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Hosted by Bianca McKenzie · 🇺🇸 US · EN-AU · 253 episodes
Established thought leaders with verified media credentials.
The place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do.
Bianca McKenzie hosts New School of Marketing, a business show with 253 episodes published.
If you've ever spent hours agonising over your content strategy, your ad creative, or your email subject lines trying to attract more customers—while giving very little thought to the experience your existing customers a
After ten years of running my own business—building the New School of Marketing, this podcast, working with clients, creating courses and memberships—I recently did something I genuinely didn't know how to feel about. I
If you've ever tried a marketing strategy for a few weeks, decided it wasn't working, and switched to something completely different—only to do the same thing again a month later—this episode is going to be a little unco
If you've ever had a slow month, panicked, and posted on every platform you own in the space of 48 hours, or if you've ever been told "we need more leads NOW" and suddenly found yourself throwing money at ads with no pla
If you've been seduced by the latest marketing trend only to see zero results, or if you're exhausted from chasing shiny objects while your revenue stays flat, this episode is going to validate everything you've been sec
If you've got a growing follower count but your sales aren't growing with it, or if people engage with your content but never actually inquire about working with you, this episode is going to explain exactly what's missi
If you've ever started strong with your marketing only to burn out by week three, or if you're exhausted from trying to keep up with daily posting while running your actual business, this episode is going to change how y
If you've ever spent hours creating the perfect content calendar only to abandon it by week three, or if you've planned out a month of content but still feel like your marketing isn't working, this episode is going to ch
If you've ever launched a course to crickets despite having an engaged audience, or if people constantly tell you they love your content but never actually enrol when you open the cart, this episode is going to explain e
If you've ever looked at your Instagram analytics and felt proud of your engagement rate, only to realise you haven't made a sale in weeks, this episode is going to completely change how you approach content creation. Yo
In this episode, I’m joined by Simone Robinson , Founder and CEO of Northern Peak Marketing , for a deep dive into what actually makes copy convert — and why so many businesses struggle to get it right. With over 12 year
If you've ever caught yourself saying "I'll start marketing when my website is perfect" or "I just need to finish X first before I can promote my business," this episode is going to give you the permission you didn't kno
If you're sitting here in early 2026 thinking "My marketing just didn't work in 2025," you're not alone. Maybe you posted consistently but saw little engagement. Maybe you tried multiple strategies but nothing stuck. May
If you started the year with big marketing intentions but that plan looks overwhelming and you're not sure where to actually start, this episode is exactly what you need. Most business owners create year-long marketing p
Happy New Year! If you're listening to this in early January 2026, you're probably feeling that familiar mix of excitement and overwhelm that comes with a fresh year. You've got big goals, you know marketing needs to be
If you've ever thought "DIY marketing just doesn't work for me," or felt like you're failing at marketing while everyone else seems to make it look easy, this episode is going to completely change your perspective. The t
Wishing you all a very Merry Christmas and wonderful holiday season! 🎄🎁🎅🏼 If you've spent this year chasing every algorithm change, trying to keep up with the latest marketing trends, or feeling exhausted from consta
If you've ever thought "I'm just not a natural marketer," or convinced yourself that marketing requires skills you don't have, this episode is going to completely shift your perspective. Here's the truth: if you had the
If you've ever felt like your course or membership marketing is just guesswork, or you can't confidently say which marketing activities are actually bringing in students, this episode will transform how you approach mark
If you've ever thought "I'm too busy serving clients to focus on marketing" or convinced yourself that word-of-mouth is enough, this episode is going to make you seriously reconsider those decisions. The truth is, you're
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New School of Marketing is hosted by Bianca McKenzie. The show is categorised under business (marketing) and has published 253 episodes.
New School of Marketing has published 253 episodes.
New School of Marketing regularly covers business, marketing, education. It sits in the business category, with a marketing focus.
New School of Marketing is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
New School of Marketing hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of New School of Marketing average 32 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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