SaaS That App - Building Tech-Enabled Businesses

Welcome to SaaS That App: Building Tech-Enabled Businesses. The podcast for those who are building or thinking about starting a tech-enabled business, especially a SaaS. We dive deep into the real stories behind tech startups—how they got started, the challenges they faced, and the lessons learned along the way. Each episode brings you practical advice, business takeaways, and insights into the tech solutions that actually work (not just the shiny new ones).Each episode is packed with practical advice, business insights, and actionable strategies on what tech solutions are actually working (no, we're not here to sell you the latest shiny new thing). From navigating scaling struggles to mastering the art of working with contractors and agencies, we’ll explore the hard decisions every founder faces—like when to bring your team in-house or if it's time to rewrite your app.Whether you're in the trenches of a growing business or just starting out with your next big idea, you can learn fro

SaaS That App - Building Tech-Enabled Businesses is a news podcast hosted by Delta Systems, with 63 episodes on record and a Required Pod Score of 80.

Delta Systems hosts SaaS That App - Building Tech-Enabled Businesses, a news show with 63 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #0

  Where AI Automation Breaks Down

  Sep 30, 202624 min

  Before AI can run your business, your business needs something for AI to run on. Isaac Harmon, founder of Harmon Digital and Unstack, joins Aaron Marchbanks and Justin Edwards to talk about where automation hits its limits. They cover the signals that a company has outgrown its systems, why tools like CRMs have lost their moat, and when businesses should import and customize existing software rather than build from scratch. They also dig into how the bottleneck is shifting from the people doing the work to the people checking it, and what that means for anyone relying on orchestration agents. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems at: https://deltasystems.com/ Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo: https://www.speakpipe.com/SaasThatApp

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  Episode #0

  Building a SaaS App With Claude in 8 Hours

  Aug 18, 202627 min

  AI app development with Claude is making micro-SaaS, no-code software, and niche startup ideas faster and cheaper to build than ever before. Justin Edwards had a hyper-specific problem: he wanted a better way to drill German grammar, but the tool he wanted didn’t exist. So he described it to Claude and, roughly eight hours later, had a working app. In this episode of SaaS That App, Aaron Marchbanks and Justin use Schleifer as a real-world experiment in what happens when AI makes small, niche software ideas cheap and fast enough to build yourself. They get into why this could put pressure on micro-SaaS products, why trust and expertise may become the new moat, where vibe coding stops being safe, and why the same technology could turn thousands of people who never considered themselves founders into software entrepreneurs. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems at: https://deltasystems.com/ Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo: https://www.speakpipe.com/SaasThatApp

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  Episode #0

  Building a ChatGPT Alternative with a Bootstrapper Budget

  Aug 11, 202628 min

  340,000 users. No paid ads. And a direct competitor in ChatGPT. That combination shouldn't exist, but Ajelix made it a reality. In this episode of SaaS That App, hosts Aaron Marchbanks and Justin Edwards talk with Agnese Jaunošāne, Co-founder and COO of Ajelix, about how she and her co-founder built a spreadsheet-to-insights platform out of Latvia to that scale on organic growth alone. They get into why the company stayed self-funded for years, how a European Commission-backed grant fits into that story now, why Ajelix is pulling back from the US market to focus on Europe instead, and the freemium pricing mistake that cost them more than they expected. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems at: https://deltasystems.com/ Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo: https://www.speakpipe.com/SaasThatApp

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  Episode #0

  The $30K Invoice That Killed a 10-Year Customer Relationship

  Jul 28, 202627 min

  When a trusted vendor triples your bill overnight? Staying is no longer an option. In this episode of SaaS That App, hosts Aaron Marchbanks and Justin Edwards share what happened when Harvest, their tool of choice for nearly ten years, got acquired by Bending Spoons and hit them with confusing usage fees, a UI overhaul, and a 300% price hike buried in a credit card statement. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems at: https://deltasystems.com/ Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at: https://www.speakpipe.com/SaasThatApp

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  Episode #0

  Most SaaS Companies Get Customer Research Wrong

  Jul 21, 202641 min

  Teams don't know their customer, and that gap, not a lack of features, is what quietly stalls SaaS growth. In this episode of SaaS That App, hosts Aaron Marchbanks and Justin Edwards sit down with Gia Laudi, a customer-led growth expert who's advised Postman, Bitly, Sprout Social, EverCommerce, and dbt Labs, to unpack why product-led companies keep investing in features, funnels, and AI while growth flatlines anyway. Gia breaks down why traditional ICPs miss the mark, why psychographics beat demographics for predicting who actually buys and stays, and why a handful of well-run customer interviews still outperforms most research stacks. She also shares concrete ways founders can start doing real customer research without a dedicated team or enterprise budget, plus where AI genuinely helps in this process, where it doesn't, and why leaning on synthetic customer data can leave you building for customers who don't exist. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems at: https://deltasystems.com/ Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo: https://www.speakpipe.com/SaasThatApp

  ListenShow Notes

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