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Hosted by Luke Porter and William Schultz · 🇺🇸 US · EN-US · 27 episodes
Established thought leaders with verified media credentials.
A podcast that is geared toward helping small business owners navigate their way through the everchanging world of marketing. We deliver the latest opportunities to help your small business grow and prosper in a digital world
Luke Porter and William Schultz hosts New Marketing For Your Small Business, a business show with 27 episodes published.
What actually works when it comes to marketing a home service business in 2026? In this episode, we sit down with marketing consultant Angela Kohout, who has spent more than 15 years helping home improvement companies gr
SEO has changed dramatically over the past few years, but that doesn't mean it has to be complicated. In this episode, Luke sits down with Eric Carlson, owner of Loon's Eye Digital, to talk about some of the easiest SEO
Trade shows can be one of the most powerful marketing opportunities for your business… or a complete waste of time if you approach them the wrong way. In this episode, Luke breaks down how to turn simple booth conversati
In 2026, social media success comes down to one thing more than ever before: consistency. In this episode, we break down why short vertical video is now the center of gravity for every major platform and how today’s algo
SEO has changed more in the last two years than it did in the previous decade. And if you are still relying on keyword-stuffed blog posts or mass-produced AI content, you’re not just falling behind. You’re actively hurti
In this episode, we break down the latest algorithm changes across LinkedIn, Facebook, and TikTok , and what they mean for your business. You’ll learn how each platform is shifting toward authentic engagement and short-f
In this episode, Luke Porter delivers a no-holds-barred rant on why short vertical video is the best marketing opportunity for small businesses right now, and why so many business owners are missing it. He breaks down wh
When was the last time you reintroduced yourself on social media, and not just your products or services? In this episode, we explore how getting back to your "origin story" can help you reconnect with your audience and
In the final episode of our Facebook marketing series, we’re diving deep into Facebook Ads and how small businesses can use them effectively—without wasting money. We’ll break down the difference between boosting a post
What should you post on Facebook for your business? In this episode, we’re breaking down how to create a simple, effective content strategy that keeps your followers engaged. We cover the five main types of content every
In this episode, we’re walking through the essential steps to optimize your Facebook Business Page, including choosing the right profile and header images, writing a clear and compelling bio, removing tabs your business
In this episode, we’re diving into the art of building authentic connections on LinkedIn. Discover how to find people in your target market and send connection requests that get accepted without looking spammy. Learn why
In this episode of The New Marketing for Your Small Business, we explore how to boost your LinkedIn presence through strategic content and engagement. Learn why sharing valuable content is key to building credibility, wh
In this episode, we focus on optimizing your LinkedIn profile to attract the right connections and boost your brand presence. Learn how to create a professional profile image that makes a great first impression, design a
The theme for this episode is updates! First we discuss 5 updates that Meta recently made to Instagram Reels. These updates will allow you to create Reels faster and give them more personality. Then we dive into the CRM
In this episode, William interviews Luke about the marketing journey that he has taken over the past 14 years with his ecommerce side business, Luke's Toy Store. We cover everything from banner ads in 2009 all the way up
In this episode, Luke and William kick things off with a discussion about hashtags. Are they still valid and useful? How has hashtag strategy changed for 2023? Then we move into a new lead gen tool in Facebook Reels. Thi
In this episode, Luke and William focus on how to succeed on Linkedin, including how to set up your profile correctly, how to add connections without looking spammy, and what kind of content your audience likes. We hope
In this episode, Luke and William talk about where YOUR audience is. Which social media platforms are they using and how can you reach them on those platforms? What kind of content works best and how often should you pos
In this episode, Luke and William talk about Reels - the short-form, vertical video format that has been gaining popularity on social media platforms. First, we start with the basics: what exactly are Reels, and why shou
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New Marketing For Your Small Business is hosted by Luke Porter and William Schultz. The show is categorised under business (marketing) and has published 27 episodes.
New Marketing For Your Small Business has published 27 episodes.
New Marketing For Your Small Business regularly covers business, marketing. It sits in the business category, with a marketing focus.
New Marketing For Your Small Business is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
New Marketing For Your Small Business hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of New Marketing For Your Small Business average 20 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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