Med Spa Marketing Group Chat

Med Spa Marketing Group Chat is your insider's guide to the ever-evolving world of medical spa marketing. Join us as we dive deep into the strategies, tactics, and trends that can help your medical spa thrive in today's competitive landscape. Our experienced hosts—the marketing team behind Alpha Aesthetics Partners—share their insights, case studies, and real-world experiences, providing you with valuable tips and actionable advice to elevate your med spa's marketing game. Whether you're a seasoned industry professional or just starting in the field, this podcast is your go-to resource for staying ahead in the dynamic world of med spa marketing. Tune in, subscribe, and get ready to take your med spa's marketing efforts to the next level!

Med Spa Marketing Group Chat is a business podcast hosted by Alpha Aesthetics Partners, with 87 episodes on record and a Required Pod Score of 80.

Alpha Aesthetics Partners hosts Med Spa Marketing Group Chat, a business show with 87 episodes published.

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  Med Spa Marketing Group Chat

  086: Unbooked Leads Are Still Leads

  Sep 22, 202617 min

  What happens to the leads that do not book right away? Kevin, Mitch, and Rebekah pick up from the previous MSM release on landing pages and move into the next part of the funnel: the people who showed interest, clicked through, asked a question, filled out a form, or started the process, but never made it onto the schedule. The biggest mistake is treating those leads like they are dead. Many of them are not uninterested. They may be waiting on timing, money, trust, education, or a better reason to say yes. That means the follow-up cannot be random. It needs structure, speed, context, and a real plan. From CRM replies and price objections to phone calls, text follow-ups, lead segmentation, and nurture strategy, this one is about turning "not yet" into future revenue. RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ WATCH THE FULL EPISODE ON YOUTUBE: https://youtu.be/0tnsU6U9LzY FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

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  Med Spa Marketing Group Chat

  085: The Ad Is Only the Beginning

  Sep 8, 202611 min

  A Botox ad can get someone through the door. What happens next determines whether that patient becomes a loyal client, a one-time discount visitor, or someone who tells ten friends about the clinic. Kevin, Mitch, and Rebekah break down the consult room as one of the most important parts of the marketing funnel. Marketing does not stop when the ad gets clicked or the appointment gets booked. It keeps going through the patient experience, the provider's attitude, the mirror moment, the questions asked in the room, and the way the patient feels when they leave. Rebekah shares why providers should stop assuming discount leads are low-value leads, why every patient deserves the full experience, and how a simple Botox offer can become the beginning of a bigger treatment journey. Mitch and Kevin connect that back to campaign strategy, messaging, lifetime value, rebooking, and the need for better feedback between marketing and the clinic. The biggest reminder: the ad makes the promise, but the consult room has to fulfill it. RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ WATCH THE FULL EPISODE ON YOUTUBE: https://youtu.be/mYAgnhLSL8Q FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

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  Med Spa Marketing Group Chat

  084: When Everyone Sells the Same Services

  Aug 25, 202617 min

  Kevin, Andrea, and Mitch talk about founder stories, provider stories, patient stories, and how those personal narratives can become a real differentiator in med spa marketing. Most practices are marketing many of the same services, so the story behind the brand often becomes what makes the work feel personal, memorable, and trustworthy. They explore the value of provider-based marketing, from stronger provider pages to video content, before-and-afters, personality-driven storytelling, and campaigns that help patients feel a sense of connection before they ever walk through the door. The conversation also gets into the risks of making one founder or provider the entire center of the brand. Key person risk, provider retention, paid ad strategy, team culture, and patient storytelling all matter. The strongest approach is not choosing between founder, provider, or patient stories. It is building a marketing engine where all of those stories work together. RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ WATCH THE FULL EPISODE ON YOUTUBE: https://youtu.be/IbDwBjHVdzg FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

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  Med Spa Marketing Group Chat

  083: Preference Is Not a Strategy

  Aug 11, 202625 min

  Kevin, Andrea, and Mitch talk through the balance between standardization and brand individuality inside a growing med spa platform. Alpha is a house of brands, not a branded house, which means the systems underneath the work can be shared while the patient-facing brand still needs to feel local, personal, and distinct. They break down what should be standardized, including infrastructure, processes, reporting, data architecture, CRM workflows, and operational systems. But they also explain why brand voice, visual identity, patient touchpoints, website experience, and local market strategy cannot simply be copied and pasted across every practice. The conversation also gets into testing, iteration, partner collaboration, and why the best ideas do not always come from the top down. A strong shared system creates leverage, but the real power comes from using data, local insight, and creative testing to decide what should stay unique and what should become standard across the portfolio. RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ WATCH THE FULL EPISODE ON YOUTUBE: https://youtu.be/kuP9eavbizk FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

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  Med Spa Marketing Group Chat

  081: Refined at Blossom - Two Practices Become One

  Jul 21, 202624 min

  Blossom Medical and Refined Aesthetics were already connected through mentorship, shared values, and years of professional trust. The rebrand simply gave that relationship a clearer shape. Kevin and Lauren unpack how the two practices came together without making the transition feel one-sided. Every decision, from the refreshed identity to the patient brochure, signage, interiors, and service materials, was designed to reflect both practices and give patients confidence in what was changing. The name may look different, but the people, care, and relationships remain at the center. This is the story of a partnership built with intention, where Blossom Medical helped influence the next chapter of Refined Aesthetics, and Refined created room for Blossom's history, character, and community to remain part of the brand. RESOURCES: https://www.partnerwithalpha.com/goodies https://www.refinedaesthetics.net/ https://blossomaesthetic.com/ LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

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