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Hosted by Sonia Baschez · 🇺🇸 US · EN · 66 episodes
Established thought leaders with verified media credentials.
Meme Team dissects the marketing strategies creating breakout cultural moments. Host Sonia Baschez breaks down real campaigns, cultural moments, and marketing trends with other marketers. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one's for you.
Sonia Baschez hosts Meme Team, a business show with 66 episodes published.
Zuckerberg published a 6,500-word manifesto calling for open, democratized AI the same week Meta was defending itself in six active monopoly lawsuits. Bumble scrapped the women-message-first rule, which was literally the
Spider-Man Brand New Day just hit $1 billion, and Disney's CEO is already publicly attaching Avengers Doomsday to that momentum. That's a bold bet with a lot riding on it. Sonia Baschez and journalist Shannon Miller look
Zendaya's press tour for The Odyssey and Spider-Man: Brand New Day is generating more coverage than either studio's marketing budget combined. Christopher Nolan crossed $650M without a traditional campaign, the IMAX CEO
Sonia sits down with Brianna Miller, to break down Jennifer Lawrence saying she hates doing press, Christopher Nolan's take on Gen Z rejecting AI slop, Apple quietly dominating the Emmy nominations, and why Netflix, Para
Sonia sits down with Jess Zafarris, author, etymologist, TikTok creator, and editor at large at Ragan and PR Daily, to break down Taylor Swift and Travis Kelce's wedding brand activation, FIFA's controversial red card re
Sonia sits down with Lia Napolitano, founder of Our Mutual Friend and former Apple and Oculus designer, to break down Meta's Kylie Jenner glasses partnership, Google DeepMind's $75 million investment in A24, Universal's
Sonia sits down with Ashwin Balakrishnan to break down Obama's presidential library speech, Mayor Mamdani's Knicks championship address, Norway's Viking World Cup campaign, and why Shrek 5's trailer is getting destroyed
Sonia Baschez sits down with Jay Kapoor, General Partner at VSC Ventures and host of the Climb podcast, to break down three viral pop culture moments from sports and marketing, and what they tell us about sincerity, bran
Sonia sits down with Dino Delic, head of data driven communications research lab at Meltwater, to break down Christopher Nolan's Odyssey IMAX strategy, World Cup brand activations, and Ronnie Cheng's viral Harvard commen
Sonia sits down with Visa Veerasamy, writer, marketing consultant, and author of Friendly Ambitious Nerd, to break down Steven Spielberg's first podcast appearance, how YouTubers are skipping film school and breaking box
Sonia sits down with Brianne Kimmel, founder of Worklife Ventures and GTM Advisor at ElevenLabs, to break down how AI is reshaping content creation, what Barnes & Noble's stance on AI books means for publishers, and why
Sonia sits down with Robin Simon Wood, SVP of Production at New Motion, to break down how Hollywood women are talking about AI, why CMO fatigue is real, and Spencer Pratt's clipping campaign for LA mayor. The big thesis:
Sonia sits down with Hiten Shah, founder of Crazy Egg, KISSmetrics, and Nira, to break down how companies are using AI as cover for layoffs, how Netflix reversed its brand promise without blowing up, and why Cannes Lions
Sonia sits down with Moshe Isaacian, a freelance brand marketing strategist who's worked with Lego, Snapchat, Nike, Toyota, and Epic Games, to break down how companies are talking to their customers in 2025. The big thes
Sonia sits down with Christina Garnett, author of Transforming Customer Brand Relationships and fractional Chief Community Officer, to break down Xbox's fan-first rebrand, Nike's marathon messaging disaster, Netflix's Ti
Sonia sits down with Christina Garnett, author of Transforming Customer Brand Relationships and fractional Chief Community Officer, to break down Xbox's fan-first rebrand, Nike's marathon messaging disaster, Netflix's Ti
Sonia sits down with Jason Levin, founder of Memelord Technologies, to talk about: organic marketing isn't dead, it just got industrialized. And if the audience loves the music, does it matter how they found it? We're ta
Sonia sits down with Jason Levin, founder of Memelord Technologies, to talk about: organic marketing isn't dead, it just got industrialized. And if the audience loves the music, does it matter how they found it? We're ta
Sonia sits down with Sophie Vershbow, a freelance journalist whose work has appeared in the New York Times, New York Magazine, and Esquire (and who spent six years doing social media for Random House), to break down how
Sonia sits down with Sophie Vershbow, a freelance journalist whose work has appeared in the New York Times, New York Magazine, and Esquire (and who spent six years doing social media for Random House), to break down how
Brianne Kimmel
Founder · Work Life Ventures
1 appearance on this show
Spencer Pratt
former reality TV star
1 appearance on this show
Demi Moore
ruthless fashion maven
1 appearance on this show
Reese Witherspoon
Draper James
1 appearance on this show
Hiten Shah
Co-founder and CEO · KISSmetrics
1 appearance on this show
Christina Garnett
author of Transforming Customer Brand Relationships · Hubspot
2 appearances on this show
Jason Levin
author of "Relationships to Infinity: The Art and Science of Keeping in Touch" · Memelord Technologies
2 appearances on this show
Zohran Mamdani
Democratic nominee for mayor of New York City · New York City mayoral campaign
1 appearance on this show
Jonathan K. Lowe
Salt Foundry
1 appearance on this show
James Daunt
Barnes & Noble
1 appearance on this show
Robin Simon Wood
New Motion
1 appearance on this show
Sophie Vershbow
Random House
2 appearances on this show
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Meme Team is hosted by Sonia Baschez. The show is categorised under business (marketing) and has published 66 episodes.
Meme Team has published 66 episodes.
Meme Team regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
Meme Team is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Meme Team hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Meme Team average 65 minutes, giving guests a long-form format with plenty of time to expand on their expertise.
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