Beyond the Needle: The Aesthetics Business Podcast

Growing an aesthetics clinic today isn’t easy, I know from experience as a business owner and clinic manager. Welcome to Beyond the Needle: The Aesthetics Business Podcast. I’m your host, Emily Ruse. This podcast gives you a behind the scenes look at what it takes to thrive in this speciality. Each week, I share strategies that work, from social media & email marketing to building a website that converts and mastering SEO. If you’re an aesthetic practitioner seeking no-nonsense advice, you’re in the right place. Follow me on Instagram @bloomandbeyondstudio and visit bloomandbeyondstudio.com!

Beyond the Needle: The Aesthetics Business Podcast is a business podcast hosted by Emily Ruse, with 65 episodes on record and a Required Pod Score of 80.

Emily Ruse hosts Beyond the Needle: The Aesthetics Business Podcast, a business show with 65 episodes published.

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  Episode #12

  The Truth About Building & Renovating an Aesthetics Clinic with Eleanore Quadri

  Sep 24, 20261h 8mS6

  In this episode, Emily sits down with Eleanore Quadri, Founder and Clinical Director of Revive Cosmetics, an award winning, CQC-registered medical aesthetics clinic in Kent. Together, they unpack what it really takes to build a bespoke aesthetics clinic from the ground up. After successfully building two clinics, Eleanore shares the realities of planning permission, CQC compliance, budgeting, contractors, clinic design and the lessons she'd do differently next time. If you've ever considered building a clinic, converting a property, creating a home based clinic or moving away from rented premises, this episode offers a candid behind the scenes look at the challenges, costs and rewards of creating a clinic that's truly your own. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. Connect with Eleanore: Instagram- @revive.cosmetics Connect with Emily: Instagram- @bloomandbeyondstudio Website- bloomandbeyondstudio.com

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  Episode #10

  Turning Skincare Into a 6 Figure Revenue Stream with Cigdem Kemal Yilmaz

  Sep 10, 20261h 11mS6

  In this episode, Emily sits down with Cigdem Kemal Yilmaz, chemical engineer, skincare formulator and founder of Skin Masterclass, to unpack one of the biggest untapped revenue streams in aesthetics clinics- skincare consultations and retail. Cigdem explains why most practitioners unintentionally leave 20-40% of potential monthly revenue on the table, how ingredient based education transforms practitioner confidence and the exact consultation shifts that turn skincare from an afterthought into a high value, predictable revenue stream. If you’ve ever felt awkward recommending skincare, struggled to convert consultations into product sales, or wondered how top clinics achieve 500K+ annual skincare revenue, this episode is a masterclass in itself. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. Connect with Cigdem: Instagram- @skinmasterclass Website- skinmasterclass.com Connect with Emily: Instagram- @bloomandbeyondstudio Website- bloomandbeyondstudio.com

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  Episode #9

  The Ultimate Blueprint to Becoming a Successful Aesthetics Injector with Dr. Harriet Turnbull

  Sep 3, 20261h 25mS6

  In this episode, Emily is joined by Dr. Harriet Turnbull, Global Chief Medical Officer and Head of Training at Derma Medical, to break down exactly what the journey into aesthetics should look like. From choosing the right training provider to building confidence, avoiding common mistakes and navigating the business side of becoming an injector. Dr. Harriet has spent over a decade across general practice and aesthetic medicine, and she’s trained thousands of practitioners nationwide. Her perspective is honest, practical and rooted in real‑world experience making this episode essential listening for anyone considering a career in aesthetics or newly qualified and unsure of their next steps. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. Connect with Dr. Harriet and visit Derma Medical: Instagram- @dr.harriet & @derma_medical Website- drharrietclinics.co.uk , dermamedical.co.uk & dermahub.com Connect with Emily: Instagram- @bloomandbeyondstudio Website- bloomandbeyondstudio.com

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  Episode #6

  The Confidence Toolkit for Aesthetic Practitioners

  Aug 13, 202633 minS6

  In this episode of Beyond the Needle , Emily dives into one of the most misunderstood topics in aesthetics and that is confidence. Not the polished, effortless confidence you see online but the real psychology behind fear, visibility, comparison and the courage required to grow an aesthetics business. This episode builds directly on the limiting beliefs conversation from Episode 2. Emily breaks down why confidence is not the absence of fear, why waiting to “feel ready” keeps practitioners stuck and why the people who appear confident today were once exactly where you are they simply acted before they felt ready. She also shares the exact mindset tools she uses herself, including the five‑year rule, the “tiny speck on a rock” perspective and the decision before the day technique that helps you act even when fear is screaming at you not to. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. Connect with Emily: Website- bloomandbeyondstudio.com Instagram- @bloomandbeyondstudio

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  Episode #5

  The Business Side of Aesthetics Nobody Prepares You For with Yogeeta Bawa

  Aug 6, 20261h 14mS6

  In this episode, Emily sits down with Yogeeta Bawa co‑founder of Time Clinic, multi award winning clinic owner and founder of The Invisible Business Partner to talk about the side of aesthetics most practitioners never get trained for and that is running the business. From hiring to systems, finances, boundaries, overwhelm and operational structure, Yogeeta brings a rare perspective- a corporate management background combined with hands‑on experience building and scaling a two‑site clinic alongside her husband, Dr. Bawa. If you’re a clinic owner who feels constantly busy but not actually moving forward, this episode will feel like a lifeline. Yogeeta breaks down the patterns she sees in overwhelmed practitioners, the operational mistakes that keep clinics stuck and the exact frameworks she uses to help owners regain control, clarity and momentum. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. Connect with Yogeeta: Instagram- @yogeetabawa Website- time-clinic.com Connect with Emily: Website- bloomandbeyondstudio.com Instagram- @bloomandbeyondstudio

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