Hosted by Laura Markwardt · 🇺🇸 US · EN-GB · 26 episodes
Established thought leaders with verified media credentials.
Conversations on the choices we make when we build for a creative life. A repository for non-linear creative journeys. Discussions on the nature of the modern niche, and the search to find your own.
Laura Markwardt hosts Niche ID with Laura Markwardt, a business show with 26 episodes published.
A special wrap episode sharing my takeaways from the second season, all shaped by conversations with authors, artists and creators across the modern cultural landscape. Themes include: The ecology of the niche Taste, dis
"If you haven't seen the humour in something, you haven't seen the truth." That's Sussex-based author, John Higgs, known for his non-fiction books on counterculture, history, and biography. You might know him from The KL
In conversation with Professor Leigh Wilson, in the School of Humanities (English Literature) at University of Westminster. Leigh is co-editor of Contemporary Women’s Writing and works on modernism, the role of publishin
In conversation with Alison Williams, the creative polymath behind the Guardian-recommended podcast, War Hall: Theatre of the Mind, starring 96-year-old cinema legend Angela Allen. The first series of War Hall is grounde
Most runners move to a new city, and join their local track club to find their people. Pruzan’s Jessie Hyman co-founded a whole new brand. Settling in London from NYC, Jessie links Pruzan’s 2022 origin story not just to
Photographer and director, Ben Rayner started his music zine as a teenager in the halcyon days of 90s Essex/London. He tells me that whole point of the thing wasn’t to make a profit. It was to open up a world that would
While passion might get a print issue started, operational rigour is what keeps the lights on. My latest guest, Megan Wray Schertler has mastered the art of that tension. Splitting her time between Berlin, New York and R
My latest guest is Oriana Leckert, Head of Publishing at Kickstarter. Alongside helping creators bring their dream literary projects to life, Oriana’s also written and edited for Vice, MTV News Slate and many more. Her f
In conversation with Max Leonard, Publisher and Creative director at Isola Press. Max creates award-winning photo books and stories of adventures that explore place, space, culture and history. We discuss the publishing
London-based Laura Bryan is Insight Director at Spring Studios. With a background in design and luxury fashion communications, she has worked across various research and cultural strategy roles from Jump Innovation to Di
Steve Watson, Director at Stack Magazines, has been in the “magazine club” business for 17 years. One thing hasn’t changed. Whenever he thinks he’s checked out every Stack-coded indie mag on the scene, “another one pops
New Niche ID incoming! We’re kicking off Season Two by looking at how print and analogue media anchors us. My first guest is Kaye Symington, CMO at Newspaper Club, an on-demand printing service for creatives and brands
The first season of the Niche ID podcast wraps for 2025. To celebrate, here's a short episode including some compelling ideas that stayed with me long after each edit. When I started this series, the tagline was, "The ch
G. Klasek’s journey jumps from Dunning-Kruger to Sisyphus, Hunter S. Thompson to Adam Curtis. Cultish beginnings led to leaving school in 8th grade and a lifetime of exploration. Not your standard desk-based creative – a
London-based Owen Booth, author of What We’re Teaching Our Sons and The All True Adventures...of Daniel Bones, is "low-key obsessed with Frankenstein." Which, coincidentally, makes this episode perfect listening for spoo
Roya Shariet pitched to Emily Weiss, founder of Glossier, on the streets of New York, back in 2018. It changed her world. “I got a job offer for a job that didn’t exist, with no job description, to lead social impact at
Alex Morris, is the VP of Strategy at New York’s Day One Agency, author of the Strategy and Planning Scrapbook and the planner’s cult-fave newsletter, Strat Scraps. He’s also an artist and a collector of relics, trinkets
In conversation with Devin Kelly, poet, author, and teacher. Devin joins me fresh from a hard track session with his New York run club. He’s sitting in his grandmother’s tiny old chair, the exact chair he sat down in eve
In conversation with Emily Ash Powell, writer, creative leader, and brand consultant. Born and raised in South Wales (with the wildly ambitious Welsh-speaking qualifications to prove it), Emily’s career got off to a fash
In conversation with Jozef White, founder of Tabula Rasa Records, a writer and philosopher. Jozef was born and raised in San Francisco and has landed, for now, in New Zealand. Jozef’s creative output thrives in spaces wh
John Higgs
author of Love and Let Die: Bond, the Beatles and the British Psyche
1 appearance on this show
Angela Allen
Executive Coach, former C-Level executive, board member, angel investor, OrionCore member, mentor · Greater Montgomery Home Builders Association
1 appearance on this show
Oriana Leckert
author of Brooklyn Spaces: 50 Hubs of Culture and Creativity · Kickstarter
1 appearance on this show
Steve Watson
portfolio manager · Summit Path Group
1 appearance on this show
Emily Weiss
founder of Glossier · Glossier
1 appearance on this show
Alex Morris
VP of Strategy · TSOH (The Science of Hitting) Investment Research
1 appearance on this show
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To pitch Niche ID with Laura Markwardt, visit https://podcasters.spotify.com/pod/show/laura62818 for contact information, then craft a tight one-paragraph hook that ties your expertise to a gap in their recent business coverage.
Niche ID with Laura Markwardt is hosted by Laura Markwardt. The show is categorised under business (careers) and has published 26 episodes.
Niche ID with Laura Markwardt has published 26 episodes.
Niche ID with Laura Markwardt regularly covers business, careers. It sits in the business category, with a careers focus.
Niche ID with Laura Markwardt is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Niche ID with Laura Markwardt hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Niche ID with Laura Markwardt average 37 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Niche ID with Laura Markwardt's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 10 days ago.
