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Paradigm Industry Insiders

Hosted by Paradigm · technology · EN-US

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About this Podcast:

Conversations That Move the Window and Door Industry Forward The window and door industry is evolving fast. Customers expect more, technology is raising the bar, and the companies that adapt quickest are the ones who will lead. The Industry Insiders Podcast , powered by Paradigm, is where leaders across the industry share how they’re navigating change, building stronger businesses, and setting the pace for what’s next. Hosted by John Wheeler, a 25-year veteran of building materials and software and sales technician at Paradigm, with season 1 guest co-host Stefanie Couch, founder of Grit Blueprint, a lifelong industry insider and growth strategist, the show takes you inside the strategies, tools, and ideas reshaping how windows and doors get sold, delivered, and experienced. You’ll hear from manufacturers, dealers, and innovators across the supply chain, offering real-world lessons you can apply to your

Pitch Analysis

Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Public web form

Booking probability

17%

Guest openness

Selective

80/100
Required Score

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Questions about Paradigm Industry Insiders

What is Paradigm Industry Insiders about?

Conversations That Move the Window and Door Industry Forward The window and door industry is evolving fast. Customers expect more, technology is raising the bar, and the companies that adapt quickest are the ones who will lead.

Who hosts Paradigm Industry Insiders?

Paradigm Industry Insiders is hosted by Paradigm. The show has published 11 episodes to date.

What has Paradigm Industry Insiders covered recently?

Recent episodes include "Software Succeeds When Trust Leads | Rick Cross, Account Executive at Paradigm" (7 January 2026, 20 minutes), "How Enabling Women Can Transform Our Industry | Lakisha Woods, CEO of National Glass Association" (17 December 2025, 17 minutes), and "Scaling Operations With Flexibility and Trust | Steve Salisbury, Hoff Companies" (10 December 2025, 21 minutes).

How often does Paradigm Industry Insiders publish?

Paradigm Industry Insiders publishes roughly weekly, with episodes averaging 22 minutes across 11 episodes.

How hard is it to get booked on Paradigm Industry Insiders?

Booking probability for Paradigm Industry Insiders is 17%, and the host is rated Selective on guests. Paradigm Industry Insiders requires a Pod Score of 80 or higher. Paradigm Industry Insiders's contact route on record: public web form.

Who should pitch Paradigm Industry Insiders?

The strongest fits for Paradigm Industry Insiders are Wood Products and Building Materials Wholesale. Paradigm Industry Insiders has a technology audience.

About the host

Paradigm hosts Paradigm Industry Insiders, a technology podcast with 11 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Paradigm Industry Insiders

    Software Succeeds When Trust Leads | Rick Cross, Account Executive at Paradigm

    Jan 7, 202620 minS0

    <p>The floor at GlassBuild is buzzing with AI talk, but we cut through the noise to get practical. Guest Host Stefanie Couch, Founder of Grit Blueprint, sits down with industry veteran Rick Cross, Account Executive at...

  • Paradigm Industry Insiders

    How Enabling Women Can Transform Our Industry | Lakisha Woods, CEO of National Glass Association

    Dec 17, 202517 minS0

    <p>From the floor of GlassBuild, Guest Host Stefanie Couch, Founder of Grit Blueprint, sits down with the National Glass Association’s new CEO, Lakisha Woods, for a fast-moving conversation about the workforce gap in...

  • Paradigm Industry Insiders

    Scaling Operations With Flexibility and Trust | Steve Salisbury, Hoff Companies

    Dec 10, 202521 minS0

    <p>What if the fastest way to scale a factory starts with a backyard barbecue? We sit down with Steve Salisbury, Director of Technology at Hoff Companies, to explore how real relationships, flexible thinking, and...

  • Paradigm Industry Insiders

    Connecting Systems and Boosting Sales | Geoff Syme, Saberis

    Dec 3, 202518 minS0

    <p>The fastest way to win more bids in the LBM world is simple to say and hard to do: remove friction. We sit down with Jeff from Saberis, a family-run integrator that started by solving double entry in kitchen design...

  • Paradigm Industry Insiders

    The Power of Clean Data in Smart Manufacturing | Shelly Johnson, Sierra Pacific

    Nov 19, 202520 minS0

    <p>What if a manufacturer treated data with the same care it gives raw timber? We sit down with Shelly Johnson, Window Technology Manager at Sierra Pacific, to unpack how a seed-to-window business turns sawmill...

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  • Paradigm Industry Insiders

    Blending Craftsmanship With Data To Build Smarter, Faster, And At Scale | Michael Dionne, Lepage Millwork

    Nov 12, 202516 minS0

    <p>The most beautiful windows in the room often have the toughest backstory, and at Lepage Millwork, that story runs on data. We sit down with Michael, IT Director at Lepage Millwork, to unpack how a company rooted in...

  • Paradigm Industry Insiders

    How Tech And Talent Are Reshaping Sales | Lisa Cooley, VP of Sales at Paradigm

    Nov 5, 202518 minS0

    <p>Buyers have changed the rules, and the window and door industry is racing to catch up. We sit down with Paradigm’s VP of Sales, Lisa Cooley, to unpack how AI, data, and a new generation of talent are rewriting...

  • Paradigm Industry Insiders

    How Panoramic Doors Sells Luxury Direct to Homeowners | Autumn Whisenhunt, Panoramic Doors

    Oct 29, 202516 minS0

    <p>We explore how a small luxury door manufacturer wins direct-to-consumer by pairing data-driven outreach with handcrafted service. Autumn Whisenhunt from Panoramic Doors shares how storytelling, custom engineering...

  • Paradigm Industry Insiders

    Trust, Tech, and the Consultative Selling Advantage | Tim Musch, Paradigm

    Oct 22, 202520 minS0

    <p>Host John Wheeler and today's guest, Tim Musch, Business Development Specialist at Paradigm, dig into the buyer‑first mechanics of consultative selling: how a simple talk‑listen ratio (around 53/47) transforms...

  • Paradigm Industry Insiders

    Pro Market Power Shift: How Pros, Titans, and AI Will Rewire The Building Products Industry | Todd Tomalak, Zonda

    Oct 15, 202541 minS0

    <p>Guest host Stefanie Couch, Founder of Grit Blueprint, and Todd Tomalak, Principal, Building Products at Zonda, dig into the pro channel power shift and the new battleground at the top of the funnel...

  • Paradigm Industry Insiders

    Turning Problems Into Possibilities: Leadership in IT Implementation | Joseph Slawson, Boise Cascade

    Oct 8, 202526 minS0

    <p>Host John Wheeler of Paradigm is joined by Joseph Slawson, Millwork IT Manager at Boise Cascade, who shares powerful insights on building successful teams, navigating complex implementations, and leading with...

  • Paradigm Industry Insiders

    Tackling Inefficiency: AI Solutions for Door and Window Companies

    Oct 1, 202530 minS0

    <p>Inefficiency is the biggest challenge facing the window and door industry today, but AI solutions can help companies automate repetitive tasks and respond to customers faster. In this eye-opening conversation, John...

Recent guests

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