business
Hosted by Sam Jacobson with Ideaction · business · EN-US
A podcast for wedding professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action. Topics focus on sales, pricing, websites, and growing a team.
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Contact path
Public web form
Booking probability
35%
Guest openness
Selective
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Signup to Generate a PitchA podcast for wedding professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action.
Recent episodes include "Stop Waiting for “Someday” with KT Merry" (26 October 2026, 48 minutes), "We Lost the Plot on Luxury with Jason Rhee" (19 October 2026, 57 minutes), and "How Gen Z Buys with Wed Vibes Media" (12 October 2026, 54 minutes).
Own Your Business publishes roughly weekly, with episodes averaging 43 minutes across 267 episodes.
Booking probability for Own Your Business is 35%, and the host is rated Selective on guests. Own Your Business requires a Pod Score of 80 or higher. Own Your Business's contact route on record: public web form.
The strongest fits for Own Your Business are Business & Management Consulting and Artists, Writers & Performers. Own Your Business has a business audience.
Own Your Business is a business podcast with 267 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Own Your Business
When does “someday” finally show up? And what are you giving up while you wait for it? KT Merry has spent nearly 20 years photographing luxury destination weddings and editorials around the world, and she now helps...
Own Your Business
Ask most wedding pros what makes a business luxury, and you'll hear about budgets, guest counts, and the names in their portfolio. Ask Jason Rhee, and he'll tell you to watch how they treat the waiter. On the State of...
Own Your Business
Your next couple has studied your work, your website, and your Instagram before you ever know they exist. Will they find enough to reach out? Daria Neretina started as a wedding planner in Russia 18 years ago and built...
Own Your Business
What does it take to build a business that doesn't need you in every room? In this episode, Sam sits down with Josh Spiegel, founder and CCO of Birch Event Design, a luxury event design and production company he's built...
Own Your Business
Why isn't a beautiful portfolio booking clients the way it used to? In this episode, Sam sits down with Anja Winikka, CEO and founder of the Freeda Network, a company that places established wedding industry business...
Own Your Business
You could have the best portfolio in your market and still watch your calendar sit half empty this year. It’s no longer about how good your work is, it’s about how good your word is. That’s right: It’s all about trust...
Own Your Business
Most discovery calls get through the checklist but never reach the truth. In this episode, Sam and Katy break down why a discovery call is where you guide a couple to discover what they want, not where you pitch, and...
Own Your Business
Every wedding business owner wonders if they're the only one struggling with something. They're not. In this episode, Sam pulls ten real, fully anonymized questions from client calls over the last two weeks, and he and...
Own Your Business
Sam set a trap for an AI chatbot: a series of wedding questions he already knew it would get wrong, just to see how wrong. The answers were bad enough to bring straight to the show. In this episode, Sam and Katy break...
Own Your Business
Most people using AI regularly have no idea they're making these mistakes, because none of them come with a warning. In this episode, Sam and Katy break down five habits that quietly sabotage AI output: an AI that...
Own Your Business
Most people ask AI to solve the problem they think they have, without ever stopping to check if it's the right problem in the first place. In this episode, Sam and Katy explain what makes a question work well with AI...
Own Your Business
Most wedding pros are using AI like a fancy search engine and leaving most of its value on the table. In this episode, Sam and Katy walk through their own switch from ChatGPT to Claude, why they made it, and the...
Own Your Business
Couples decide whether to keep browsing your website in about the time it takes to read this sentence. What are they seeing that's making them leave? In this episode, Sam and Katy go through nine specific red flags on...
Own Your Business
In this episode, Sam and Katy dig into why content that doesn't speak to the right audience keeps filling your calendar with the wrong clients, and what to do about it before you scramble and make it worse. You'll...
Own Your Business
You've probably told yourself you're a perfectionist like it's a badge of honor. Detail-oriented. High standards. Won't put your name on anything that isn't right. But what if perfectionism isn't your superpower? What...
Own Your Business
Someone just pushed back on your price. Maybe they said they need to think about it. Maybe they told you they found someone cheaper. Maybe they went quiet. And just like that, your stomach dropped. That reaction is not...
Own Your Business
Peak season is here for many in the wedding industry. You're busy, you're booked, and you're making money. But busy and profitable aren't the same thing. And most wedding pros won't figure that out until they're burned...
Own Your Business
Peak season is here for many in the wedding industry. You're busy, you're booked, and you're making money. But busy and profitable aren't the same thing. And most wedding pros won't figure that out until they're burned...
Own Your Business
Your clients already said yes. They signed the contract, they're on the books, and you're doing the work. But here's what most wedding pros leave on the table: the money that was never in the contract to begin with...
Own Your Business
Your January goals called. They want to know if you're coming back. Mid-year is when most wedding pros quietly abandon the plan and go into reactive mode until the holidays. In this episode, Sam and Katy make the case...
Recent guests on Own Your Business. Study who booked and why before you pitch.
creator of the YouTube channel Movie Timelines and author of Timelines of Terror: The Fractured Continuities of Horror Film Sequels, Wisconsin Department of Natural Resources
Head of Consumer Education, The Underground Podcast
luxury wedding photographer
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