May 12, 202529 minS0
<p>Co-founder of Translated, Isabelle Andrieu, shares the unconventional journey of building one of the world’s top translation companies—from hacking early SEO with the Simpson or celebrities content, to launching an...
business
Market'in
Hosted by Francois Decaux & Aurélie Balaes · business · EN
About this Podcast:
Welcome to Market'in, the podcast that helps you boost your digital marketing strategy with LinkedIn and ... with a bit of a French accent.Our purpose is to initiate discussions around digital marketing, B2B and LinkedIn to help you align your marketing strategy to your business goals and your audience’s needs. We will be joined by special guests, experts, clients to inspire you, inform you and help you innovate.If you want to get the most of LinkedIn for your marketing and communication, you're in the right place!Hosted by Ausha. See ausha.co/privacy-policy for more information.
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Contact path
Verified email
Booking probability
20%
Guest openness
Selective
80/100
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What is Market'in about?
Welcome to Market'in, the podcast that helps you boost your digital marketing strategy with LinkedIn and... with a bit of a French accent. Our purpose is to initiate discussions around digital marketing, B2B and LinkedIn to help you align your marketing strategy to your business goals and your audience’s needs.
Who hosts Market'in?
Market'in is hosted by Francois Decaux & Aurélie Balaes. The show has published 17 episodes to date.
What has Market'in covered recently?
Recent episodes include "#17 How to think bold to build brand in a highly competitive environment, with Isabelle Andrieu, co-founder @ Translated" (12 May 2025, 29 minutes), "#16 How to communicate about AI and integrate it in your brand, with Meigge Sauvaget, Brand Global team lead @ CEGID" (19 March 2025, 18 minutes), and "#15 How to best leverage and measure LinkedIn for full funnel strategies, with Joshua Stout, Director of Advertising @ Influent Social" (27 November 2024, 50 minutes).
How often does Market'in publish?
Market'in publishes roughly every few months, with episodes averaging 21 minutes across 17 episodes.
How hard is it to get booked on Market'in?
Booking probability for Market'in is 20%, and the host is rated Selective on guests. Market'in requires a Pod Score of 80 or higher. Market'in's contact route on record: verified email.
Who should pitch Market'in?
The strongest fits for Market'in are Marketing, Advertising & PR and Business & Management Consulting. Market'in has a business audience.
About the host
Francois Decaux & Aurélie Balaes hosts Market'in, a business podcast with 17 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Mar 19, 202518 minS0
<p>AI is top of mind for everyone right now, and this is especially true for tech companies who are adding AI features in their products. At CEGID, this is a major topic as AI is added to all their products to deliver...
- Nov 27, 202450 minS0
<p>It's not every day that you get to record a podcast episode with a LinkedIn Top Voice to talk about LinkedIn marketing strategies! And we were not disappointed by this great discussion with Joshua Stout, Director of...
- Jul 3, 202433 minS0
<p>In this new episode of Market'In, we have decided to discuss the latest report of the B2B Institue, by Derek Yueh, "How B2B Tech Brands Grow" with two LinkedIn Ads experts, who have been working with hundreds of...
- May 6, 202423 minS0
<p>Welcome back in this new episode of Market'In! And we're happy to discuss a topic that is top of mind in many organizations: sales and marketing alignment, with Ekaterina Bovkun, Cloud Marketing Lead at Dassault...
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- Mar 20, 202417 minS0
<p>In this new episode of Market'In, we had the chance to discuss with Cedric from CEGID about the way they have redesigned their website, starting from an audience perspective, and not a product one. In this episode he...
- Jan 28, 202419 minS0
<p>For this new episode of Market'In, we wanted to know what is coming for marketers in 2024. To discuss this, we thought Ioana Erhan, who is leading the French and Italian sales teams for LinkedIn Marketing Solutions...
- Oct 24, 202321 minS0
<p>Welcome to this new episode of Market'In! We are happy to welcome our first guest in this podcast, and what an amazing guest! Al as a strong experience in the tech industry and has worked with many top companies on...
- Sep 10, 202318 minS0
<p>In this new episode of Market'in, and the last one for our summer special (but don't worry, we'll be back very soon with amazing guests and content), we have decided to focus on Thought Leadership. According to a...
Market'in
#8 Why creativity matters in B2B
Aug 27, 202316 minS0<p>Did you know that 71% of B2B ads are expected to generate no sales, because of a lack of creativity? Are you building your B2B ads with those 3 elements: voice over, stock image and logo reveal at the end? Then this...
- Aug 20, 202315 minS0
<p>Do you think, like 80% of marketers*, that live events are critical to your success? Are you part of the 93% of marketing decision makers using them in your strategies? Would you like to use LinkedIn to hold or...
Market'in
#6 How to level up your ABM game?
Aug 13, 202312 minS0<p>We know that ABM is a big topic among marketing teams, and in LinkedIn Campaigns. This ability to target only a list of selected accounts to close them quicker is a really powerful tool!</p> <p>But are you really...
- Aug 6, 202320 minS0
<p>Fo this new episode, we have dicided to focus on a topic that is usually underestimated by marketers, but can have a massive impact on your performances, including on LinkedIn: branding campaigns.</p> <p>Very often...
- Jul 30, 202317 minS0
<p>Welcome to the 4th episode of Market'in! For this episode, our goal is to answer one of the questions that is keeping marketers up at night the most: "How do I measure the success of my LinkedIn campaigns?".</p>...
- Jul 23, 202317 minS0
<p>For this third episode, we will end the basic reminders with objectives and ad formats. It's always a challenging moment when you set up a campaign on LinkedIn. There are those 9 different objectives to choose from...
- Jul 16, 202319 minS0
<p>In this second episod of Market'in, we discuss the most common mistakes that advertisers and marketers do when they set up campaigns on LinkedIn. If you want to make sure to not reproduce them, make sure you listen...
- Jul 5, 202312 minS0
<p>In this first episode in our Summer Serie, we have decided to answer the most common question: why using LinkedIn in your marketing strategy? Key numbers, market trends, first bunch of advices, this is the best way...
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