Hosted by Hijinx Marketing · 🇺🇸 US · EN · 21 episodes
Established thought leaders with verified media credentials.
Take a sneak peek behind the curtain of your favorite marketing campaigns. Learn how they came up with their ideas, what their goals were, and more. Each episode highlights campaigns that you may have seen out in the wild. We ask the marketers behind the campaigns the questions you were wondering about.
Hijinx Marketing hosts Behind the Campaign, a business show with 21 episodes published.
What if your customers were also your best investors — and your investors became your most loyal customers? Jason Fishman, CEO of Digital Niche Agency (DNA), has spent years cracking the code on a marketing niche most ag
What does it take for a B2B startup to go from "we sponsored a car" to an activation the next year that included 53 billboards across central Indiana? In this episode, I'm talking with Sterling Curran, COO, and Troy Purd
What happens when a 41-year-old luxury accessories brand shoots a real campaign in Miami — and an AI-generated one featuring the south of Italy — at the same time? Dario Markovic, CEO of Eric Javits, joins Andi to break
What does it take to get a fidget jewelry brand onto the Paris Fashion Week runway — with no apparel experience and a team of dancers as stylists? In this episode, Andi talks with Tammy Nelson, founder and CEO of CONQUER
What happens when a social enterprise decides to grow in front of everyone — publicly setting a goal of 100 new clients in 12 weeks? Andy Choi, founder and CEO of DoGood, joins Andi to break down exactly that. Andy share
What if the most valuable content you create all year comes from your biggest event — and you're only using it once? In this episode, Andi Robinson talks with Caroline Kite, Marketing Manager at Swoogo, about a content m
What does it look like when an artist says goodbye on their own terms? In this episode of Behind the Campaign, Andi Robinson talks with Darryl Sharp Jr., a senior motion designer who worked on the creative campaign behin
What does it take to launch a sustainability-focused brand partnership without triggering backlash or accusations of greenwashing? In this episode of Behind the Campaign, Andi Robinson sits down with Matt Kovacs and Erin
What happens when a Pinewood Derby car design becomes a full-scale NASCAR race wrap? In this episode of Behind the Campaign, I sit down with Laurren Darr of Zachary Tinkle Racing to break down a national collaboration wi
Ever wondered how to brand seven unique restaurant concepts within a single historic location without causing brand fatigue? Join host Andi Robinson as she sits down with Kim Beechner and Victoria Baumle from Embark Mark
What does it really take to turn a brand collaboration into a full sensory experience? In this episode of Behind the Campaign, Andi Robinson sits down with Jack Shaw, co-founder of Laykhaus, to talk through how scent, st
A bourbon brand’s story becomes a masterclass in marketing craft. In this episode, Scott Purcell of Man of Many shares how his team brought Angel’s Envy to life for Australian audiences through rich storytelling, stunnin
What happens when a toilet paper brand meets a beloved video game? In this episode of Behind the Campaign, Andi Robinson chats with Kiku Gross, senior copywriter, about how Cottonelle brought its Down There Care campaign
What happens when a brand turns spreadsheets into choreography? In this episode, Carl Ronander, VP of Marketing at Funnel, joins host Andi Robinson to share how the “Make Data Dance” campaign transformed the way marketer
What happens when a marketing and product experience agency rebrands itself? In this episode, Andi Robinson talks with Chelsea Douglass , Director of Marketing at Innovatemap , about the agency’s bold decision to “turn t
What does it take to market a cause as complex — and sometimes controversial — as public education? In this episode of Behind the Campaign, Andi Robinson talks with Jenn Lisak Golding , Founder & CEO of Sapphire Strategy
In this episode of Behind the Campaign, Andi Robinson talks with Dominik Angerer , CEO of Storyblok , about the Joyful Headless c ampaign—a rebrand designed to show how content management can be joyful instead of frustra
How do you market a small community theater with limited resources? Jenn Byers from Byers and Beyond Marketing walks us through her campaign for Attic Theater’s National Volunteer Month, highlighting the power of storyte
How do you market a data-heavy report to a new audience? And how do you choose which of your many channels to use? In this episode, Amy Higgins from Cloudflare joins me to talk about this interesting campaign. Want to se
How do you create a marketing campaign without access to the product? That was one of the challenges faced by Borshoff when developing the campaign for the new Alligators and Crocodiles exhibit at the Indianapolis Zoo. L
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Behind the Campaign is hosted by Hijinx Marketing. The show is categorised under business (marketing) and has published 21 episodes.
Behind the Campaign has published 21 episodes.
Behind the Campaign regularly covers business, marketing. It sits in the business category, with a marketing focus.
Behind the Campaign is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Behind the Campaign hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Behind the Campaign average 29 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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