My Best Campaign

We sit down with Senior Marketing Leaders (CEOs, CMOs and Marketing Directors) to learn about their journey to their current role and hear about one career-defining campaign—maybe it was their first global spot, or a major rebrand, or a video that went viral, or maybe something that just changed the way people perceived the brand.What was so special about it? How did it change the trajectory of the business or their career? What went wrong? What were the magic ingredients that made it work?

My Best Campaign is a business podcast hosted by Unknown Host, with 41 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts My Best Campaign, a business show with 41 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #7

  How Vivobarefoot Turned "Barefoot Shoes" Into a Movement | Nicholas Charlier, Vivobarefoot

  Aug 14, 202644 minS3

  Vivobarefoot is the brand behind footwear's biggest phenomenon: the barefoot shoe. As General Manager, Nicholas Charlier has helped the brand break out of its niche—winning over outdoor enthusiasts and health-conscious consumers while breaking through with Gen Z trendsetters. In this episode, Nicholas unpacks how to balance brand purity with aspirational growth, and why a rock-solid brand foundation—knowing exactly why you do what you do—is the real key to long-term brand longevity. LINKS Nicholas on LinkedIn Vivobarefoot Vivohealth Shoespiracy Unbound - A Story of Women’s Foot Liberation Satisfy San San Gear Wax London

  ListenShow Notes
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  Episode #9

  Outdoor Research’s 3 Year Brand Awareness Strategy | Chris King, VP of Brand, Outdoor Research

  Jul 31, 202655 minS3

  This outdoor brand introduced a new product category that turned a profit within the first 6 months. Later, they hosted a giveaway that grew their email list by 90,000. This is an interview with the man who made it happen. Chris King is the VP of Brand at Outdoor Research, a legacy technical brand known for their high-performance gear. In this episode, Chris dishes his expertise on the importance of market research, his three year brand awareness strategy, and how embracing mountain biking turned OR around. LINKS Chris on Linkedin Chris on Instagram Jesse Itzler's Adventure Club Sarah Blakely OR Sunrunner Hat Chris King on the Backcountry Marketing Podcast OR Mountain Bike Team Crankworx Pivot Dometic Fox Racing Danny Segal on Huckberry's content strategy

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  Episode #8

  7 Lessons from the World's Best Marketers

  Jul 17, 202627 minS3

  This episode is a masterclass for marketers ready to fast-track brand growth. Amanda distills the sharpest lessons from the world's best marketers featured on this very podcast—covering how to build a shared vocabulary with your audience, when to push and pull your creative budget, why traditional marketing deserves a second look, and when to stop listening to the algorithm. Each lesson comes with a direct call to action, so you can put it to work immediately. LINKS Switchback Event Danny Segal on MBC Huckberry’s Youtube Channel Alicia Moore on MBC Adam Saraceno on MBC Peak Design Youtube Channel Sid Baptista on MBC Lee Glandorf on MBC The Sweat Lookbook Substack Katie Boston-Wilson on MBC Katie Boston-Wilson on MBC (again!) Brogan Graham on MBC November Project Ty Haney on MBC Outdoor Voices TRE - Brand Impact 1 TRE - Brand Impact 2 Austin Hodges on MBC Jen Gurecki on MBC Katie Wylder Substack Wispr Flow App Niclas Bornling on MBC Luke O’Shea on MBC Julie Igarashi on MBC

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  Episode #7

  The Quiet Rebrand: The Secret to Earls' Staying Power | Kristin Vekteris, CBO, Earls

  Jul 3, 202651 minS3

  <p>How do you keep a heritage brand feeling fresh without losing what made it iconic in the first place? On this episode of My Best Campaign, Kristin Vekteris, Chief Brand Officer of Earls, breaks down the difference between rebranding and revitalizing, and how a gradual refresh has kept Earls a go-to restaurant. Kristin also weighs in on agency vs. in-house career moves, and why Aritzia is thriving while Lululemon is falling short. This is a masterclass in brand leadership from someone who's built her career on knowing exactly when to evolve—and when to hold the line.</p><p><br...

  ListenShow Notes
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  Episode #7

  The Quiet Rebrand: The Secret to Earls' Staying Power | Kristin Vekteris, CBO, Earls

  Jul 3, 202651 minS3

  How do you keep a heritage brand feeling fresh without losing what made it iconic in the first place? On this episode of My Best Campaign, Kristin Vekteris, Chief Brand Officer of Earls, breaks down the difference between rebranding and revitalizing, and how a gradual refresh has kept Earls a go-to restaurant. Kristin also weighs in on agency vs. in-house career moves, and why Aritzia is thriving while Lululemon is falling short. This is a masterclass in brand leadership from someone who's built her career on knowing exactly when to evolve—and when to hold the line. LINKS Kristin on Linkedin Earls Stella Artois Stella Artois Train Commercial Cracker Barrel rebrand

  ListenShow Notes

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