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Hosted by Jay Greenwood · 🇺🇸 US · EN-GB · 120 episodes
Established thought leaders with verified media credentials.
Interviewing the founders behind the best food companies in the UK to deconstruct the skills and knowledge they used to grow their business so you can learn from the best and start-up something yourself.
Jay Greenwood hosts Recipe for Greatness, a business show with 120 episodes published.
We sit down with Ineke Nugteren , a nurse turned founder, to unpack how frontline healthcare experience sparked a mission to change what everyday snacking looks like. We talk through the messy realities of building Nouri
Baby food should not feel like a trade-off between “quick” and “good”. We sit down with Ed van der Lande , founder of More Toddler Meals , to unpack a deceptively simple question: how do you feed toddlers wholesome meals
We talk with Wild Things founder Fliss Newland about going from Mondelez to building an organic, plant-based gummy brand that targets families without losing the fun of sweets. She breaks down the practical steps behind
We talk with Owen Potts about building The Potts Partnership from a home kitchen into a premium ambient food manufacturer stocked by major UK supermarkets. We dig into hands-on learning, bold packaging choices like alumi
We talk with Craig about how he leaves university, learns the fundamentals of margin and negotiation in meat trading, and turns a steam-cooked chicken discovery into GSN. We break down the scrappy freezer-in-gyms launch,
A teenage trader learns to move stock on Romford Market, then builds a clean‑label snack factory that challenges ultra‑processed bars and keeps going through COVID with a private‑label engine. Matt Hunt, co‑founder of Th
We trace Yusuf’s path from schoolyard hustles to building a functional cold brew that swaps jitters for calm focus. The story spans painful caffeine experiments, tough retail lessons, and the mindset shift from making a
We explore how poker shaped Andrew Macleod's thinking and how those mental models helped him build Emilia’s Crafted Pasta into a debt-free, multi-site brand. From scouting Italy to opening under budget and growing slow,
Will Howard shares his journey from hospitality worker to Managing Director of GrowUp Farms, revealing how purpose-driven leadership and vulnerability create stronger businesses and teams. • Started career with a passion
What does it take to build a thriving food brand that refuses to compromise on values? Karen and Patrick O'Flaherty, founders of Pip Organic, reveal the remarkable journey that transformed their humble market stall selli
Matthew Jones is the founder of Bread Ahead bakery. On this episode, Matthew shares his remarkable journey from sleeping on bakery floors to building a global brand that's reshaping how people experience and understand a
Dominic Rice, co-founder and CEO of CANS, is on a mission to build a new category of non-sweet, no-sugar, no-sweetener soft drinks. After 16 years at Red Bull, Dom is applying his beverage industry expertise to create a
Daniel Cray, an Australian entrepreneur and CEO of Phizz, pivoted from advertising to create a revolutionary three-in-one hydration, vitamin and electrolyte tablet that's now one of the UK's fastest-growing wellness bran
Suzie Millar shares the inspiring journey of growing The Scottish Bee Company from a purpose-driven venture into a thriving business while introducing over 27 million bees to Scotland and establishing a charity to suppor
Martin Holden-White takes us through his journey of founding Grubby, the UK's first 100% plant-based recipe kit company that has delivered over 2 million meals since launching in 2019. • Starting in kitchens at 16 years
Felix James, co-founder and head brewer at Small Beer, takes us through his brewing journey from childhood experiments to pioneering the world's first brewery dedicated to beers under 2.8%. His passion for biology and fe
Richard Peake shares his remarkable journey from Mars Graduate Scheme to doubling Merchant Gourmet's revenue as Managing Director and the leadership lessons he learned along the way. His approach to business combines vul
Charles Redfern shares his organic food journey from founding Real Foods, Organico, and Fish4ever, revealing how his French roots inspired a mission focused on reviving and expanding organic products with sustainability
Valentijn van Santvoort, co-founder of Holie's cereal, shares how they've disrupted the traditional breakfast category by creating genuinely healthy, sugar-free alternatives that challenge industry giants through transpa
Discover how Tess Reed transformed her homemade tahini dressing into All Dressed Up, a standout brand now stocked in Whole Foods and Ocado within just one year of launching. Tess shares her winding career path from unive
Craig Allen
Customer Relationship Manager · Cellusys
1 appearance on this show
Matt Hunt
The Protein Ball Company
1 appearance on this show
Andrew Macleod
Teacher, Songwriter, Musician, Basketball Coach, Best Friend of Mike · Emilia’s Crafted Pasta
1 appearance on this show
Matthew Jones
Chief Technology and Communications Officer · Cofounder Clarity
1 appearance on this show
Yusuf Amanullah
Unconform
1 appearance on this show
Will Howard
GrowUp Farms
1 appearance on this show
Karen O'Flaherty
Pip Organic
1 appearance on this show
Dominic Rice
CANS
1 appearance on this show
Daniel Cray
Phizz
1 appearance on this show
Suzie Millar
The Scottish Bee Company
1 appearance on this show
Felix James
Small Beer
1 appearance on this show
Valentijn van Santvoort
Holie's
1 appearance on this show
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Recipe for Greatness has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.
Recipe for Greatness is hosted by Jay Greenwood. The show is categorised under business (entrepreneurship) and has published 120 episodes.
Recipe for Greatness has published 120 episodes.
Recipe for Greatness regularly covers business, entrepreneurship. It sits in the business category, with a entrepreneurship focus.
Recipe for Greatness is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Recipe for Greatness hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Recipe for Greatness average 38 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Recipe for Greatness's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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