Future of Fitness

Eight Sleep's Dr. Nicole Moyen has data from millions of nights of sleep, and it shows menopausal and pregnant women want the coldest beds of anyone. So why has almost no research looked at temperature and sleep in...

Two thirds of Zing Coach's most active app users were already gym members. CEO Anton Marchanka explains why that one finding pushed the company out of consumer fitness and into the gym operator's own app. Get Eric's...

Adam Shane spent 13 years helping scale Barry's. Now he's putting his own money behind Yoga Joint, a Florida infrared fitness brand that fills suburban classes with 55-plus people, and he's taking it straight into...

Dr. Heather McKee, PhD behavioral scientist and motivation science advisor at MyZone, joins Eric Malzone to explain why motivation is the wrong thing to chase first and what actually gets members to stick around past...

What if the next major shift in fitness and health isn't another wearable or blood panel, but knowing which of your organs is aging fastest, and whether the things you're doing to improve your health are actually...

Jon Ward left the influencer playbook behind at Plunge to build something with no media, no selling, and an NDA at the door — and he's already turned away over a hundred applicants to protect it. Jon Ward, Founder and...

James Hurlock went from professional rugby to founding Fitura Brands, the multi-concept franchise platform behind Padel SWT, Core Precinct, and ContrasTheory. He explains why he's betting on three categories at once —...

Jon Canarick has spent 25 years investing in gyms, and he's still trying to explain why doctors won't write a prescription for exercise. As Managing Partner at North Castle Partners, he helped build Equinox, turned...

Garmin Health's Andy Beckman joins hosts Eric Malzone, Juliet Starrett, and Alex Alimanestianu for the quarterly roundtable, talking wearables and the Training Peaks acquisition before the group digs into a full quarter...

Your gut lining rebuilds itself every five days — faster than any other tissue in your body — and that turnover rate is either your best defense or your biggest vulnerability, depending on what you're doing to it. In...

Paul Lunter didn't start out trying to build a wellness empire — he was in construction, watched someone in pain step in and out of the shower for relief, and built a machine instead. Thirty-seven years later, that...

Jeff Byers, CEO of Momentous, returns to Future of Fitness for his third appearance to unpack how the brand grew revenue over 1,000% in three years while landing partnerships with all 32 NFL teams and 10+ Department of...

Why do women lose bone density so fast after menopause — and what actually reverses it? Neurophysiologist and stem cell researcher Christian Drapeau (founder of STEMREGEN®) breaks down the biology behind bone and muscle...

JJ Creegan has helped build three of the biggest names in fitness — Planet Fitness, UFIT, and Orange Theory — and now works as a fractional COO/CEO helping emerging brands scale. In this episode, he and Eric dig into...

Online coaching is a $28.9B industry racing toward $120B by 2031 — but 71% of people who start an online fitness program quit within 90 days. In this episode, Eric sits down with Cody McBroom, founder of Tailored...