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Hosted by Joe Zappa & Eric Franchi · 🇺🇸 US · EN · 110 episodes
Established thought leaders with verified media credentials.
Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.
Joe Zappa & Eric Franchi hosts Open Market, a business show with 110 episodes published.
Doug Lauretano, Founder & CEO of Tuple, joins Open Market to discuss why legacy DSPs may be limiting buyer access to valuable impressions.He explains how Tuple is building a next-generation DSP focused on greater visibil
Jonathan Moffie, Head of Agentic Product at Magnite, explains how buyer and seller agents are already launching real advertising campaigns. He joins Joe Zappa and Eric Franchi to discuss agentic direct IOs, the future of
Adam Singer, VP of Marketing at AdQuick, joins Joe Zappa and Eric Franchi to explain why there are no shortcuts to building an audience, how out-of-home advertising combines measurable outcomes with lasting brand impact,
Heather Macaulay, co-founder of MadConnect, joins Joe Zappa and Eric Franchi to discuss building a company after 40, balancing motherhood and leadership, and turning a career setback into a new opportunity. She also expl
Adam Epstein, founder and CEO of Gigi, joins Joe Zappa and Eric Franchi to discuss how AI is reshaping agencies, adtech services and the future of work. From scaling revenue without scaling headcount to treating AI agent
What happens when TV advertising becomes as easy to buy as search and social? James Borow, GM of Universal Ads at Comcast, joins Joe Zappa and Eric Franchi to discuss performance TV, incrementality, AI creative and Comca
Rio Longacre joins Joe Zappa and Eric Franchi to discuss the future of advertising, the growing influence of AI and what it takes to stay ahead in an industry that never stops changing.
Myles Younger, Chief Growth Officer at U of Digital, joins Joe Zappa and Eric Franchi for a wide-ranging conversation about what it takes to grow an adtech business, win enterprise clients and keep pace with an industry
Josh Walsh, Co-Founder & CEO of BranchLab, joins Eric and Joe to discuss transforming pharma advertising with AI, scaling a second startup, and an unexpectedly important LinkedIn message from Lance Armstrong.
Audion CEO Arthur Larrey joins Eric Franchi and Joe Zappa to discuss why performance audio could become the next major performance advertising channel and how Audion is helping make that vision a reality. They break down
Who let G-dog Aaron loose and who would dare fact check Eric besides Joe Zappa?!! In this engaging interview, industry veteran Aaron discusses his journey from sales to marketing, the importance of personal branding, and
Eric Franchi and Joe Zappa break down the biggest trends they’re seeing in early-stage adtech deal flow, including the rise of chatbot and LLM ad networks, integrated marketing platforms, creator infrastructure, and a re
MadConnect CEO Bob Walczak joins Eric Franchi and Joe Zappa to break down why Publicis’ acquisition of LiveRamp is one of the most important adtech deals in years and what it reveals about the future of the industry. The
Most adtech companies' no. 1 messaging challenge is focus. Joe Zappa goes solo to explain why the hardest part of messaging isn’t writing, but choosing one clear, differentiated idea instead of a list of everything you d
Eric talks with Shane Shevlin, co-founder and CEO of Bedrock Platform, about Bedrock's launch of the industry's first containerized DSP running directly on Index Cloud. They unpack what containerization means for buyers,
Ibotta CRO Chris Riedy joins Eric Franchi and Joe Zappa to break down one of the hardest transitions for startups: evolving from founder-led sales to a real sales organization. They discuss what great founder-led sales l
Aperiam Partner Corey Ferengul joins Eric Franchi and Joe Zappa to break down the six CEO archetypes — sales, product, CTO, visionary, operator, and CFO — and how each one shows up at different stages of a company’s grow
Consumable CEO Mark Levin joins Eric Franchi and Joe Zappa to share the founding story behind his audio advertising company and why he chose to bootstrap in an industry dominated by venture-backed players. They discuss w
Eric Franchi turns the tables and interviews co-host Joe Zappa on the founding story of Sharp Pen, how the agency evolved into a CEO evangelism machine, and what’s broken about traditional PR that they set out to fix. Th
Marketecture CEO Jeremy Bloom joins Eric Franchi and Joe Zappa to discuss why he left the operating side of adtech to build a media company and what’s driving the shift toward founder- and practitioner-led media. They br
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Open Market is hosted by Joe Zappa & Eric Franchi. The show is categorised under business and has published 110 episodes.
Open Market has published 110 episodes.
Open Market regularly covers business. It sits in the business category.
Open Market is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Open Market hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Open Market average 37 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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