Oct 16, 202632 minS5
A large email list means very little if there is no clear path from subscribing to purchasing and eventually becoming a loyal customer. In this episode, Ellie is joined by email and SMS marketing expert Tarah Boylston...
About this Podcast:
Ellie McNevin, founder of The Birdie Agency, takes you behind-the-scenes in her conversations with Birdie's business development BFFs. She brings in experts to answer the most common questions she gets from clients about growing businesses – covering everything from product manufacturing to licensing, events, and even website design. But, it wouldn’t be a Birdie podcast without occasionally talking about PR and marketing, because it only makes sense that as your business grows, your communication strategies grow with it.
Pitch Analysis
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Contact path
Public web form
Booking probability
19%
Guest openness
Selective
80/100
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What is PR Adjacent about?
Ellie McNevin, founder of The Birdie Agency, takes you behind-the-scenes in her conversations with Birdie's business development BFFs. She brings in experts to answer the most common questions she gets from clients about growing businesses, covering everything from product manufacturing to licensing, events, and even website design.
What has PR Adjacent covered recently?
Recent episodes include "Email Flows, SMS, and the Path to Purchase with Tarah Boyleston" (16 October 2026, 32 minutes), "What a Bathhouse Can Teach You About Brand Launches" (13 October 2026, 13 minutes), and "The Sustainable Systems Behind 10 Years of Growth with Ann Williams of Yearly Co." (8 October 2026, 40 minutes).
How often does PR Adjacent publish?
PR Adjacent publishes roughly every two weeks, with episodes averaging 37 minutes across 33 episodes.
How hard is it to get booked on PR Adjacent?
Booking probability for PR Adjacent is 19%, and the host is rated Selective on guests. PR Adjacent requires a Pod Score of 80 or higher. PR Adjacent's contact route on record: public web form.
Who should pitch PR Adjacent?
The strongest fits for PR Adjacent are Marketing, Advertising & PR and Business & Management Consulting. PR Adjacent has a business audience.
About the host
PR Adjacent is a business podcast with 33 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Oct 13, 202613 minS5
What can an e-commerce founder learn from the opening of a bathhouse? Quite a lot, actually. In this solo episode of PR Adjacent , Ellie shares her experience at the soft opening of Sense of Self's new Sydney bathhouse...
- Oct 8, 202640 minS5
What does it really take to grow a self-funded brand for ten years? In this episode, I’m joined by Ann Williams, founder of Yearly Co . , to talk about the thoughtful decisions, repeatable systems and long-term vision...
- Sep 24, 202631 minS5
Influencer gifting has become a standard part of many brands’ marketing strategies, but sending more product does not automatically create more impact. In this episode, I’m joined by Peggy O’Brien and Willa Callahan...
- Sep 8, 202646 min
On today's episode joined by my longtime friend and former colleague Holly Hansen, founder of The Recognition Lab , to talk about how founders can use AI more intentionally. Holly explains why we should treat AI like a...
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Aug 26, 202613 minS5After a year and a half of living in Australia, I’ve started thinking differently about what ambition and work-life balance can look like. In this solo episode, I’m sharing what I’ve learned from Australian culture...
- Aug 20, 202634 minS5
About this Episode What does it actually take to buy or sell a business? I’m joined by Susan Wojewoda, Chief Revenue Officer at Town and Country Living , who has worked on both sides of the acquisition process with...
- Aug 13, 202547 minS0
<p>In this episode of PR Adjacent, Ellie sits down with Julia Rubien, founder of Amie Social, to break down the basics of user-generated content (UGC) — and why it’s one of the most effective tools brands can use to...
PR Adjacent
Julie McAllister: Niching Down, Trusting Your Gut, and Building a Business Without a Playbook
Jun 11, 202552 minS0<p>When she started her business, Julie McAllister was busy making sugar cookies for events around town — but what really lit her up were hyper-realistic, sculptural cakes. When she made the risky decision to niche down...
- May 14, 202540 minS0
<p>Today’s episode is all about what happens when you stop building for your customers—and start building with them. We’re joined by Samantha Gold, founder and CEO of Motette, the elevated bamboo clothing brand for...
- Apr 9, 202545 minS0
<p>What does it really take to manage a brand build from start to finish—without losing your mind or your message? In this episode, I sat down with Rachelle Saevil, founder of Saevil Row, to unpack the art (and science)...
- Mar 12, 202537 minS0
<p>Cheri Leavy and Whitney Long are the founders of The Southern C , a community that’s redefining what networking looks like for creative entrepreneurs. They have built an ecosystem where relationships come first, and...
- Feb 26, 202530 minS4
<p>PR and marketing are shifting faster than ever—platforms change, media landscapes evolve, and what worked last month might already be outdated. "Touching Base" is your go-to monthly check-in for the latest trends...
- Feb 12, 202547 minS4
<p>Ready to take your business to the next level—without drowning in the day-to-day? Kate Rosenow, founder of Work Well with Kate, is your guide to stepping out of the weeds and into a more streamlined, profitable...
- Jan 15, 202546 minS4
<p>Who knew a publicist and a dietitian had so much in common?! In this episode, I sit down with Cayla, a registered dietitian and founder of Nutrition Preferred to chat about breaking free from the “January reset”...
- Nov 21, 202445 minS3
<p>On this episode, Emily Heslin, founder of Carriage House Creative, joins us to explore how paid media and PR align for maximum impact. From Meta and Google to TikTok and Pinterest, Emily breaks down key platforms...
- Oct 23, 202446 minS3
<p>On today’s episode, I’m thrilled to have Erin Noël, a fashion stylist based out of LA who specializes in helping female entrepreneurs and founders elevate their brand through their wardrobe. In our conversation, we...
- Sep 10, 202433 minS0
<p>It’s no secret that women in leadership positions often face burnout, with their mental load undermining the strategic thinking needed to continue advancing. At Birdie, we know that nothing compares to the power of a...
- Aug 14, 202422 minS3
<p>In my first-ever solo episode (!) I took a minute to share the journey behind The Birdie Agency’s exciting new rebrand. We are constantly consulting clients on their visual representation — matchmaking them with the...
- Jul 12, 202435 minS3
<p>Brittany Schmid and Katy Doar are the founders of The Bunny Hive - a social club for little ones and their grown ups that is rapidly expanding across the country. Named “The Soho House for Kids” by Forbes, I took a...
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