Masters in Trust

Trust isn’t a "soft skill" - it’s the ultimate strategic advantage for driving top-line growth. In Master’s in Trust, Noelle Mykolenko, CEO of Trusted Advisor Associates, explores the mechanics of high-stakes relationship building and organizational excellence. Through deep-dive interviews with industry leaders, the show reveals how to transform customer-facing talent into indispensable partners by moving beyond the transaction. Discover the science of the Trust Equation, the power of authentic alignment, and the proven strategies required to exceed goals through the foundation of credibility and intimacy. It is time to stop pitching and start building what matters most.

Masters in Trust is a business podcast hosted by Unknown Host, with 8 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Masters in Trust, a business show with 8 episodes published.

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  Masters in Trust

  B2B Sales Qualification Strategy for Sales Leaders to Improve Pipeline Quality with Guy Rubin

  Aug 12, 202648 min

  In this episode of Masters in Trust , host Noelle Mykolenko sits down with Guy Rubin , Managing Director of Revenue Intelligence at Fullcast and Founder of the software company Ebsta . Guy shares his journey from founding Ebsta to creating innovative revenue intelligence tools that measure the human side of business interactions, helping companies scale and replicate best practices. The conversation explores how engagement metrics, data-driven insights, and relationship intelligence transform sales strategy. Guy explains why focusing on the right interactions at the right time builds trust, improves win rates, and creates a repeatable revenue engine, while avoiding wasted effort on poor-quality leads. Expect to Learn: How relationships drive revenue in complex B2B sales cycles Why measuring engagement is more important than volume alone How to replicate top performer behavior across a sales team The role of AI and data in supporting consistent revenue outcomes How proper qualification and early-stage rigor improve win rates Why continuous curiosity and strategic thinking are critical for sales success Episode Breakdown with Timestamps: [00:00] – Introduction to Guy Rubin and his background founding Ebsta and joining Fullcast [02:22] – Why relationships remain critical in AI-driven sales environments [03:51] – How AI-driven volume generation can reduce sales efficiency and create poor-quality opportunities [05:49] – Measuring engagement through CRM, email, and stakeholder interactions [08:33] – Building trust by having the right conversations and walking away from poor-fit deals [11:34] – The importance of qualification, ICP focus, and creating trusted advisor relationships [16:56] – How Ebsta evolved from solving CRM data issues into revenue intelligence [20:01] – Measuring meaningful engagement beyond activity volume [21:43] – Replicating top performer behaviours to improve pipeline efficiency and win rates [26:17] – Attribution, sales velocity, and why relationship-driven channels outperform cold outreach [38:04] – Building C-suite relationships through Revenue Insights as a Service [41:42] – Maintaining customer relationships beyond the initial sale [45:29] – Closing reflections on trust, curiosity, and data-driven sales leadership "Disclosure: Portions of this episode (such as the introduction or promotional segments) use AI-generated voice narration produced under human editorial review." Connect with the Guest, Guy Rubin: LinkedIn: https://www.linkedin.com/in/rubinguy/ Company’s LinkedIn: https://www.linkedin.com/company/fullcast-ai/ Company’s Website: https://www.fullcast.com/ Benchmarks Report 2026 by Fullcast: https://www.fullcast.com/ebooks/2026-benchmarks-report-the-state-of-gtm-in-2026/ Connect with the Host, Noelle Mykolenko: LinkedIn: https://www.linkedin.com/in/noellemykolenko/ More From the Trusted Advisor Associates: LinkedIn: https://www.linkedin.com/company/trusted-advisor-associates/ Website: http://www.trustedadvisor.com/

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  Masters in Trust

  The Stock Market Mistakes for New Investors to Stop Chasing Quick Money with Bill Nygren

  Aug 6, 202651 minS0

  <p>In this episode of Masters in Trust: Building What Matters Most, host Noelle Mykolenko sits down with Bill Nygren, Investment Manager at Harris Associates, to explore how long-term relationships, transparency, and shared principles have shaped a successful investment philosophy. Bill shares his journey from studying accounting and securities analysis to building a more than 40-year career at Harris Associates, where he helped launch the Oakmark Funds and grow the firm to approximately $100 billion in assets under management.</p><p>The conversation explores how trust is built through clear communication, aligned incentives, and staying committed to principles even during market...

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  Masters in Trust

  The Trust in Finance for Investors to Build Credibility using Tech Infrastructure with Khushboo Jha

  Aug 5, 202646 minS0

  <p>In this episode of Masters in Trust: Building What Matters Most, host Noelle Mykolenko sits down with Khushboo Jha, Founder and CEO of Ashta.ai, to explore how trust is built, scaled, and transformed in modern financial systems. Khushboo shares how her journey from engineering, consulting, and Amazon to founding her own company led her to solve a core challenge in private investing: access and trust, and how traditional investment networks remain closed, relationship-driven, and difficult to scale.</p><p>The conversation explores how technology, data, compliance, and AI can compress trust-building timelines that once took decades, enabling greater...

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  Masters in Trust

  The Trust in Finance for Investors to Build Credibility using Tech Infrastructure with Khushboo Jha

  Aug 5, 202646 min

  In this episode of Masters in Trust: Building What Matters Most , host Noelle Mykolenko sits down with Khushboo Jha , Founder and CEO of Ashta.ai , to explore how trust is built, scaled, and transformed in modern financial systems. Khushboo shares how her journey from engineering, consulting, and Amazon to founding her own company led her to solve a core challenge in private investing: access and trust, and how traditional investment networks remain closed, relationship-driven, and difficult to scale. The conversation explores how technology, data, compliance, and AI can compress trust-building timelines that once took decades, enabling greater transparency, fairness, and scalability across financial ecosystems. At the same time, Khushboo highlights why human judgment and relationships remain essential, even as automation reshapes how trust is created and evaluated. Expect to Learn: Why traditional investment systems are built on closed networks and relationships How trust can be “compressed” using data, infrastructure, and technology The difference between emotional trust and process-driven trust in finance How compliance and KYC systems enable scalable financial transactions Why AI and automation are changing how investors evaluate credibility How human judgment remains essential even in highly automated systems Episode Breakdown with Timestamps: [00:00] – Introduction to Khushboo Jha and the closed nature of investment networks [02:35] – Personal investment challenge and discovering lack of access in private markets [04:22] – Amazon mindset and how e-commerce inspired trust infrastructure thinking [07:38] – Compressing decades of trust into scalable infrastructure using data and systems [09:39] – Role of KYC, AML, and compliance in building verified financial ecosystems [12:00] – Scaling from 30 investors to 300 using structured trust systems [18:50] – Market downturns, conflicts of interest, and importance of governance [24:03] – Amazon analogy and removing barriers for emerging participants in markets [29:56] – AI, transparency, and how automation is changing trust perception in finance [35:08] – Human judgment vs AI: why transparency and intent matter more than tools [45:54] – Closing reflections on future of trust, AI, and fully customized financial systems Connect with Guest, Khushboo Jha: LinkedIn: https://www.linkedin.com/in/khushboo-jha-wharton/ Company’s LinkedIn: https://www.linkedin.com/company/ashtaai/ Company’s Website: https://ashta.ai/ Connect with the Host, Noelle Mykolenko: LinkedIn: https://www.linkedin.com/in/noellemykolenko/ More From the Trusted Advisor Associates: LinkedIn: https://www.linkedin.com/company/trusted-advisor-associates/ Website: http://www.trustedadvisor.com/ "Disclosure: Portions of this episode (such as the introduction or promotional segments) use AI-generated voice narration produced under human editorial review."

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  Masters in Trust

  The Stock Market Mistakes for New Investors to Stop Chasing Quick Money with Bill Nygren

  Jul 29, 202651 min

  In this episode of Masters in Trust: Building What Matters Most , host Noelle Mykolenko sits down with Bill Nygren , Investment Manager at Harris Associates , to explore how long-term relationships, transparency, and shared principles have shaped a successful investment philosophy. Bill shares his journey from studying accounting and securities analysis to building a more than 40-year career at Harris Associates, where he helped launch the Oakmark Funds and grow the firm to approximately $100 billion in assets under management. The conversation explores how trust is built through clear communication, aligned incentives, and staying committed to principles even during market uncertainty. Bill explains why attracting the right clients, maintaining a long-term perspective, and prioritizing what is best for investors have been central to Harris Associates’ longevity and success. Expect to Learn: How long-term relationships and transparency create lasting trust with investors Why aligning investment philosophy with client expectations is critical for success How clear communication helps clients navigate market volatility and uncertainty Why staying true to principles matters more than chasing short-term performance How shared incentives build stronger relationships between investors and fund managers What businesses can learn from Harris Associates’ approach to trust and customer relationships Episode Breakdown with Timestamps: [00:00] – Introduction to Bill Nygren’s background and journey into investment management [01:05] – Building a 40-year career at Harris Associates and the power of compounding relationships [04:06] – Creating a brand around value investing and defining what Oakmark stands for [05:32] – Building trust through communication, education, and shared long-term perspectives [07:28] – Aligning incentives by investing alongside clients and sharing the same outcomes [10:13] – Attracting the right clients and managing relationships through market volatility [14:29] – How trust-based communication reduces friction and strengthens client relationships [22:42] – Staying committed to principles during market downturns and investment challenges [31:14] – Helping clients overcome fear of missing out and stay focused on long-term goals [40:28] – The principle of doing what is right for clients and letting the business follow [45:49] – Transparency, uncertainty, and maintaining trust during the AI-driven market shift [49:54] – Closing reflections on building trust through authenticity and long-term relationships Connect with Guest, Bill Nygren: LinkedIn: https://www.linkedin.com/in/bill-nygren-173605208/ Company’s LinkedIn: https://www.linkedin.com/company/harris-associates/ Company’s Website: https://harrisassoc.com/ Connect with the Host, Noelle Mykolenko: LinkedIn: https://www.linkedin.com/in/noellemykolenko/ More From the Trusted Advisor Associates: LinkedIn: https://www.linkedin.com/company/trusted-advisor-associates/ Website: http://www.trustedadvisor.com/

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