My Local Marketer Podcast

This episode features Peter Webb, Chair of the Webb Kingpin Foundation, and Tony Cowling, President of the Reading Rotary Club and Director of Reading Rotary Community Projects. They discuss how entrepreneurial property...

This episode features Sushmita Pati, Artistic Director and CEO of Kala the Arts, who discusses the development, outreach, and operational evolution of the arts and education charity celebrating South Asian culture...

In this episode, podcast host, Maria Lloyd, continues her deep-dive series into the AI-CAR growth funnel. This time the focus is on the Action stage—the fourth part of her five-stage AI-CAR model—where potential...

This episode features Diana Finch, former Managing Director of the Bristol Pound CIC, who discusses the development, challenges, and lessons learned from running a pioneering local currency. Diana shares her journey of...

How do you take a topic that is traditionally seen as "dusty and boring" and turn it into something that completely captures the public's imagination? In this episode, Dr Thomas Clements, lecturer of invertebrate...

This episode features Jenny Halstead, a painter, illustrator, and organiser, who discusses the history and logistical execution of the Whiteknights Studio Trail. Jenny shares her journey of launching the trail 26 years...

This episode features Kevin Harrington, a partner at Exit Factor, who discusses the critical importance of business exit planning for SMEs. Kevin shares his journey from civil engineering into marketing and business...

In this episode, podcast host, Maria Lloyd, continues her deep-dive series into growth funnels. Maria focuses on the Consideration stage—the third part of her five-stage AICAR model—where potential customers are...

This episode features Lynn Mead, a leadership and career coach, director and founder of Dynamic Focus Limited, and regional president for the Thames Valley Professional Speaking Association (PSA). Lynn discusses her...

This solo episode features Maria Lloyd, founder of My Local Marketer, discussing the "Interest" stage of the AICAR customer journey model. Maria explores how business owners can move audiences from one-off content...

This episode features Alex Foster, the owner and director of Caversham Picture Framer. Alex discusses his nearly ten-year journey in the industry, evolving from an art historian into a business owner focused on bridging...

This episode provides an in-depth exploration of the awareness stage within growth funnels, highlighting how this initial phase establishes the systems necessary to connect with an audience effectively. I break down the...

Ep.82 Why Your Team Resists Change (and How to Fix It) This episode features Paul Cook, the founder of The Transformation Guide. Paul has 30 years of experience in change management, and discusses the human side of...

This episode features Peter Andrijeczko, a Reading-based cyber security expert and Information Security Manager. The conversation delves into the human side of security, defining it as the essential practice of...

This episode focuses on the importance of customer funnels and how they provide the systems and processes necessary to serve customers effectively. We delve into the intersection of various marketing models...