Hosted by Emily Ruse · 🇺🇸 US · EN-GB · 53 episodes
Established thought leaders with verified media credentials.
Growing an aesthetics clinic today isn’t easy- I know from experience as a business owner and clinic manager. Welcome to Beyond the Needle: The Aesthetics Business Podcast. I’m your host, Emily Ruse. This podcast gives you a behind the scenes look at what it takes to thrive in this speciality. Each week, I share strategies that work, from social media & email marketing to building a website that converts and mastering SEO. If you’re an aesthetic practitioner seeking no-nonsense advice, you’re in the right place. Follow me on Instagram @bloomandbeyondstudio and visit bloomandbeyondstudio.com!
Emily Ruse hosts Beyond the Needle: The Aesthetics Business Podcast, a business show with 53 episodes published.
In this episode, Emily breaks down one of the most frustrating challenges aesthetic practitioners face- Instagram reach that has completely plateaued. You’re posting consistently, you’re putting in the effort, yet the sa
In this episode of Beyond the Needle, Emily sits down with Sarah Louise- founder of SLA Medical, SLA Academy and The Business Injection. Sarah’s journey is remarkable: from training in Australia and working alongside lea
In this episode, Emily breaks down one of the most powerful yet most misunderstood marketing tools for aesthetic practitioners and that is storytelling. Not the fluffy, overly personal kind but the practical, strategic s
In this episode, Emily sits down with voice and public speaking coach Emma Gaskin, a former NHS speech therapist who now helps women in business, TEDx speakers and leaders communicate with clarity, confidence, and author
In this episode celebrates five years in business and takes you behind the scenes of what it really looks like to build and grow a successful aesthetics business. Whether you're an aesthetics practitioner just starting o
In this episode, Emily is joined by Fiona Macaskill, founder of YDY Aesthetics Business Coaching, to explore a topic that affects far more aesthetic practitioners than they realise: confidence. While many clinic owners b
In this episode, Emily explores one of the most common challenges facing aesthetic practitioners and clinic owners: creating consistent, high-quality content without it taking over your time. This episode explores a more
In this episode, Emily is joined by Courtney Le Borgne, founder of Hosted Aesthetics and the Hosted Leadership Summit, to explore what it really takes to grow a successful and profitable aesthetics business. Emily and Co
In this episode, Emily explores one of the most common challenges facing aesthetic practitioners and clinic owners- procrastination. Emily breaks down why procrastination happens so often in business and how it can quiet
In this season finale episode, Emily breaks down one of the biggest shifts happening in aesthetics right now. And that is more and more patients are searching for clinics with AI instead of Google or Instagram. Platforms
In this episode, Emily breaks down one of the biggest frustrations aesthetic practitioners face when it comes to marketing: running out of content ideas. If social media is something you’re constantly leaving until the e
In this episode, host Emily is joined by Natalie Fletcher, founder of Naturally Flawless Aesthetics, a midwife turned aesthetics practitioner and a standout example of building a values led aesthetics clinic from the gro
In this episode of, Emily breaks down exactly how social media marketing for aesthetic clinics is changing in 2026 and what practitioners need to do differently if they want to keep growing without burning out or chasing
In this episode, Emily is joined by Sara Cheeney, founder of Pure Perfection Clinic and one of the UK’s most in-demand business coaches for aesthetic practitioners. With over 15 years in aesthetics and a clinic that has
In this episode, Emily breaks down one of the most common fears aesthetic practitioners face and that is the January scaries. After the chaos of December, when clinics are fully booked and running at full speed, the sudd
In this weeks episode Emily Ruse is joined by Dr. Hazel Parkinson a GP, aesthetic practitioner, dermatology expert and women’s health advocate. With over 20 years of NHS experience, postgraduate dermatology training and
In this weeks episode Emily tackles one of the biggest challenges aesthetic practitioners face and that is getting high-quality patient testimonials and on camera content without making patients feel exposed, judged, or
In this episode, Emily sits down with Dr. Bethany Rossington, award-winning aesthetics practitioner, speaker, mentor, and founder of Renavé Clinic. Beth’s story is anything but straightforward- from wanting to be an orth
In this episode, Emily sits down with Dr. Magdalena Bejma, founder of Dr. Bejma Bespoke Medical Clinic one of Yorkshire’s most trusted aesthetic practices known for its natural, regenerative results and patient first app
In this season finale, host Emily Ruse breaks down one of the most misunderstood but powerful tools for clinic marketing right now: Instagram Reels. If you’ve been avoiding reels because they feel overwhelming or you thi
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Beyond the Needle: The Aesthetics Business Podcast is hosted by Emily Ruse. The show is categorised under business (marketing) and has published 53 episodes.
Beyond the Needle: The Aesthetics Business Podcast has published 53 episodes.
Beyond the Needle: The Aesthetics Business Podcast regularly covers business, marketing, investing. It sits in the business category, with a marketing focus.
Beyond the Needle: The Aesthetics Business Podcast is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Beyond the Needle: The Aesthetics Business Podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Beyond the Needle: The Aesthetics Business Podcast average 48 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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