Oct 30, 202640 min
My guest today is Bill Gross, founder and CEO of ProRata.ai. Bill also founded Idealab, incubating over 170 startups over 30 years. His keyword-auction technology powered Overture, which Yahoo bought for $1.63 billion...
About this Podcast:
AI is the biggest technology shift of our lifetime. This show is about how to profit from it together. Each week I talk with the founders and CEOs closest to AI and Content, the ones figuring this out in real time. I’m also building an AI content business myself and share the lessons I learn along the way. WHAT WE COVER The Titans -- How companies like OpenAI, Anthropic, Google, Meta, and xAI are moving, and why their decisions matter. The Incumbents -- How content giants like Disney, News Corp, Universal Music Group, and Reddit are responding to AI, and what it means for creators and publishers. The Playbook -- Real lessons on AI business models, content strategy, creativity, IP licensing, distribution, and getting paid. Family & Our Future -- Every episode ends with me asking my guest what AI means for our jobs, our families, and the next generation. ABOUT YOUR HOST Rob Kelly has interviewed Steve Jobs and Bill Gates, helped pioneer early web content licensing, and built multiple companies with more than $100 million in total sales. His work has appeared on CNBC, CNN, TIME, and Entrepreneur. Thanks! -Rob Kelly
Pitch Analysis
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Contact path
Verified email
Booking probability
31%
Guest openness
Selective
80/100
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What is Media and the Machine about?
AI is the biggest technology shift of our lifetime. This show is about how to profit from it together. Each week I talk with the founders and CEOs closest to AI and Content, the ones figuring this out in real time. I’m also building an AI content business myself and share the lessons I learn along the way.
What has Media and the Machine covered recently?
Recent episodes include "Bill Gross Monetized the Click. Can He Make AI Pay Creators?" (30 October 2026, 40 minutes), "Physical AI: Could Training Data Become a $45B Market?" (21 October 2026, 27 minutes), and "The Hugging Face Attack: A True AI Thriller in Three Acts" (15 October 2026, 37 minutes).
How often does Media and the Machine publish?
Media and the Machine publishes roughly every two weeks, with episodes averaging 40 minutes.
How hard is it to get booked on Media and the Machine?
Booking probability for Media and the Machine is 31%, and the host is rated Selective on guests. Media and the Machine requires a Pod Score of 80 or higher. Media and the Machine's contact route on record: verified email.
Who should pitch Media and the Machine?
The strongest fits for Media and the Machine are IT Services & Software Development and Cloud, Data & Web Hosting. Media and the Machine has a business audience.
About the host
Media and the Machine is a business podcast.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Oct 21, 202627 minMy guest today is Sce Pike, VP of AI Growth and Solutions at TELUS Digital. She built and sold two companies. Ernst & Young bought her digital consultancy, Citizen. ADT bought her smart-home company, IOTAS. Sce now has...
Oct 15, 202637 minMy guest today is Elissa Shevinsky. We retell the Hugging Face attack in three acts. It’s a thriller with bots breaking rules, naming themselves… and enough twists for a Tom Clancy novel. And it’s all true. I chose...
Sep 30, 202642 minThis week’s episode is a little different -- because I’m the guest! I was honored to appear on The Media Copilot podcast, hosted by Pete Pachal. Pete has spent more than two decades in tech and media, including senior...
Sep 18, 202634 minMy guest today is Gavin King, founder and CEO of Known Agents . He was a software engineering manager for Meta’s Instragram for 7 years before that. This man lives and breathes AI bot traffic Gavin and I dig into a...
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Sep 4, 202633 minThe Optimist: Sam Altman, OpenAI, and the Race to Invent the Future by Keach Hagey is one of the best windows I’ve found into the human being behind OpenAI. Hagey, a Wall Street Journal reporter, conducted more than 250...
Aug 25, 202630 minMy guest today is Erik Svilich, the CEO of Encypher , a technology company that lets you prove who created a piece of content — and whether AI made it, changed it, or took it. The tech is called C2PA -- think of it as a...
Aug 10, 202640 minMy guest today is Eric Burgess, CEO of CredTent, a Public Benefit Corporation devoted to getting creators paid by AI. He's also a professional game designer. I loved Eric’s critical thinking on things we covered such...
Jul 24, 202625 minMy guest today is Dan Steiny, who advises content companies on AI deals. Dan has spent nearly 25 years in licensing, including leading content partnerships at SoundHound AI. Today, he helps content and data companies...
- Jul 24, 202625 minS0
<p>My guest today is Dan Steiny, who advises content companies on AI deals.</p><p>Dan has spent nearly 25 years in licensing, including leading content partnerships at SoundHound AI.</p><p>Today, he helps content and...
Jul 15, 202633 minMy guest today is CJ Chilvers, who went independent after parting ways with Studio North, a marketing agency. CJ’s my first return guest. He was on episode #3, “ The AI Content Strategist Big Tech Calls First” where he...
- Jul 15, 202633 minS0
<p>My guest today is CJ Chilvers, who went independent after parting ways with Studio North, a marketing agency.</p><p>CJ’s my first return guest. He was on episode #3, “The AI Content Strategist Big Tech Calls First”...
Episode #20
How AI Finally Made Him a Founder
Jul 7, 202635 minMy guest today is Noah Levin. After years of suffering from what he calls quote “founder envy,” he finally took the plunge to become a founder. In less than 5 months of using AI, he quit his full-time job and launched...
Episode #20
How AI Finally Made Him a Founder
Jul 7, 202635 minS0<p>My guest today is Noah Levin. After years of suffering from what he calls quote “founder envy,” he finally took the plunge to become a founder.</p><p>In less than 5 months of using AI, he quit his full-time job and...
Jun 26, 20261h 28mIn this episode, I profile Demis Hassabis, the CEO of Google DeepMind. Demis's mission is to build AGI—artificial general intelligence—and use it to solve science's biggest mysteries. I do so through what I believe is...
- Jun 26, 20261h 28mS0
<p>In this episode, I profile Demis Hassabis, the CEO of Google DeepMind. </p><p>Demis's mission is to build AGI—artificial general intelligence—and use it to solve science's biggest mysteries. I do so through what I...
Episode #18
Buddhism, Bots & Billionaires
Jun 6, 202645 minS0<p>My guest today is David Perlman.</p><p>David has a PhD in Neuroscience and Meditation, and he’s an expert in misinformation.</p><p>He’s got an unusual background observing leaders up close — from the Dalai Lama to...
May 26, 202641 minS0<p>Marty Pesis is co-founder and CEO of Troveo.</p><p>Troveo helps content and data owners license their video, audio, and text to top AI models like OpenAI, Google Gemini, Anthropic – and AI Unicorn startups...
May 17, 202648 minS0<p>Chris Keevil is co-founder and CEO of Versos AI, a company helping AI labs find the needles-in-the-haystack data they need to train their models.</p><p>Chris works at the center of a new market. It’s where the...
May 9, 202630 minS0<p>Mustafa Suleyman helped build DeepMind, sold to Google, licensed to Microsoft for a billion—and now he’s warning us what’s coming next.</p><p>This is based on the The Coming Wave biography (co-authored with Michael...
Recent guests
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