business
Hosted by Frederick Vallaeys · business · EN
Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world. Topics range from updates to Google, Bing, Facebook, and Amazon Ads, to changes in online search behavior, or changes in the business world.Learn what the experts are seeing in the industry, how they're reacting to make the most of the opportunity, and what they think the future holds.
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Contact path
Public web form
Booking probability
23%
Guest openness
Selective
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Signup to Generate a PitchHost Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world. Topics range from updates to Google, Bing, Facebook, and Amazon Ads, to changes in online search behavior, or changes in the business world.
PPC Town Hall is hosted by Frederick Vallaeys. The show has published 127 episodes to date.
Recent episodes include "AI Can Handle More PPC Account Work. But Who’s Responsible for the Decisions It Makes? | PPC TH 132" (7 October 2026, 49 minutes), "How Should PPC Teams Split Budget Beyond Google Ads? feat. Joe Martinez | PPC TH 131" (16 September 2026, 53 minutes), and "What Agentic PPC Actually Looks Like in Practice | PPC TH 130" (27 August 2026, 44 minutes).
PPC Town Hall publishes roughly every two weeks, with episodes averaging 48 minutes across 127 episodes.
Booking probability for PPC Town Hall is 23%, and the host is rated Selective on guests. PPC Town Hall requires a Pod Score of 80 or higher. PPC Town Hall's contact route on record: public web form.
The strongest fits for PPC Town Hall are Marketing, Advertising & PR. PPC Town Hall has a business audience.
Frederick Vallaeys hosts PPC Town Hall, a business podcast with 127 episodes published.
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PPC Town Hall
AI can now take on more PPC account work, from analysis and recommendations to parts of campaign management. But if it makes the wrong call, the agency still has to answer for it.In this episode of PPC Town Hall, Kirk...
In this episode, Aaron and Fred sit down with Joe Martinez to talk about a question more PPC teams are having to answer: when Google Ads is still working, how do you know when the next dollar should go somewhere...
AI agents sound exciting in theory. In practice, the useful question is much simpler: can they actually help you manage PPC work better without creating more problems than they solve?That’s what Fred wanted to unpack...
What do you optimize for when the lead you get today might not become a customer for another two years?That’s the problem David Newson deals with in wealth management, where long sales cycles make many of the usual PPC...
Can AI agents really manage Google Ads accounts? We think they can help a lot, but we should be careful about how much authority we give them.In this episode of PPC Town Hall, Fred sat down with Nils Rooijmans to talk...
Watch the video version here: https://youtu.be/QGhc7LCLslM Host Frederick Vallaeys sits down with Anthony Higman, founder of Adsquire, to explore how AI and automation are changing Google Ads—especially in high-cost...
Episode #126
Watch the video version here: https://youtu.be/YhWyTO1vn6E Fred sat down with Lars Maat to talk about what it actually looks like to run an agency that’s fully leaning into AI.They get into how Lars introduced AI across...
Episode #125
Watch the video version: https://youtu.be/yAGxJTvj6Ho Host Frederick Vallaeys sits down with Ann Stanley, digital marketing expert and founder of Anika Digital, to explore how marketers can move beyond one-off prompts...
Watch the video version: https://youtu.be/FnIwHT0VuD8 Host Frederick Vallaeys sits down with Menachem Ani, founder of JXT Group and Google Ads strategist, to break down when advertisers should use Performance Max vs...
In this episode, Fred sat down with Bia Camargo to talk about something we don’t discuss enough: most Google Ads accounts aren’t ready for AI.PMax isn’t magic. Smart bidding isn’t broken. But the problem is usually...
Watch the video version here: https://youtu.be/2TdOEFcS2bg We asked 8 experienced PPC practitioners to share their predictions based on what 2025 taught them — and where paid media is really headed next.In this video...
Watch the video episode here: https://youtu.be/kbZeqEYTkeM Host Frederick Vallaeys sits down with Julie Bacchini, PPC consultant, founder of Neptune Moon, and host of PPC Chat, to unpack how AI is really being used in...
Watch the video version here: https://youtu.be/c5jjdRo3reU Host Frederick Vallaeys sits down with Mike Rhodes, Google Ads expert, to explore how marketers can use AI and vibe coding the right way.They discuss how AI...
Episode #117
Watch the video version here: https://youtu.be/bGYkHp5xOEc Host Frederick Vallaeys sits down with Nils Rooijmans, Google Ads scripts developer and automation expert, to introduce PPC marketers to vibe coding—a new way...
Host Frederick Vallaeys sits down with Jyll Saskin Gales, Google Ads educator, coach, and author of Inside Google Ads, to unpack how automation has changed the craft of PPC.They cover why “guiding, not controlling” is...
Watch the video version: https://youtu.be/pd3_0RNn0Ng In this episode of PPC Town Hall, host Frederick Vallaeys (CEO & Co-founder of Optmyzr) sits down with Amy Hebdon, founder of Paid Search Magic and one of the most...
<p>Watch the video version here: https://youtu.be/97H74PpxrIE</p><p>Frederick Vallaeys sits down with Aaron Levy, long-time PPC leader and now Optmyzr Evangelist, to talk about the future of paid search, AI, and agency...
<p>Watch the video version here: https://youtu.be/AEXzdt87ujU</p><p>Kirk Williams (Founder of ZATO Marketing) joins Frederick Vallaeys to explore how digital marketing agencies can not only survive but thrive in the new...
<p>Watch the video version here: https://youtu.be/w6mD2Wv5Gh4</p><p>Is the era of the search engine over? Are we now living in the age of the Answer Engine?In this episode, Frederick Vallaeys sat down with Kasim Aslam...
<p>Watch the video version: https://youtu.be/GPKgUZPM3H0</p><p><br></p><p>Key Takeaways from the Episode</p><p>🔍 Search Is Evolving Fast</p><p>Google Ads is adapting to a post-keyword world where prompts, AI...
Recent guests on PPC Town Hall. Study who booked and why before you pitch.
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