Jun 17, 202644 minS2
In this episode, host Ben Norman is joined by brand strategy consultant and author, Ulli Appelbaum. Having worked in the world of brand and advertising for over 30 years, in countries as far and wide as Cameroon...
business
Marketing Room 101
Hosted by Ben Norman · business · EN
About this Podcast:
For every solid theory in marketing, there's somebody saying Gen-Z don't use shops. For every effective ad, there's a Cannes winner. And for every flash of real genius, there's a LinkedIn post from a growth hacking guru. As host, and self-appointed guardian, of Marketing Room 101, Ben Norman welcomes marketers from across the industry into a safe space to vent their frustration and confront their demons, with the chance to eliminate them forever.
Pitch Analysis
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Contact path
Verified email
Booking probability
31%
Guest openness
Selective
80/100
Required Score
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What is Marketing Room 101 about?
For every solid theory in marketing, there's somebody saying Gen-Z don't use shops. For every effective ad, there's a Cannes winner. And for every flash of real genius, there's a LinkedIn post from a growth hacking guru.
Who hosts Marketing Room 101?
Marketing Room 101 is hosted by Ben Norman. The show has published 35 episodes to date.
What has Marketing Room 101 covered recently?
Recent episodes include "Ulli Appelbaum starts with science (not why): Brand Positioning Workbook author on the science of brand association and putting it into practice" (17 June 2026, 44 minutes), "Pete Markey’s secrets of a CMO: former Boots Marketing Chief on AI overhype, Morgan Freeman and the love of brand" (2 June 2026, 44 minutes), and "A wonderful playground with Kate Waters: ITV Strategy and Commercial Head on the magic of TV, imaginative repetition, and banishing ROI as a metric" (6 May 2026, 36 minutes).
How often does Marketing Room 101 publish?
Marketing Room 101 publishes roughly monthly, with episodes averaging 37 minutes across 35 episodes.
How hard is it to get booked on Marketing Room 101?
Booking probability for Marketing Room 101 is 31%, and the host is rated Selective on guests. Marketing Room 101 requires a Pod Score of 80 or higher. Marketing Room 101's contact route on record: verified email.
Who should pitch Marketing Room 101?
The strongest fits for Marketing Room 101 are Marketing, Advertising & PR. Marketing Room 101 has a business audience.
About the host
Ben Norman hosts Marketing Room 101, a business podcast with 35 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Jun 2, 202644 minS2In this episode, host Ben Norman is joined by Pete Markey , Chief Communications & Marketing Officer at Nottingham University, a marketer with a track record for leading many of the UK’s best known brands including...
May 6, 202636 minS2In this episode, host Ben Norman is joined by Kate Waters, Director of Client Strategy & Planning at ITV and a leading voice on the effectiveness of TV advertising. Kate has spent over 20 years at ITV and works with...
Apr 13, 202645 minS2In this episode, host Ben Norman is joined by Tom Roach , VP of Brand Strategy at Jellyfish and one of the biggest names in creative effectiveness. In his 25 years in the industry, Tom has held top positions in...
Mar 22, 202640 minS2In this episode, host Ben Norman is joined by Marketing Architects Chief Marketing Officer, host of The Marketing Architects Podcast , Triathlete, former Junior Olympics competitor, and all-round marketing...
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Feb 27, 202642 minS2In this episode, host Ben Norman is joined by Steve Harrison, the 18x Cannes Lions-winning copywriter, creative director, and author, described by Campaign as ‘the greatest direct marketing creative of his generation’...
Episode #4
Ian Whittaker’s war is overquantification: Industry analyst & adviser on seeing the bigger picture
Feb 2, 202640 minS2In this episode, host Ben Norman is joined by analyst and adviser to the media, technology and creative industries, Ian Whittaker, who, having gained over 20 years’ experience in the world of finance as an Equity...
Dec 9, 202535 minS2In this episode, host Ben Norman is joined by ‘that guy thatbuilt that Tony’s brand’ - Arjen Klinkenberg (or ‘Klink’ as he is known) - who created the first Tony’s Chocolonely wrapper design in just 10 minutes and gave...
Marketing Room 101
An advent surprise: Tony's Chocolonely and the empty door drama
Dec 8, 20251 minS2A special episode of Marketing Room 101, to celebrate the Tony's Chocolonely 8th December advent drama. Click here to find out more about the issues of unfairness and exploitation in the chocolate industry.
Nov 17, 202534 minS2In this episode, host Ben Norman is joined by perhaps the friendliest man in advertising - Nick Eagle - the photographer from Sheffield, Yorkshire, whose relaxed and down-to-earth approach has led him to shoot huge...
Episode #24
Lindsey Clay’s meta analysis: Thinkbox CEO on modern media, the power of TV and her love of jingles
Oct 20, 202537 minS1In this episode, host Ben Norman is joined by Lindsey Clay, CEO of Thinkbox , the UK’s marketing body for commercial TV, and perhaps the industry’s most passionate voice for the power of television advertising. Before...
Sep 29, 202535 minS1In this episode, host Ben Norman is joined by marketing effectiveness and analytics expert Tashan Nichols who works with some of the biggest and most successful brands in the UK as a director at Magic Numbers , on top...
Sep 15, 202538 minS1In this episode, host Ben Norman is joined by author of The Art of Client Service , Robert Solomon, who, over four decades in the marketing industry, has garnered a reputation as world’s leading authority on making...
Aug 25, 202541 minS1In this episode, host Ben Norman is joined by underdog advertising’s perennial trouble-maker, Paul Mellor - co-founder of Mellor & Smith - the ad agency that gets underdogs noticed. For the past 20 years Paul has...
Aug 4, 202539 minS1In this episode, host Ben Norman is joined by Jordan Stachini, who describes herself as an ROI obsessed marketer who loves a Guinness and doesn’t do ‘fluffy’. Jordan is the owner and founder of Co&Co , the agency in...
Jul 21, 202546 minS1In this episode, host Ben Norman is joined by one of the most decorated creative leaders in UK advertising, Mick Mahoney. Mick has led some of the world’s biggest agencies, working with some of the biggest brands from...
Jul 7, 202538 minS1In this episode, host Ben Norman is joined by the godfather of challenger brands and anti-dullness campaigner, Adam Morgan - who, in 1999, after years as a planner in top agencies (including as Planning Director at...
Jun 23, 202535 minS1In this episode, host Ben Norman is joined by Louise Tullin, Marketing Director at 55/Redefined , an organisation dedicated to changing life and work for people over 50 for the better. Louise and Ben tackle the issue...
May 12, 202538 minS1In this episode, host Ben Norman is joined by the fastest man in advertising, Nick Entwistle, who set-up One Minute Briefs in 2012 to encourage a faster, more instinctive approach to creativity. Over a decade later...
Apr 28, 202536 minS1In this episode, host Ben Norman is joined by Dave Harland, probably the funniest person on LinkedIn, and proud writer of copy and creator of personality for brands great and small across the UK for over 20 years...
Recent guests
Recent guests on Marketing Room 101. Study who booked and why before you pitch.
U
Ulli Appelbaum
Founder & CSO, First The Trousers Then The Shoes Inc
P
Pete Markey
Chief Communications & Marketing Officer, University of Nottingham
S
Steve Harrison
political reporter for WFAE-Charlotte’s NPR News Source, Stella Maris Catholic Primary School
I
Ian Whittaker
Managing Director of Liberty Sky Advisors, Liberty Sky Advisors
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