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Hosted by Itir Eraslan · 🇺🇸 US · EN · 65 episodes
Established thought leaders with verified media credentials.
Welcome to my channel. The Marketing Meeting is where I explore the questions behind brands, marketing, and growth with founders, brand leaders, and marketing experts.I started this podcast in 2021 because I had questions.For 18 years at Nike, I was inside a global brand and had access to many of those answers. But after leaving and building my own brand consulting business, I found myself asking a whole new set of questions.How do founders build brands that matter? What drives growth? How is technology changing marketing? And what can we learn from people navigating these challenges every day?This podcast is my way of learning, staying curious, and sharing those conversations with anyone trying to make sense of a fast-changing world.Thanks for following.
Itir Eraslan hosts The Marketing Meeting with Itir Eraslan, a business show with 65 episodes published.
Marketing teams have more data, platforms and execution tools than ever. But deciding what to run next is still often managed through spreadsheets, disconnected systems and individual experience. In this episode, we expl
Welcome to my channel. The Marketing Meeting is where I explore the questions behind brands, marketing, and growth with founders, brand leaders, and marketing experts. I started this podcast in 2021 because I had questio
If AI makes knowledge abundant, what becomes scarce? In this episode, we explore Chris Walker's idea that we are leaving the Information Era and entering what he calls The Frequency Era. Chris argues that as AI makes inf
What is really happening with the new consumer in 2026, beyond headlines and survey data? In this episode, we look at consumer behavior, spending habits, and emerging brand trends with Dan Frommer, founder of The New Con
How is the global sports industry evolving after the extraordinary growth of the pandemic years? In this episode, we look at the sportswear market through the lens of long-time retail analyst Matt Powell. We discuss how
How do brands actually grow beyond performance marketing and short-term tactics? In this episode, we talk about brand-led growth in practice: the difference between marketing and branding, what "Capital-B Brand" really m
It's 2026, and Clay Ostrom joins the show to kick things off with a great conversation about the importance of brand positioning in an age of copycats and technological parity. If you want to stand out this year and beyo
In this special episode on brand building, Itir sits down with Talia Tutak, founder and head baker of Sixteen Mill Bakeshop, a beloved Brooklyn bakery that's completely vegan, gluten-free, and refined sugar-free. Talia s
The Marketing Meeting is back! In her return to the podcast after a brief layoff, Itir is joined by Marty Neumeyer, to discuss the core principles of branding. Marty is the branding expert who famously said, "Your brand
In this episode, Itir is joined by Kevin Indig, a growth advisor and SEO expert with a rich history of leading SEO and growth at Shopify. Kevin shares his insights into the evolution of SEO, from the early days of keywor
Nuri Cankaya, the Vice President of Commercial Marketing at Intel and author of AI in Marketing, joins the show to discuss the transformative impacts of AI on various marketing functions, particularly product and partner
Totem cofounder and CEO Carter Fowler shares how he transformed a simple idea—a device that helps find friends at festivals without cell service—into a viral sensation and thriving brand. By focusing on founder-market fi
In this candid conversation, Louis Grenier breaks down his book Stand the F*ck Out and shares his practical four-part marketing framework: insight foraging, unique positioning, distinctive branding, and continuous reach.
Are you a seasoned marketing expert who's interested in becoming a fractional CMO? What does a fractional CMO even do? In this illuminating conversation, Duct Tape Marketing founder John Jantsch makes the concept of frac
Video marketing pro Juma Bannister breaks down what really works when it comes to video content in 2025 landscape. From debunking the myth that "scrappy" videos are always better to sharing practical tips on lighting and
If you want to be a successful consultant, you need to focus on process—on creating "a set of pipes only you can play," as world-renowned consulting expert Alan Weiss puts it. In this episode, Alan shares hard-won insigh
Marketing scientist Carl Driesener joins the show for a mini-masterclass on brand growth based on research insights from the Ehrenberg Bass Institute, where he is an associate professor. He and Itir cover how brand equit
In the final episode of 2024, LinkedIn expert and B2B Growth Co founder Michelle J Raymond shares her thoughts on what shifts to expect on the platform next year, and how brands can prepare. On tap in today's discussion
Brand strategist Massimo Giunco rejoins the podcast to share his rare perspective on the current state and future of marketing. Drawing from his extensive 25-year experience at Nike, Giunco explores critical challenges f
Do you struggle with distraction and multitasking? Do you have trouble setting goals? Do everyone else's lives just seem cooler than yours on social media? In a departure from the usual marketing-related content, Itir we
Matt Powell
Managing Director for North America · ISS (Intelligent Security Systems)
1 appearance on this show
Marty Neumeier
1 appearance on this show
Louis Grenier
Founder of Stand the F*ck Out · Stand the F*ck Out
1 appearance on this show
John Jantsch
Duct Tape Marketing
1 appearance on this show
Alan Weiss
globally renowned consultant, speaker, and author
1 appearance on this show
Michelle J Raymond
founder · B2B Growth Co.
1 appearance on this show
Allan Dib
author of The 1-Page Marketing Plan and Lean Marketing · Lean Marketing
1 appearance on this show
Chris Do
Business Designer, CEO and Chief Strategist of @blind, Founder of The Futur · The Futur
1 appearance on this show
Dan Frommer
The New Consumer
1 appearance on this show
Talia Tutak
Sixteen Mill Bakeshop
1 appearance on this show
Nuri Cankaya
Intel
1 appearance on this show
Carter Fowler
Totem
1 appearance on this show
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The Marketing Meeting with Itir Eraslan is hosted by Itir Eraslan. The show is categorised under business (marketing) and has published 65 episodes.
The Marketing Meeting with Itir Eraslan has published 65 episodes.
The Marketing Meeting with Itir Eraslan regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of The Marketing Meeting with Itir Eraslan average 41 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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