Hosted by Little Marketing · 🇺🇸 US · EN-AU · 97 episodes
Established thought leaders with verified media credentials.
As one of Australia’s longest standing marketing consultancies for small business, Little Marketing is excited to produce these podcasts to provide smart and tangible marketing advice to help you achieve great results. In providing practical marketing plans and advice since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, these podcasts are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations. Welcome to The Little Marketing Small Business Podcast.
Little Marketing hosts The Little Marketing Small Business Podcast, a business show with 97 episodes published.
Small, consistent marketing actions often create bigger results than short bursts of activity. In this episode, we explore the compound effect in marketing and why businesses that show up consistently over time are the o
If customers can’t find your business, they can’t buy from you. In this episode, we explore why discoverability has become one of the most important factors in small business marketing and how the way people find busines
Most startups don’t struggle because they aren’t working hard enough. They struggle because too much time gets spent on things that feel productive but don’t actually build momentum. In this episode, we break down the bi
Confused marketing is one of the most common reasons small businesses struggle to grow. When your messaging, positioning, or communication isn’t clear, customers can’t quickly understand what you do or why they should ch
Trying to market your business to everyone often makes it harder for customers to understand why they should choose you. In this episode, we break down why specialist positioning helps small businesses stand out, build t
Should you discount your products? Is SEO better than Google Ads? And what should you prioritise when your marketing budget is tight? In this Q&A episode, we answer some of the most common marketing questions small busin
Small business marketing isn’t just about posting content or running ads, it’s about understanding how customers actually make buying decisions. This episode breaks down the customer buying journey and how people move fr
Search is changing. This episode explains what AEO (answer engine optimisation) is and how small businesses can show up not just in search results, but as the actual answer. As more people use AI tools and voice search,
What is SEO, and how does it actually help your business get found on Google? This episode breaks down search engine optimisation in plain English so small business owners can understand what matters and what doesn’t. Wh
Feeling unsure about your marketing? This episode explains why small businesses don’t need more marketing ideas, they need clarity, direction and confidence in what actually works. What you’ll learn in this episode: • Wh
Is Your Marketing Actually Discoverable? Most small business owners are doing the marketing… but still not getting found. So the real question is: is your marketing actually discoverable? In this episode, we break down w
Are you leaving money on the table by only focusing on new clients? In this episode, I dive into how small business owners can drive more profit by marketing to their existing customers. We talk about communication frequ
Feeling overwhelmed by social media for your small business? You’re not alone. In this episode, I break down exactly how to make social media work for you, without the stress. We chat about picking the right platforms, c
So many Australian small business owners view marketing as an expense that needs to justify itself immediately. “Is it working yet?” “Why haven’t we seen results?” “Should we try something else?” But what if that mindset
Ever wondered how some small businesses seem to be everywhere online and in your community? It’s not magic. It’s about touchpoints. Every post, email, SMS, ad or event is a tiny nudge reminding people you exist. In this
If you’ve ever looked at your website and thought, “It looks fine, but it’s just not doing anything,” this episode is for you. In this week’s episode we’ll chat about: ✅ Why most small business websites are built backwar
Standing out in a crowded market doesn’t have to mean shouting the loudest. In this episode, we break down four key ways small business owners can position their brand to cut through the competition: 1️⃣ Know your audien
🚀 Consistency is your secret weapon in small business marketing! Most small businesses think marketing is about flashy campaigns or “one-off wins.” But the truth? The real growth comes from showing up consistently both
Feeling like your business is blending in with everyone else? 🌟 Your customers don’t just buy products or services, they buy clarity, confidence and a reason to choose you. That’s why defining your point of difference i
There’s a lot of advice out there telling small businesses to “just pick one marketing channel and stick with it.” But the reality? That advice often misses the bigger picture. In this episode, we unpack why trying multi
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The Little Marketing Small Business Podcast is hosted by Little Marketing. The show is categorised under business (marketing) and has published 97 episodes.
The Little Marketing Small Business Podcast has published 97 episodes.
The Little Marketing Small Business Podcast regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
The Little Marketing Small Business Podcast is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Little Marketing Small Business Podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Little Marketing Small Business Podcast average 7 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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