business
Hosted by John Willis · business · EN-US
Ramblings about W. Edwards Deming in the digital transformation era. The general idea of the podcast is derived from Dr. Demming's seminal work described in his New Economics book - System of Profound Knowledge ( SoPK ). We'll try and get a mix of interviews from IT, Healthcare, and Manufacturing with the goal of aligning these ideas with Digital Transformation possibilities. Everything related to Dr. Deming's ideas is on the table (e.g., Goldratt, C.I. Lewis, Ohno, Shingo, Lean, Agile, and DevOps).
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Contact path
Public web form
Booking probability
33%
Guest openness
Selective
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Signup to Generate a PitchRamblings about W. Edwards Deming in the digital transformation era. The general idea of the podcast is derived from Dr. Demming's seminal work described in his New Economics book - System of Profound Knowledge ( SoPK ).
Profound is hosted by John Willis. The show has published 99 episodes to date.
Recent episodes include "S6 E10 - Evan Campbell, Adapting to Win: Turning Strategy into Action" (3 September 2026, 62 minutes), "S6 E9 - Katie Anderson, Rob Park & Glenn Wilson, Learning to See: Why We Went to Japan" (11 August 2026, 40 minutes), and "S6 E7 - Balaji Reddy, The Theory Behind Quality Transformation" (10 June 2026, 72 minutes).
Profound publishes roughly monthly, with episodes averaging 50 minutes across 99 episodes.
Booking probability for Profound is 33%, and the host is rated Selective on guests. Profound requires a Pod Score of 80 or higher. Profound's contact route on record: public web form.
The strongest fits for Profound are Business & Management Consulting. Profound has a business audience.
John Willis hosts Profound, a business podcast with 99 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #10
I have a fascinating conversation with Evan Campbell in this episode. Evan brings an unusually broad perspective to organizational transformation, drawing on a career that spans the U.S. Army Special Forces...
Episode #9
I have a conversation with Katie Anderson, Rob Park, and Glenn Wilson in this episode as we reflect on an experience that is difficult to replicate from a book, conference, or classroom: going to Japan to see the...
Episode #7
I have a conversation with Balaji Reddie in this episode. We dive deep into W. Edwards Deming’s seminal perspectives on quality, exploring how Deming’s ideas continue to shape modern management, systems thinking, and...
Episode #6
I have a conversation with Kendra MacDonald in this episode. As CEO of Canada’s Ocean Supercluster, Kendra is helping reshape how industries, governments, researchers, and technologists collaborate around one of the...
Episode #5
I have a conversation with Farhan Sheikh in this episode. We dive deep into W. Edwards Deming’s System of Profound Knowledge and explore how its principles can be applied to modern software development and AI-assisted...
Episode #4
In this episode, Glenn Wilson, a cybersecurity expert, joins me to explore how systems thinking can reshape how we approach cybersecurity, vulnerability management, and modern digital systems. Glenn shares his journey...
Episode #3
In this episode, I have an insightful and wide-ranging conversation with Carol Houle, CEO of Inspire Digital Consulting. We explore her career journey across software development, lean supply chain transformation...
Episode #2
In this episode of the Profound Podcast, I continue the conversation with Dr. Bill Bellows and Lori Strom, moving deeper into the origins and intent behind the In2:In Thinking Network and what it truly means to “think...
Episode #1
To kick start season 6 of the Profound Podcast, I have a conversation with Dr. Bill Bellows and Lori Strom. Together, we explore how W. Edwards Deming’s philosophy continues to challenge prevailing styles of management...
Episode #11
I have a conversation with Diane Kulisek in this episode. Diane, a veteran in quality systems and regulatory affairs, shares her journey from Gillette to Rocketdyne to Johnson & Johnson, weaving in the principles of...
Profound
In this episode, I have a conversation with Doug Finke. A 16-time Microsoft MVP and long-time technologist, Doug’s experience ranges from mainframe assembly programming to pioneering AI integrations in software...
Episode #9
I have a fantastic conversation with Lonnie Wilson in this episode, diving deep into W. Edwards Deming’s seminal perspectives on quality, systems thinking, and the enduring challenges of operationalizing his philosophy...
Episode #8
I'm still trying to figure out how to produce the audiobook for Rebels of Reason. This is my first experiment with 11Labs. It's not great. I will have to work on the voice equipment; however, it's a start. I hope you...
Episode #7
I have a deeply insightful conversation with Dr. Bill Bellows in this episode of the Profound Podcast. We dive into the heart of what it means to think about thinking—a concept that lies at the core of the...
Episode #6
In this episode, I have a fascinating conversation with Jim Highsmith. We dive into Jim’s six-decade career in software development, his role in the Agile movement, and how his early influences continue to shape his...
Episode #5
In this episode, I sit down with Mark Graban, a leading voice in Lean and continuous improvement, to explore the enduring relevance of W. Edwards Deming’s principles in modern industries. Mark shares his decades of work...
Episode #4
In this episode, I have a fascinating conversation with Reuven Cohen, someone who I believe is one of the most important voices in AI today. Reuven recounts his journey in technology, from being an early advocate of...
Episode #3
In this episode, I talk with returning guest Joseph Enochs about the artificial intelligence (AI) world and its implications for businesses and innovation. A major highlight of the conversation is an analysis of...
Episode #2
In this episode, I continue my conversation with Laksh Raghavan , a cybersecurity leader and systems thinker, diving into profound insights on applying multidisciplinary approaches to organizational challenges. Picking...
Episode #1
In this episode of The Profound Podcast , I welcome back cybersecurity expert and systems thinker Laksh Raghavan. Laksh explores how multidisciplinary thinking bridges the gap between theory and practice in solving...
Recent guests on Profound. Study who booked and why before you pitch.
Author of The Mistakes That Make Us, My Favorite Mistake
CEO of DeployHub, DeployHub
lean leadership expert and author of Learning to Lead, Leading to Learn, City of Lauderdale-by-the-Sea
Grammy-winning, multi-instrumentalist, original Broadway cast member of The Civil War, founding member of One Flew South, Bailey Plumbing / Safety First Electric / Comfort Heating and Cooling
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