Renegade Marketers Unite

Marketing has no shortage of good ideas . The trouble is, they're all competing for the same budget, people, and attention. When everything looks important, something has to give . A big growth bet may deserve the full...

Company-wide AI adoption needs a flock leader. Marketing may already have the job. Marketing has a few advantages here. It hears customer friction early, touches nearly every corner of the business, and has gotten...

Some of the most expensive friction in B2B marketing starts with one question. Can I trust this? The buying process already comes with enough hesitation. Add a message that burns extra brain calories, a brand promise...

How do you know whether the brave move is to go for it or plant your feet? CMOs are making that call with short runways, incomplete information, and teams being asked to adapt fast. Comfort can delay the hard decision...

Before you ask for another leadership tip, check the glasses you're already wearing. Ty Hammond doesn't do tips anymore, which slightly complicates Drew's plan to grab a few quick leadership nuggets. Good thing. When...

PE-backed CMOs have to make marketing make sense at board speed. The questions come faster. The comparisons come from portfolio companies that look nothing like yours. And no budget line stays "just marketing" for long...

Change only looks sudden when you missed the signals. Rita McGrath gives that idea teeth for CMOs leading through AI, org design changes, and markets that refuse to sit still. The signals are usually there. But in...

Marketing and comms lose leverage when the story, the proof, and the teams carrying them run in separate lanes. That's how strong work gets less mileage than it should. Recognition stays in PR when demand could use it...

A stuffed content library can still leave a salesperson empty-handed. Somewhere along the way, sales enablement got mistaken for asset production. Sales asks, marketing makes, the asset goes somewhere, and the next...

When every marketing decision has to pay off this quarter, growth starts losing its owner . That's the uncomfortable read from the latest CMO Survey . Under pressure, CMOs are making perfectly rational moves. Safer...

Sales has one clean tell for whether it trusts marketing. Timing. Bring marketing in late, and partnership turns into a very polite scramble. The field has moved, the campaign needs context, and sales is working leads...

The fastest way to break trust between sales and marketing is to let each team bring its own scoreboard. Marketing can point to MQLs. Sales can point to missed revenue. Everyone can be technically right, and the...

AI just handed every marketing team a bigger gas pedal. Now CMOs have to decide what deserves the speed . Teams can now publish, prototype, adapt, and distribute at a pace that felt impossible a few years ago. The...

AI is moving fast enough to make even the savviest CMO feel one tool, one workflow, and one "wait, you can do that now?" behind. The easy move is to delegate it. Let the eager people experiment. Let the technical folks...

The first 90 days have always mattered. Now AI is making them faster, sharper, and a lot less forgiving. In this episode, Drew talks with Paige O'Neill ( Culture Amp ), Scott Gordon ( HG Insights ), and Ali McCarthy (...