business
Hosted by Pallant · business · EN
Marketing for engineering, manufacturing, defence and IT companies requires a different approach to most other businesses.You’ve likely built your business on the back of strong recommendations and referrals, but now, having tapped into every connection, you’re wondering where to find new clients.The ever-changing world of marketing can feel overwhelming and confusing; you may have already tried to follow some standard marketing advice and found that it didn’t deliver or wasted a lot of your time and money.This podcast shares sector-specific insights from Pallant.Pallant makes your business easier to choose and harder to compete with. With over 20 years of experience and a background in process engineering, we specialise in digital marketing for manufacturing, engineering, defence, IT, and technical companies. We're experts in building websites, SEO and Google Ads. We communicate complex services, proprietary processes, and work under NDA in a way that attracts the right clients an
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Contact path
Public web form
Booking probability
18%
Guest openness
Selective
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Signup to Generate a PitchMarketing for engineering, manufacturing, defence and IT companies requires a different approach to most other businesses. You’ve likely built your business on the back of strong recommendations and referrals, but now, having tapped into every connection, you’re wondering where to find new clients.
Marketing For Engineering and Manufacturing is hosted by Pallant. The show has published 19 episodes to date.
Recent episodes include "Why you struggle to scale your business" (29 January 2026, 11 minutes), "You could be the back door to your largest supplier" (8 December 2025, 11 minutes), and "Is AI Search Killing Your Website Traffic? (Why leads are dropping)" (28 November 2025, 12 minutes).
Marketing For Engineering and Manufacturing publishes roughly weekly, with episodes averaging 7 minutes across 19 episodes.
Booking probability for Marketing For Engineering and Manufacturing is 18%, and the host is rated Selective on guests. Marketing For Engineering and Manufacturing requires a Pod Score of 80 or higher. Marketing For Engineering and Manufacturing's contact route on record: public web form.
The strongest fits for Marketing For Engineering and Manufacturing are Marketing, Advertising & PR. Marketing For Engineering and Manufacturing has a business audience.
Pallant hosts Marketing For Engineering and Manufacturing, a business podcast with 19 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #18
Scaling a business often feels like a daunting leap, especially for founders who feel they need to be everywhere at once. In this video, marketing strategy consultant Simon Batchelar and efficiency expert Paul...
Are you inadvertently the "back door" into your largest client's secure network? In this episode, Simon Batchelar is joined by Paul Everington to discuss the increasing cybersecurity risks facing Small and Medium-sized...
Is your website traffic dropping unexpectedly? You aren't alone. In this video, Simon Batchelar (Pallant Studio) and Paul Everington (Everwell Associates) discuss the rapidly changing world of AI search and its...
Does cybersecurity feel like an impossible, expensive task?. In this video, Simon Batchelar (Pallant Studio) and Paul Everington (Everwell Associates) discuss why many business owners find cyber risk difficult to...
Think your business already works with everyone who matters? In this episode, Simon Batchelar challenges one of the biggest myths in manufacturing and engineering marketing, the belief that “everyone already knows who...
When you want to generate new business, should you invest in a trade show stand or put your budget into Google Ads? Both can work, but they deliver results in very different ways. In this episode, Simon Batchelar...
Episode #12
How to make your business more resilient. In this podcast, Simon Batchelar from Pallant and Paul Everington from Everwell Associates discuss how to make your business more resilient. We explore why resilience is so...
Not all ISO certificates are created equal. An increasing number of certificates aren't what they appear to be. In this video, Simon Batchelar talks to Paul Everington about a common misconception: many companies...
Episode #10
In this video, Simon Batchelar from Pallant Studio is joined by Paul Everington from Everwell Associates to explore a key question faced by growing businesses: When is the right time to bring in outside expertise...
In this video, Simon Batchelar (Pallant Studio) and Paul Everington (Everwell Associates) explore the upcoming changes to ISO 9001 standards and explain what businesses need to do to prepare. We discuss the impact on...
How can business owners add value to their business when preparing for investment or planning an exit? David Atkinson from Panoramic Growth Equity shares his expertise. David and his team invest £2–8 million in...
Putting off marketing until you're quiet is a big mistake. Is it sensible to stop marketing when you're busy? In this video, Simon Bachelar explains why this approach can lead to unpredictable slow periods, irregular...
Episode #6
As social media continues to dominate, it's natural to question the importance of making and maintaining a website in 2025. In this video, Simon Batchelar explains why a professional website remains essential...
How do you stand out among a crowd of similar companies? This episode discusses the importance of standing out in the competitive engineering and manufacturing sector by shifting from technical capabilities to what...
Episode #2
Struggling to market your business while respecting NDA obligations? In this episode, Simon shares actionable strategies for effective marketing without breaching confidentiality. Learn how to shift from project-based...
Are you trying to find the delicate balance of marketing your proprietary process without compromising your intellectual property? This episode discusses actionable steps to highlight the outcomes and benefits of your...
Episode #1
Digital Marketing for Engineering and Manufacturing Companies In this episode, Simon Batchelar explains how engineering and manufacturing companies can use digital marketing to attract new clients without wasting time...
Struggling to identify the most effective digital marketing channels for your engineering or manufacturing business? This episode dives into how to determine the right platforms where your potential clients spend their...
Marketing For Engineering and Manufacturing
What is this podcast about, and who is Pallant?
Recent guests on Marketing For Engineering and Manufacturing. Study who booked and why before you pitch.
psychic healer and experienced dowser, Dr Challoner’s Grammar School
Everwell Associates
Pallant Studio
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