kids
Hosted by Clayton Payne and Sam Muelas · kids · EN
Real Pet Industry News brings you raw, unfiltered commentary on the latest trends, controversies, and innovations shaping the pet industry. Hosted by Clayton Payne (Pet Business Disruptors) and Sam Muelas (Dog and Cat Nutrition on YouTube), this podcast cuts through the noise to deliver real talk on everything from pet food scandals to game-changing business moves. Whether you're a pet industry pro, entrepreneur, or just a passionate pet owner, Clayton and Sam break it all down with expert insight, sharp opinions, and no-nonsense discussions.
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Contact path
Verified email
Booking probability
26%
Guest openness
Selective
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Signup to Generate a PitchReal Pet Industry News brings you raw, unfiltered commentary on the latest trends, controversies, and innovations shaping the pet industry. Hosted by Clayton Payne (Pet Business Disruptors) and Sam Muelas (Dog and Cat Nutrition on YouTube), this podcast cuts through the noise to deliver real talk on everything from pet food scandals to game-changing business moves.
Real Pet Industry News is hosted by Clayton Payne and Sam Muelas. The show has published 46 episodes to date.
Recent episodes include "The Lowest IQ move in Pet food" (17 February 2026, 22 minutes), "The Importance of Omnichannel Strategies in Pet Retail" (10 February 2026, 33 minutes), and "Welcome to 2026 in the pet industry" (3 February 2026, 24 minutes).
Real Pet Industry News publishes roughly weekly, with episodes averaging 25 minutes across 46 episodes.
Booking probability for Real Pet Industry News is 26%, and the host is rated Selective on guests. Real Pet Industry News requires a Pod Score of 80 or higher. Real Pet Industry News's contact route on record: verified email.
The strongest fits for Real Pet Industry News are Pet, Art & Other Specialty Retail. Real Pet Industry News has a kids audience.
Clayton Payne and Sam Muelas hosts Real Pet Industry News, a kids podcast with 46 episodes published.
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Episode #3
summaryIn this episode, Clayton Payne and Sam discuss the evolving landscape of the pet food industry, focusing on the rise of budget brands and the challenges faced by traditional retailers like Pets at Home. They...
In this conversation, Clayton Payne and Sam discuss the differences in innovation between the UK and US pet industries, the importance of omnichannel strategies for brands, and the dynamics of partnerships between...
Episode #1
In this conversation, Clayton Payne and Sam discuss the current landscape of the pet food industry, focusing on various companies such as Nutriment, Carnly, Scrumbles, and Bella and Duke. They explore the challenges of...
Real Pet Industry News
In this episode, Clayton and Sam discuss the evolving landscape of the pet food industry, focusing on the rise of subscription services and the challenges faced by independent retailers. They explore the introduction of...
Real Pet Industry News
In this conversation, Clayton and Sam discuss the challenges and strategies in the pet food industry, focusing on how brands can improve their ratings on platforms like All About Dog Food. They explore the importance of...
Real Pet Industry News
In this episode, Clayton Payne and Sam discuss the latest trends in pet feeding, focusing on a survey that reveals the popularity of hybrid feeding among pet parents. They explore the implications of this trend, the...
Real Pet Industry News
In this conversation, Clayton and Sam discuss the current state of pet food marketing and retail dynamics in the pet industry. They explore the lack of innovation in pet food marketing, the repetitive nature of...
Episode #14
In this conversation, Clayton and Sam discuss the booming pet industry, focusing on the increasing populations of dogs and cats in the U.S. and the rising spending on pet care. They explore the changing demographics of...
Episode #13
In this episode, Clayton and Sam discuss the current state of the pet food market, focusing on Purina's mixed performance and the challenges faced by veterinary care in the UK. They explore the implications of rising...
Episode #12
In this episode, Clayton and Sam discuss the current landscape of the pet food industry, focusing on the winners and losers. They explore the challenges faced by small independent retailers, the struggles of small D2C...
Episode #11
In this episode, Clayton and Sam discuss the current landscape of the pet industry, highlighting the winners and losers, including veterinary practices, direct-to-consumer companies, and the rise of gently cooked pet...
Episode #10
n this conversation, Clayton Payne and Sam discuss the marketing strategies and business models of Butternut Box, a prominent player in the pet food industry. They analyze the effectiveness of its marketing, the...
Episode #9
In this episode, Clayton and Sam discuss the shortcomings of marketing strategies in the pet food industry, particularly focusing on a recent ad campaign by Pure Pet Food that they find tone-deaf. They explore the...
summaryIn this conversation, Clayton Payne and Sam discuss the evolving landscape of the pet food industry, focusing on the impact of regenerative farming practices, the scale of major companies, and the challenges...
Episode #6
summaryIn this conversation, Clayton Payne and Sam discuss the evolving landscape of the pet industry, focusing on profitability, innovation in cat products, the challenges of raw feeding, consumer behavior in pet...
summaryIn this episode of Real Pet Industry News, Clayton Payne and Sam discuss JM Schmucker's recent financial performance, highlighting a significant decline in net pet food sales and the challenges faced by legacy...
Episode #4
summaryIn this episode, Clayton and Sam discuss the evolving landscape of pet brand advertising, emphasizing the shift from traditional media to digital platforms. They explore the effectiveness of in-person events, the...
summaryIn this conversation, Clayton Payne and Sam discuss the recent leadership changes at Pets at Home, the challenges facing the retail pet industry, and the need for innovation and better product offerings. They...
Episode #2
summaryIn this episode, Clayton and Sam discuss various trends in the pet food industry, focusing on the viability of vegan pet food, the challenges of direct-to-consumer (DTC) models, the expectations of premium pet...
Episode #1
summaryIn this episode, Clayton and Sam discuss the challenges facing the pet food industry, focusing on Nature's Menu's decline due to private equity influence, Bella and Duke's efforts to penetrate the veterinary...
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