Market Like a Hotshot

Episode 68 is a full‑on Hotshot takeover of the Podcast Stage at Boston Startup Week 2026 — two jam‑packed parts featuring six incredible guests, real‑time insights, and the kind of energy you only get from a live...

Episode 68 is a full‑on Hotshot takeover of the Podcast Stage at Boston Startup Week 2026 — two jam‑packed parts featuring six incredible guests, real‑time insights, and the kind of energy you only get from a live...

Here’s the truth about social media: nobody wakes up hoping to see your sales pitch. They’re looking for something useful, such as an idea, an answer, a solution, a laugh, inspiration, or a reason to believe they can do...

Change isn’t just part of business; it defines it. And in Episode 66, Jeff and James break down how the ability to adapt has shaped every major leap in the last century… and how it continues to shape the Hotshot journey...

Everyone teaches you how to get to “yes.”But the real pros - the Hotshots - know the fastest way to “yes”… is actually through “no.” In Episode 65, Jeff and James flip the entire sales and marketing script and break...

If you want to market like a Hotshot, you need to know your customer - not guess, not assume, not hope. And in Episode 64, Jeff and James sit down with one of the most respected voices in marketing analytics and AI...

This is one episode that you'll feel as much as you hear. Recorded and streamed live from the Sonata Room at Venture Café in Cambridge, Hotshot Unleashed brings together some of the most dynamic voices in marketing...

In Episode 61, Jeff and James sit down with one of New England’s most respected, most decorated, and most relentlessly creative marketers: Bob Cargill , an award‑winning content creator, adjunct professor, social media...

Most businesses use only a tiny fraction of their website’s potential, the same way the movie Limitless suggests we only use a fraction of our brains. In Episode 60, Jeff and James show you how to unlock the other 90%...

If you’re new to Agentic AI, this is the episode to start with. And if you’ve been hearing the buzz but still aren’t sure what it actually means for marketers… Jeff and James break it down Hotshot‑style. Agentic AI...

Fresh off an incredible live recording at Venture Café Cambridge and a standout interview with actress and Miss Massachusetts contestant Carrie Mays, Jeff and James are back in the studio to tackle one of the most...

What does it really take to build a brand that stands out - not just online, but in the real world? In Episode 57, Jeff and James sit down with Carrie Mays , actress, Miss Massachusetts contestant, and rising star who...

The 2026 World Cup is here! And while big brands are spending millions to get in the game, small businesses and creators have a secret advantage: guerrilla marketing done the Hotshot way. In Episode 56, Jeff and James...

Episode 55 wasn’t just another Hotshot event - It was a full‑blown adventure . Recorded live at the 2026 Opening Day of the Framingham Farmers Market - the largest farmers market in Massachusetts - this was our first...

Storytelling isn’t a “nice‑to‑have” in business. It’s the skill that separates the forgettable from the unforgettable. In Episode 54, we brought in one of the best in the game to prove it. Meet Chuck Goldstone...