business
Hosted by Joe Zappa & Eric Franchi · business · EN
Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.
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Contact path
Verified email
Booking probability
43%
Guest openness
Selective
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Signup to Generate a PitchOpen Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.
Open Market is hosted by Joe Zappa & Eric Franchi. The show has published 118 episodes to date.
Recent episodes include "Episode 119: Can Substack Build a Better Ad Business? Dan Robbins, Head of Brand Sponsorships at Substack joins Open Market" (28 October 2026, 34 minutes), "Episode 118: Everyone’s Agentic Now. What’s Actually Changed? | Adgentek CEO Frank Sinton & President Paul Harrison" (21 October 2026, 44 minutes), and "Episode 117: OpenAds CEO Steven Liss & CTO Michael Bishop on AI Ads, CTV, and “Taste Slop”" (14 October 2026, 47 minutes).
Open Market publishes roughly weekly, with episodes averaging 39 minutes across 118 episodes.
Booking probability for Open Market is 43%, and the host is rated Selective on guests. Open Market requires a Pod Score of 80 or higher. Open Market's contact route on record: verified email.
The strongest fits for Open Market are Marketing, Advertising & PR. Open Market has a business audience.
Joe Zappa & Eric Franchi hosts Open Market, a business podcast with 118 episodes published.
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Open Market
What happens when a platform built around paid subscriptions brings brands into the mix? Dan Robbins returns to Open Market to explain how he’s helping build Substack’s brand business. Dan joins Joe and Eric to unpack...
Open Market
Everyone in ad tech is suddenly “agentic.” What actually changes when AI starts buying the media? Joe Zappa and Eric Franchi welcome Adgentek Co-Founder & CEO Frank Sinton and Co-Founder & President Paul Harrison to...
Open Market
The slop has developed taste. We’re all processing this. Steven Liss and Michael Bishop join Joe Zappa and Eric Franchi to discuss AI creative that people might actually want to watch.
Open Market
Mediaocean’s Bill Wise and Guy Kuperman join Joe and Eric to discuss the launch of AI Ventures. Building an AI product is getting easier. Finding customers, earning trust and making it work across adtech? Still hard...
Open Market
An MS diagnosis changed Jared Siegal’s perspective on risk, work and the future. Instead of slowing down, he decided to take control of it. The founder and CEO of Aditude joins Joe Zappa and Eric Franchi to explain how...
Open Market
Three Italians walk into an adtech podcast and somehow end up discussing local media, A players, private equity, childhood labor, and the emotional damage caused by getting cut from middle-school football. Ribeye CEO...
Open Market
Joe Zappa and Eric Franchi sit down for a candid founder-to-founder conversation about what happens when rapid growth exposes weaknesses in your business. After Sharp Pen Media grew quickly, Joe realized that delegating...
Open Market
This week on Open Market, Allie Colman, Tax Partner and Northeast Technology Industry Leader at Aprio, joins Joe Zappa and Eric Franchi to break down the tax and equity decisions founders should think about before they...
Open Market
Doug Lauretano, Founder & CEO of Tuple, joins Open Market to discuss why legacy DSPs may be limiting buyer access to valuable impressions.He explains how Tuple is building a next-generation DSP focused on greater...
Open Market
Jonathan Moffie, Head of Agentic Product at Magnite, explains how buyer and seller agents are already launching real advertising campaigns. He joins Joe Zappa and Eric Franchi to discuss agentic direct IOs, the future...
Open Market
Adam Singer, VP of Marketing at AdQuick, joins Joe Zappa and Eric Franchi to explain why there are no shortcuts to building an audience, how out-of-home advertising combines measurable outcomes with lasting brand...
Open Market
Heather Macaulay, co-founder of MadConnect, joins Joe Zappa and Eric Franchi to discuss building a company after 40, balancing motherhood and leadership, and turning a career setback into a new opportunity. She also...
Open Market
Adam Epstein, founder and CEO of Gigi, joins Joe Zappa and Eric Franchi to discuss how AI is reshaping agencies, adtech services and the future of work. From scaling revenue without scaling headcount to treating AI...
Open Market
What happens when TV advertising becomes as easy to buy as search and social? James Borow, GM of Universal Ads at Comcast, joins Joe Zappa and Eric Franchi to discuss performance TV, incrementality, AI creative and...
Open Market
Rio Longacre joins Joe Zappa and Eric Franchi to discuss the future of advertising, the growing influence of AI and what it takes to stay ahead in an industry that never stops changing.
Episode #104
Myles Younger, Chief Growth Officer at U of Digital, joins Joe Zappa and Eric Franchi for a wide-ranging conversation about what it takes to grow an adtech business, win enterprise clients and keep pace with an industry...
Open Market
Josh Walsh, Co-Founder & CEO of BranchLab, joins Eric and Joe to discuss transforming pharma advertising with AI, scaling a second startup, and an unexpectedly important LinkedIn message from Lance Armstrong.
Audion CEO Arthur Larrey joins Eric Franchi and Joe Zappa to discuss why performance audio could become the next major performance advertising channel and how Audion is helping make that vision a reality. They break...
Episode #101
Who let G-dog Aaron loose and who would dare fact check Eric besides Joe Zappa?!! In this engaging interview, industry veteran Aaron discusses his journey from sales to marketing, the importance of personal branding...
Episode #100
Eric Franchi and Joe Zappa break down the biggest trends they’re seeing in early-stage adtech deal flow, including the rise of chatbot and LLM ad networks, integrated marketing platforms, creator infrastructure, and a...
Recent guests on Open Market. Study who booked and why before you pitch.
Director of the MBA program and Co-Director of the Better Consumption Lab at Deakin University's School of Business, Adjunct Professor at Sacred Heart University in Milan, Deakin University's Business School
Senior NFL Draft Analyst, The Draft Network
Quick Hits: How to Become a Thought Leader in Your Industry, Sharp Pen Media
producer of "Jesus Revolution", Sierra Nevada Corporation
PitchCentric classifies Open Market under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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