business
Hosted by Project EDWARD · business · EN
We’re pleased to announce that the Project EDWARD podcast has returned with the new title: My role in The Safe System. For the forthcoming season, we are planning monthly episodes starting Friday 27th October and leading us up to the Project EDWARD Parliamentary Reception. We will be working hard on presenting content that’s sparkling and compelling – as well as on growing the audience, which we believe should primarily be those with a professional interest in road safety, transport planning, sustainability, active travel, future mobility, etc.
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Contact path
Public web form
Booking probability
27%
Guest openness
Selective
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Signup to Generate a PitchWe’re pleased to announce that the Project EDWARD podcast has returned with the new title: My role in The Safe System. For the forthcoming season, we are planning monthly episodes starting Friday 27th October and leading us up to the Project EDWARD Parliamentary Reception.
My Role in The Safe System is hosted by Project EDWARD. The show has published 60 episodes to date.
Recent episodes include "John Gilham: Gambling Harm" (18 September 2026, 21 minutes), "Professor Ian Loader, University of Oxford" (10 July 2026, 32 minutes), and "Vicky Folland, driving instructor and trustee of the Road Safety Trust" (26 June 2026, 19 minutes).
My Role in The Safe System publishes roughly every two weeks, with episodes averaging 22 minutes across 60 episodes.
Booking probability for My Role in The Safe System is 27%, and the host is rated Selective on guests. My Role in The Safe System requires a Pod Score of 80 or higher. My Role in The Safe System's contact route on record: public web form.
The strongest fits for My Role in The Safe System are Towing & Road Services and Business & Management Consulting. My Role in The Safe System has a business audience.
Project EDWARD hosts My Role in The Safe System, a business podcast with 60 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #60
John Gilham is a Trustee and Systems Lead at Gambling Harm UK, where he works to raise awareness of the often-hidden effects of gambling harm on individuals, families, workplaces and communities. In this episode, John...
Episode #59
Professor Ian Loader is Professor of Criminology and Professorial Fellow of All Souls College, University of Oxford, and a Fellow of the British Academy. One of Britain's most eminent criminologists, his career has...
Vicky Folland is keen to use her 20-plus years of experience in driver education, from learner drivers to fleet training, to offer a unique insight into road user behaviour and risk. She’s a RoSPA-affiliated trainer, a...
In this edition explore the Safe System in practice with Chief Officer Craig Flannery and Head of Community Safety Aled Griffiths from Mid and West Wales Fire and Rescue Service. They discuss how fire and rescue...
In this episode of My Role in the Safe System, we’re joined by Eric Richardson – one of the most influential voices in global fleet and urban road safety. As New York City’s former Deputy Chief Fleet Officer, Eric...
In this episode we’re joined by James Gibson of Road Safety GB and Professor Charles Musselwhite to reflect on the Mature Drivers’ Conference held in Birmingham at the end of April 2026. With more than six million...
Episode #54
Professor Sally Kyd from the University of Leicester is one of the UK’s leading experts on driving law and criminal justice. She has spent more than two decades studying how our legal framework responds when drivers...
Sarah Smithurst MBE is Chief Operating Officer at the National Trailer and Towing Association (NTTA), the UK’s main body representing the light towing industry. She leads operational delivery, member services and...
Duncan Vernon is a senior public health specialist in Warwickshire with a background in transport, road safety and health inequalities. He is Associate/Deputy Director and Consultant in Public Health working across...
George Chester-Master has built one of the UK’s most influential car culture channels, turning more than a billion views into a force for safer, smarter driving among young and enthusiast drivers. In this episode, he...
Renee Rogers from Ono talks to James about supporting drivers following a fleet collision. Renee is founder and chief executive of Ono, a company that supports drivers and fleets in the aftermath of some of the most...
James talks to Steve Bird about how National Highways and the Emergency Services CLEAR a major incident on the Strategic Road Network England’s motorways and major A‑roads make up the Strategic Road Network – more than...
Bobby Colleran died in Liverpool in 2014 at the age of six. As a result, his mother Joanne founded the Bobby Colleran Trust and works tirelessly to provide children with road safety education resources. In March 2023...
Episode #47
For this episode, we welcome Adrian Walsh, a defining voice in UK road safety for decades leading initiatives that have transformed how transport safety is understood and delivered. As director of Road Safe and founder...
James Luckhurst sits down with Sarah Vaughan , lead researcher at Angelica Solutions, to explore one of the fastest-changing areas in urban mobility: the rise of E-bikes, and what their growth means for safety...
James Luckhurst sits down with Tom Duckham , Chief Executive of Redspeed International, for a conversation about technology, enforcement, career journeys, and what it really takes to make a lasting difference in road...
Episode #44
Commercial drivers keep the UK running, but the personal toll is huge, with high rates of diabetes, chronic fatigue, poor nutrition, and growing mental-health pressures. In this First Friday conversation, James...
In this fifth edition of Project EDWARD Goes Global , we travel to New Zealand to explore how evidence-based policy and political decision-making can collide when it comes to road safety. Professor Simon Kingham, former...
In this edition of Project EDWARD Goes Global , the spotlight turns to Vietnam, where innovation and youth empowerment are driving safer roads. James Luckhurst speaks with Trang Truong from the AIP Foundation , whose AI...
In the third edition of Project EDWARD Goes Global , host Harrison Keasey speaks with Thomas Edelmann , founder of Road Safety UAE, a platform dedicated to raising awareness and accountability on the nation’s roads...
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PitchCentric classifies My Role in The Safe System under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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