
Customers rely on repair shops and techs to keep their vehicles running smoothly. But information doesn’t always flow as seamlessly, especially with inspection results. Oftentimes, customers are fed reports full of tech...


business
Hosted by Kim Hickey · business · EN
Maximum Octane is the high-performance podcast for automotive shop owners ready to accelerate their leadership, culture, and profitability. Hosted by industry veterans Kim Hickey and Jason Patel from Automotive Training Institute (ATI), each episode takes you under the hood of the nation's most successful auto repair shops to uncover the tools, tactics, and mindset shifts fueling next-level results. This season, Maximum Octane brings raw, real conversations from ATI SuperConference 2025 in Hawaii—featuring shop owners who are transforming their businesses by investing in what matters most: people, process, and purpose. From using Digital Vehicle Inspections (DVIs) to create superfans and elevate trust, to building training-first cultures that unlock loyalty, growth, and long-term success, these are the stories that inspire action. The season explores the shift from technician to technologist, the power of structure and team leadership, and the innovative thinking driv
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Contact path
Verified email
Booking probability
35%
Guest openness
Selective
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Signup to Generate a PitchMaximum Octane is the high-performance podcast for automotive shop owners ready to accelerate their leadership, culture, and profitability. Hosted by industry veterans Kim Hickey and Jason Patel from Automotive Training Institute (ATI), each episode takes you under the hood of the nation's most successful auto repair shops to uncover the tools, tactics, and mindset shifts fueling next-level results.
Maximum Octane is hosted by Kim Hickey. The show has published 152 episodes to date.
Recent episodes include "AI Won’t Fix Your Shop Without You: Uwe Kleinschmidt on Training the Tools" (27 October 2026, 30 minutes), "The Master Tech Shortage Isn’t Ending. Can AI Fill the Bay?" (20 October 2026, 34 minutes), and "Will AI Kill the Human Touch at the Counter? Detect Auto's Josh Oberlander Weighs In" (13 October 2026, 28 minutes).
Maximum Octane publishes roughly weekly, with episodes averaging 35 minutes across 152 episodes.
Booking probability for Maximum Octane is 35%, and the host is rated Selective on guests. Maximum Octane requires a Pod Score of 80 or higher. Maximum Octane's contact route on record: verified email.
The strongest fits for Maximum Octane are Auto Repair. Maximum Octane has a business audience.
Kim Hickey hosts Maximum Octane, a business podcast with 152 episodes published.
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Customers rely on repair shops and techs to keep their vehicles running smoothly. But information doesn’t always flow as seamlessly, especially with inspection results. Oftentimes, customers are fed reports full of tech...

A new car with 15 fault codes comes into your shop. Your best diagnostic tech is booked solid, and the available staff has never traced a network fault. What do you do? This scenario is common, as master technicians and...

AI in the workplace is nothing new. From bookkeeping to customer relations, the technology is helpful for shop owners. But Josh Oberlander saw a gap on the technician side, where AI can boost efficiency and...

Episode #153
Is your inventory an asset, or is it slowly draining money from your business? Think about that for a second. This small, yet meaningful question can make a big difference in your shop’s daily operations. Most...

Most shop owners assume back-office losses come down to surface issues like bad hires or outright theft. But the real problem is much deeper. As Alex Saladna , co-founder and CEO of Wicked File , explains, complications...

As a shop owner, you tackle big issues like bay efficiency, DVI compliance, marketing, and advertising spend. But what about phone calls and operational communications? While it may sound mundane, recording your calls...

Customer communication is essential for success. But what does that really mean? Too often, shop owners are relying on outdated software installed on day one. It’s not the best, but it works, right? Wrong. This episode...

Episode #149
Money can make or break your dream, but securing it isn’t always easy. SBA loans, KPIs, and retained earnings? It can all sound like gibberish to the untrained ear. Instead of sifting through the acronyms like parts at...

Episode #148
At some point, every shop owner questions the keys to success. Is it customer retention? Good leadership? Or maybe it’s having a strong digital footprint. The good news is you don’t go at it alone. Enter: KUKUI, the...

Human resources often gets a bad rap. It’s been stigmatized as the last resort for managing harassment claims and inner office conflicts. But the department and the people behind it do so much more. In this episode of...

Most collision shops have spent the last 50 years letting insurance companies bring them work and calling it a strategy. It worked for a long time. It's working a lot less now, and the shops that haven't built any...

Most shop owners who invest in shop management software are using maybe a third of what they're paying for. They swap the old manual process for a digital one, call it an upgrade, and move on. But that's not an upgrade...

Most shop owners say they want a great team. What they actually build, without realizing it, is a team of people they're too afraid to hold accountable. This episode is a candid, unscripted conversation with two veteran...

Most shop owners don't know what their business is worth until someone makes an offer, and by then it's too late to be strategic. Whether that unsolicited call catches you off guard or your retirement plan is quietly...

Most shop owners think about relationships as a soft skill; something you're either naturally good at or you're not. David Nour thinks that's exactly the kind of thinking that keeps small businesses stuck. Relationships...

Plenty of shop owners walk in with a big heart and walk out with a struggling business, convinced that charging fairly and taking care of people are opposites. This episode breaks that myth down piece by piece, showing...

Episode #140
Most shop owners complain about finding technicians but do nothing to fix it. They ask, "Do you have ten fingers?" Get a yes, and hire them tomorrow. No interview, no vetting, no onboarding. Just panic. Lisa Coyle heard...

<p>Ninety percent of third-generation businesses fail. It sounds like a doom-and-gloom stat, and it should. But Dan Garlock didn't treat it that way. When his dad said second-generation businesses fail at a super high...

<p>Your team reads your body language before they hear your words. A bad morning, a lost deal, traffic on the way to work. It takes one thing to set the tone for the entire day, and suddenly your frustration becomes...

<p>Shop owners know Q1 is slow. So they wait until December to panic and throw money at ads, which is the exact opposite of what works. While most shops treat marketing like an emergency room visit, the ones pulling...
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PitchCentric classifies Maximum Octane under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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