Loading…
Hosted by Chris Fink · 🇺🇸 US · EN-US · 39 episodes
Established thought leaders with verified media credentials.
Welcome to "Moving The Needle," the podcast dedicated exclusively to medical spa owners and practice managers who want to leverage digital marketing to drive real, measurable results. Each episode is designed to deliver actionable insights, proven strategies, and expert interviews, all specifically tailored to the unique challenges and opportunities within the medical spa industry.Discover how top-performing med spas are using SEO, social media, paid advertising, and reputation management to attract more patients, boost revenues, and achieve sustainable growth. Hosted by Chris Fink.
Chris Fink hosts Moving The Needle, a business show with 39 episodes published.
In this episode of the Moving The Needle Podcast , Chris Fink breaks down the fourth stage of The Patient Magnet framework — the Amplify Lever . Most med spa owners believe growth comes from pushing harder on marketing.
Retention is the most powerful—and often overlooked—growth lever for med spas. While new patient acquisition drives volume, retention drives stability, profitability, and long-term momentum. In this episode, Chris Fink b
In this episode, Chris Fink breaks down the hidden conversion leaks that cost med spas the most money. Many practices assume their ads are the problem, but the real issues begin after the click. This episode walks throug
In this episode, Chris Fink unpacks one of the most misunderstood topics in med spa marketing: diminishing returns. Many owners assume rising CAC or slowing performance means their ads have stopped working. In reality, t
In this episode, Chris Fink breaks down one of the most misunderstood concepts in med spa marketing: diminishing returns. When CAC rises or performance flattens, most owners assume their ads have stopped working. In real
In this episode of Moving the Needle , Chris Fink breaks down why low-ticket offers often fail to create sustainable growth for Med Spas. While discounted services can increase demand, they don’t automatically lead to pa
Are your marketing dollars going to waste? In this episode, Chris explains the most common mistakes med spa owners make with advertising and how proper delegation, strategy, and budgeting can prevent costly errors. Learn
In this episode of Moving the Needle , host Chris Fink sits down with Brandon Mullen , founder and CEO of Empower (MPWR) Aesthetics & Wellness , for a candid, high-level conversation on what it really takes to build a pr
Hiring your first marketing manager feels like a big milestone—but it can also be one of the most expensive mistakes if you don’t understand what you’re really paying for. In this episode, Chris breaks down the real cost
What aesthetic treatments are built to last—and which ones are more hype than substance? In this episode of Moving the Needle , host Chris Fink sits down with Beth Ann Maloney , licensed medical esthetician, national tra
📱💳 How to Market a Membership Program for Your Med Spa Are your memberships actually driving predictable revenue—or just sitting on your website unnoticed? In this episode of Moving the Needle , we break down how to ma
In this episode of Moving the Needle , Chris sits down with Anastasia Huck , founder of Brows and Faces, a luxury aesthetics studio in New York City. Together, they unpack what truly defines a premium med spa experience—
📱💰 Social Media Marketing – Organic vs Paid Social Ads Are your social media efforts actually driving patients, or just likes and impressions? In this episode of Moving the Needle , we break down the key differences be
In this episode of Moving the Needle , Chris chats with Mark Rohrer , a three-decade veteran in medical aesthetics and the founder behind multiple breakthrough device companies. Mark walks through his journey from early
💻 What Platform Should I Use for My Med Spa Website? Your website might look amazing — but is it actually helping you book more patients? Choosing the right platform is one of the most critical decisions for your med sp
🎨 Your brand’s digital presence is more than just a logo or color palette — it’s the first impression that shapes how patients see and trust your practice. In this episode of Moving the Needle , Chris talks with Livilla
🎙️ 10 Conversion Triggers Every Med Spa Website Needs to Book More Patients Your website might look good — but is it actually converting visitors into booked appointments? Most med spas lose potential patients not becau
🎙️ How to Spot Cookie-Cutter Marketing Strategies (And What to Do Instead) If your med spa’s marketing feels “off” — like your campaigns could belong to any clinic — you’re not imagining it. Too many agencies rely on co
AEO vs. GEO: What Med Spa Owners Need to Know About AI Visibility AI is changing the way patients search for and choose med spas. Tools like ChatGPT, Google Gemini, and Bing Copilot are shifting people away from the old
📍 Why Isn’t My Digital Marketing Working? (Top 7 Reasons Med Spa Campaigns Fail) You’ve invested in ads, SEO, and social media—but the bookings just aren’t rolling in. Sound familiar? Too many med spa owners find themse
Sponsor detection runs nightly. Check back soon.
No public pitch examples yet for this show.
Generate your own personalised pitchBased on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
Moving The Needle has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.
Moving The Needle is hosted by Chris Fink. The show is categorised under business (marketing) and has published 39 episodes.
Moving The Needle has published 39 episodes.
Moving The Needle regularly covers business, marketing. It sits in the business category, with a marketing focus.
Moving The Needle is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Moving The Needle hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Moving The Needle average 20 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Moving The Needle's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched today.