Power Hour Optometry

What would change inside your practice if you stopped thinking of the optical as simply where patients go after the exam, and started thinking about it as a place people genuinely want to shop? That question sits at the...

For years, the conversation with AMD patients has largely been about one thing: How do we slow this down? But Dr. Dalton Brothers and Dr. Chris White are having a very different conversation with their patients today –...

What if one of the biggest opportunities in your back-to-school schedule did not require more chair time? Dr. Kate Daluyin has built a highly successful myopia management program inside Vision Source Studio 20/20, and...

How many good ideas have disappeared inside your practice? You heard something at a conference, identified a new revenue opportunity, and told the team what needed to change. Everyone agreed. But then, a few weeks...

Most ODs who enter aesthetics start in a similar place. They purchase IPL or radio frequency technology for dry eye. They discover the equipment can do more. They add a few aesthetic treatments to the schedule, and then...

Most practices assume that selling more glasses means making more money. But what if that is not always true? In this week's episode of Power Hour, host Eugene Shatsman sits down with Dr. Lacy Crissup (Co-Owner of...

How are you? Most people answer that question without thinking. "Good. Fine. Okay." Then the conversation moves on, and nothing meaningful is learned. But what if that question is one of the reasons so many...

Independent practice performance is under pressure. Refractions are down. Revenue is down. Exam-only behavior is climbing. And for many practices, the first half of 2026 has been much tougher than expected. In this...

You did the exam. You built the relationship. You made the recommendation. And then the patient walked out and bought their eyewear somewhere else. That moment is one of the most frustrating leaks in an independent...

What does it actually mean to be the CEO of your practice? For many practice owners, that question does not become real until growth starts creating pressure. The practice gets busier. The team needs more direction...

There's a moment in every specialty service conversation where the patient either leans in or checks out. And in dry eye, that moment usually has very little to do with the machine. It has to do with whether the patient...

By overwhelming request, we've decided to do something special for our Power Hour listeners. As a thank you for being part of the community, we've partnered with Amazon to make the Kindle version of The Eyecare B.O.S.S...

Some practices are built from scratch; others are inherited. While both come with challenges, inheriting a practice brings a unique responsibility: preserving what made it successful while finding the courage to evolve...

For more than two decades, some of the most important conversations in optometry have happened quietly behind the scenes. Not on stages. Not in public Facebook groups. But inside private discussions where doctors could...

EXCLUSIVE OPPORTUNITY: Be the first to get the book, "The Eyecare BOSS," by Eugene Shatsman & Jamie Rosin → https://eyecareboss.com/ When practice owners are asked about their biggest challenge, the answer is usually...