Market Like a Fintech

<p>Araminta and Nikolay Sabev, FinTech growth strategist and ex-CMO of Paynetics, discuss the importance of in-person events in today’s tech-driven world.. Nikolay shares strategies for selecting the right events...

<p>Araminta interviews Scott Henderson, Senior Digital Marketing Manager at Galileo, and Rosa McGoldrick, Head of Public Relations and Marketing Content at Galileo. They discuss the unique challenges of B2B FinTech...

<p>The episode starts with a discussion on Joana Rocha’s unique experiences living in China and how they shaped her adaptability and perspective in marketing. It transitions into the challenges of marketing attribution...

<p>In this episode, Araminta interviews Dawn Crew, CMO at Trulioo, about marketing and content creation in the compliance and regulatory sector. They explore Trulioo's content strategy, emphasising the need for...

<p>In this episode, Araminta interviews Jeremiah Glodoveza, SVP Head of Marketing at Nium, on enhancing B2B marketing by leveraging techniques from the entertainment industry. They discuss focusing on core pain points...

<p>The new episode of Market Like a Fintech explores content marketing for regulatory technology (RegTech). It discusses why compliance professionals are avid content consumers and how creating high-quality content can...

<p>After a 3 year hiatus, the Market Like a Fintech podcast is back!</p><p>In this episode of the Market Like a Fintech Podcast, Araminta explores the dynamic world of FinTech marketing after a three-year hiatus. The...

<p>We talk a lot about community on this podcast, as well as in the Slack group.</p><p><br></p><p>Having a community for your product is incredibly useful: it creates brand evangelists, helps with customer acquisition...

<p>You’ll often hear in the marketing and startup world “targeting everyone is like targeting no one”. </p><p><br></p><p>That’s because targeting everyone doesn’t work. No one identifies with your product and when...

<p>As marketers, we often fall trap to only taking care of acquisition. </p><p><br></p><p>So much so, that we forget that there is often a much cheaper and easier way to acquire customers, such as mining your own...

<p>In Eric’s words, a great fintech brand is human and makes meaningful connections with consumers.</p><p><br></p><p>That means, it is purpose-led, story-oriented and customer centric. </p><p><br></p><p>Ideally, you...

<p>Building in public takes guts. Being truly transparent takes guts.</p><p><br></p><p>That’s because it’s easy to be transparent when everything is going well. But what happens when things don’t go so well? Like when...

<p>Crypto can be a tricky market to build a product in.</p><p><br></p><p>It’s still quite niche, which means a big part of your marketing is helping it go mainstream. It’s also not so obvious just yet what the pain...

<p>Managing the brand of a B2B fintech isn’t always straightforward.</p><p><br></p><p>As a brand, you want to have enough personality that the other fintechs you’re targeting want to work with you. But you also have to...

<p>If you’re in marketing, you’ve probably heard it before: video is an essential part of the marketing mix.</p><p><br></p><p>Video has proven to help increase conversions and build your brand awareness, and is a...