business
Hosted by Ari Paparo · business · EN
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv Interested in sponsoring the show? Contact Marketecture Media. Marketecture® and AdTechGod® are registered trademarks of Marketecture Media, Inc. all rights reserved.
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Contact path
Verified email
Booking probability
37%
Guest openness
Selective
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Signup to Generate a PitchThe Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies.
Marketecture: Get Smart. Fast. is hosted by Ari Paparo. The show has published 419 episodes to date.
Recent episodes include "Episode 197: Chris Harihar on What Aristotle Can Teach Us About AdTech PR" (30 October 2026, 51 minutes), "Episode 196: Ads in Fortune Cookies? Yes, and A Lot More." (23 October 2026, 43 minutes), and "It’s All in Your Pocket: The Phone Connects the Pieces" (19 October 2026, 16 minutes).
Marketecture: Get Smart. Fast. publishes roughly weekly, with episodes averaging 42 minutes across 419 episodes.
Booking probability for Marketecture: Get Smart. Fast. is 37%, and the host is rated Selective on guests. Marketecture: Get Smart. Fast. requires a Pod Score of 80 or higher. Marketecture: Get Smart. Fast.'s contact route on record: verified email.
The strongest fits for Marketecture: Get Smart. Fast. are Marketing, Advertising & PR. Marketecture: Get Smart. Fast. has a business audience.
Ari Paparo hosts Marketecture: Get Smart. Fast., a business podcast with 419 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #197
What makes great PR in ad tech, and how is AI reshaping the advertising industry? Ari Paparo and Eric Franchi welcome Chris Harihar, EVP at Mod Op, to discuss the future of ad tech PR, effective storytelling, and the...
Episode #196
Ari Paparo and Eric Franchi sit down with Carlo Palomino, President of OpenFortune, to explore how the company transformed fortune cookies into a powerful advertising channel. Carlo shares how OpenFortune built its...
Marketecture: Get Smart. Fast.
Recorded at Marketecture Live Chicago, Will Hoyt of Blis, part of T-Mobile Advertising Solutions, sits down with Danielle Mathews, Senior Director of Integrated Marketing at Pura, to explore how mobile data, first-party...
Episode #196
Ari Paparo and Eric Franchi welcome Scott Messer, founder of Messer Media and co-founder of AdTech Therapy, to discuss the challenges facing digital publishers as AI reshapes advertising and the open web. They explore...
Marketecture: Get Smart. Fast.
Live from Amazon unBoxed in San Francisco, Marketecture host Ari Paparo sits down with Claire Magruder, Director of GO Studio, Global Overview, and Santosh Gunaseelan, Director, Amazon Ads, Creative Intelligence &...
Episode #193
Adam Epstein, CEO of Gigi, joins Ari Paparo and Eric Franchi to explore the rise of agentic commerce and what AI agents like Meta’s Muse could mean for shopping, advertising, and consumer behavior. They discuss Amazon’s...
Marketecture: Get Smart. Fast.
Ari Paparo sits down with Ryan Walker, Senior Director of Commerce at PMG, at Amazon unBoxed to explore how PMG helped IQBAR expand its full-funnel marketing strategy. Ryan explains how Amazon Marketing Cloud, audience...
Episode #193
Ari Paparo and Eric Franchi recap Marketecture Live Chicago before sharing a live conversation with Steven Galanis, Co-Founder & CEO of Cameo, and Johnny Hilbrant, Creator of PE Guy. They explore how Cameo is expanding...
Episode #192
Corey Ferengul, Managing Partner at Aperiam, joins Ari Paparo and Eric Franchi to explore the rise of Unified Media Platforms (UMPs), a new category of AI-powered tools designed to manage media buying, optimization...
Episode #190
Life360 CMO Mike Zeman joins Ari Paparo and Eric Franchi to unpack what CMOs really want from advertising partners, why relationships and business outcomes matter more than buzzwords, and how Life360 balances brand...
Episode #189
Ari Paparo and Eric Franchi sit down with Jeremy Hobson, host of The Middle with Jeremy Hobson, to explore the shift from traditional radio to digital podcasting, audience growth, monetization, and the changing media...
Marketecture: Get Smart. Fast.
Ari Paparo sits down with Nick Troiano, CEO of Cadent, to discuss how Cadent is evolving from its linear TV roots into a unified advertising platform spanning CTV, digital, YouTube, and more. They explore audience-first...
Episode #189
Rich Greenfield, Co-Founder of LightShed Partners, joins Ari Paparo and Paul Knegten, CMO of Large, to break down the biggest shifts across media and ad tech, from Meta’s social media settlement and AppLovin’s next move...
Episode #187
Ari Paparo and guest co-host Paul Knegten sit down with Jack Raines, author of Young Money, to discuss how viral LinkedIn posts, humor, and attention-driven marketing helped him build a 61,000-subscriber newsletter...
Episode #188
Ari Paparo and Eric Franchi sit down with Matthew Drengler, Head of Partnerships at Podscribe, to unpack the messy reality of podcast measurement. They explore attribution, incrementality, the shift from audio to video...
Episode #185
Ari Paparo and Eric Franchi are joined by Nikhil Lai, Principal Analyst at Forrester, to discuss the evolution of performance marketing, Answer Engine Optimization (AEO), connected TV, incrementality, AI-powered...
Marketecture: Get Smart. Fast.
Ben Edelman, independent consultant and longtime ad fraud investigator, joins Ari Paparo and Eric Franchi to discuss the FIA affiliate controversy, the evolution of ad fraud, AppLovin's install practices, and what...
Episode #186
Ari Paparo and Eric Franchi welcome Olivia Kory, Chief Marketing Strategy Officer at Haus, to unpack one of advertising's biggest questions: do ads actually work? Olivia explains the critical difference between...
Episode #182
AppsFlyer President and General Manager Brian Quinn joins Ari Paparo and Eric Franchi to discuss the company’s $1 billion funding round backed by Google, Meta, Unity, and Moloco. They explore independent measurement...
Marketecture: Get Smart. Fast.
What happens when AI agents become media buyers and shopping assistants? Ari Paparo sits down with Abhay Singhal, Co-Founder and CEO of InMobi Advertising, to discuss the future of agentic advertising, AI-powered...
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