised a $100M Exit. He Was in the Wrong Business.
Most founders keep doing the thing that made them the expert long after the business has outgrown it — closing the deal, holding the relationships, being the one person who actually knows how it all works. The team grows, the revenue climbs, and somehow everything still runs through them. Growth starts to feel heavier instead of easier, and it's not always obvious why. In this episode of Scale Smart, Grow Fast, host Adrienne Green sits down with Mat Sorensen, founder and CEO of Directed IRA and Directed Trust Company, to talk through the moment he realized that being the smartest person in the room — a lawyer who'd advised a company to a nine-figure exit — wasn't the same as building something of his own. Mat gets into how he figured out what only he could do, what had to go to someone else, and why so many founders get that handoff wrong long before it starts costing them. Watch this before you hire your next support role. Connect with Mat Sorensen: https://www.linkedin.com/in/matsorensen/ Feeling stretched too thin to scale? ⏰The Executive Efficiency Blueprint shows how to free 30+ hours a week and build systems that run without you. Download it FREE today: https://workergenix.com/eebgift






