Hosted by James Soto · 🇺🇸 US · EN-US · 45 episodes
Established thought leaders with verified media credentials.
Making marketing the strength of a manufacturing business begins with centering on the industrial customer and ends with profit. Host James Soto, founder, and CEO of the award-winning agency INDUSTRIAL, brings exclusive interviews with icons of manufacturing, industrial marketing, Martech, and media to deliver insights that help you grow your business.
James Soto hosts Industrial Strength Marketing, a business show with 45 episodes published.
📖 The trade show playbook is being rewritten. In this episode, Steve Prahalis , COO of SME, joins James Soto and Virginia Roberson to discuss how trade shows are evolving to meet the needs of diverse, modern audiences.
In this episode, we talk with Ed Youdell, President and CEO of the Fabricators & Manufacturers Association (FMA), about how trade shows, marketing, data strategies, and automation are transforming the metal fabrication i
In this episode of the Industrial Strength Marketing podcast, we’re joined by Greg Jones from SME, a leader in integrating education with industry needs. Greg discusses how trade shows like IMTS are evolving into crucial
In this episode of the Industrial Strength Marketing podcast, we’re joined by Bonnie Gurney and Michelle Edmonson from AMT to discuss the evolving landscape of trade show marketing. As leaders of IMTS, the largest manufa
In this episode of the Industrial Strength Marketing podcast, we sit down with Peter Eelman, Chief Experience Officer at AMT, to explore how the International Manufacturing Technology Show (IMTS) has evolved into a premi
In this episode, Jennifer Stanley and Candace Lun Plotkin from McKinsey & Company share insights on the future of B2B sales and assembling winning teams. Industrial sales are evolving, requiring companies to adapt their
In this podcast episode, John Miller, a visionary in the marketing technology industry, discusses the shift in the B2B marketing landscape. He talks about how the economic environment has changed, with more difficulty an
Ready to take your content engagement to the next level? Tune in to this enlightening conversation with Chris Luecke, the mastermind behind Manufacturing Happy Hour. From hidden leadership insights in manufacturing podca
This episode of the Industrial Strength Marketing podcast focuses on what workforce development does/can look like in our industry! James Soto, our host, is bringing in a guest that fights the good fight, to get new work
On this episode of Industrial Strength Marketing, James Soto invites Shae Eichele from HEH Group to discuss her career as an industrial marketer and her insights on marketing that makes an impact. They talk about the cha
On this episode of Industrial Strength Marketing, James Soto welcomes Jennifer Stanley. Stanley, partner at McKinsey & Company, shares her insights on how to create positive and enduring change in the world, and how to g
On this episode of Industrial Strength Marketing, James Soto interviews Kris Rudeegraap, the founder of Sendoso. Sendoso is the worlds leading sending experience and management platform industrial and B2B marketers trust
On this episode of Industrial Strength Marketing, host James Soto sits down with Parry Malm, CEO and co-founder of Phrasee, to talk about his journey as a marketer and entrepreneur. Malm discusses how he fell into entrep
Meaghan Ziemba , the founder of Mavens of Manufacturing and technical writer, is capturing the attention and telling the stories of women in manufacturing. In this podcast, Meaghan shares her story and encourages others
Manufacturing Day 2022 is here! Join the IMTS+ Creators Lounge crew of rising social media stars as they talk about making positive perceptions of manufacturing a reality. Meet Rising Manufacturing Social Media Stars and
Manufacturers are resolving to get back to IMTS. Scott MacKenzie, host of Industrial Talk, and James Soto are back. Listen in as they connect ahead of joining a leading team of manufacturing influencers at the IMTS+ Crea
Adam Beck, Director of Marketing at CADENAS PARTsolutions, gives a masterclass on the art of getting specified by engineers. Learn why industrial marketers that provide specifying tools will grow their businesses by maki
Manufacturers that center on the customer, leverage data, and introduce the least amount of friction in the industrial buyer’s process will win the business of the future. This episode takes a fast-paced look at future i
Ilya Mirman, chief marketing officer of Desktop Metal, discusses his engineering approach to industrial marketing against the backdrop of the industrial design software and additive manufacturing revolution. Articles and
Engineering.com and ProjectBoard are on the move. Frank Baldesarra, CEO shares his purpose-driven vision to connect engineers and the STEM community with the world. Articles and resources reference in this episode: Visit
Greg Jones
Head Softball Coach · Compass Core Pharmacy
2 appearances on this show
Jon Miller
longtime voice of the San Francisco Giants · Bubblehouse Brewing Company
2 appearances on this show
Chris Luecke
The Manufacturing Happy Hour
1 appearance on this show
Kris Rudeegraap
Co-Founder and Co-CEO · Sendoso
1 appearance on this show
Meaghan Ziemba
Mavens of Manufacturing
1 appearance on this show
Scott Mackenzie
Commercial Director · Horizon Leisure Centres
1 appearance on this show
Adam Beck
software engineer · WNUR Sports
1 appearance on this show
Joel Harrison
Editor-in-Chief at B2B Marketing · B2BMarketing.net
3 appearances on this show
Karla Trotman
President and CEO · Electro Soft
1 appearance on this show
Robert Brown
former global executive and SCORE Houston mentor · Association of the United States Army
1 appearance on this show
Drew McLellan
Agency Management Institute
1 appearance on this show
Frank Baldesarra
Engineering.com
1 appearance on this show
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Industrial Strength Marketing is hosted by James Soto. The show is categorised under business (marketing) and has published 45 episodes.
Industrial Strength Marketing has published 45 episodes.
Industrial Strength Marketing regularly covers business, marketing, management. It sits in the business category, with a marketing focus.
Industrial Strength Marketing is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Industrial Strength Marketing hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Industrial Strength Marketing average 45 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Industrial Strength Marketing's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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