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Hosted by Unknown Host · 🇺🇸 US · EN · 10 episodes
Established thought leaders with verified media credentials.
The Fintech Marketing Lab is a podcast where Araminta Robertson, Managing Director at Mint Studios, explores, experiments, and breaks down how fintech marketing actually works in practice.
Unknown Host hosts The Fintech Marketing Lab, a business show with 10 episodes published.
Araminta speaks with Megan Bowen, CEO of Refine Labs, about frameworks that help marketing teams gain leadership buy-in and reallocate budget toward activities that drive qualified pipeline and revenue. Megan explains Re
In this episode, Araminta speaks with Brian McCarty, a fintech product and marketing leader now at Lead Bank. They discuss keeping companies aligned on what their product does and expanding product marketing’s role beyon
In this episode, Araminta interviews Zach Dioneda, VP of Brand Marketing at Public, discusses how the multi-asset investing platform deliberately rebranded to look more mature, shifting its competitive set from neo-broke
Public.com's Strategy For Moving Upmarket Without Losing Younger Investors| Zach Dioneda - VP Brand Marketing, Public.com In this episode, Araminta interviews Zach Dioneda, VP of Brand Marketing at Public, discusses how
In this episode, Araminta interviews Rachel Verrill, about designing conference booths and successful events. Rachel shares common booth mistakes and some unusual tactics. She explains her process for vetting vendors, wh
Araminta interviews Paul Staite and James Hayward at Primer, a unified infrastructure platform for global payments and commerce. They explain why traditional SaaS marketing playbooks often fail in payments due to long sa
Tom Rudnai from Demand Genius and Araminta discuss why content is often not viewed as a revenue driver due to attribution challenges, despite its broad impact across the funnel, the rising pressure to make content measur
Cristina Ciaravalli talks about why sales and marketing often misalign in FinTech and how to build revenue teams that close. Cristina explains what makes FinTech sales uniquely complex—regulation, tri-party deal dynamics
Kate Young talks about building an event strategy that ties back to company goals and revenue. She shares how her background in neuroscience, music, and museum events shapes her focus on perception, curation, and memorab
Michael Treacy shares how OpenPayd’s marketing function evolved as the company scaled from an unknown FinTech startup to a global payments platform with 1,200+ clients and long enterprise sales cycles. We discuss the shi
What CEOs Actually Want From Their Marketing Leaders | Patrick Huynh, CEO, Fiska In this episode, Arminta sits down with Patrick Huynh, CEO of integrated payments company Fiska, to unpack how a CEO views marketing. They
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To pitch The Fintech Marketing Lab, visit https://www.mintcopywritingstudios.com/ for contact information, then craft a tight one-paragraph hook that ties your expertise to a gap in their recent business coverage.
The Fintech Marketing Lab is hosted by Unknown Host. The show is categorised under Business (marketing) and has published 10 episodes.
The Fintech Marketing Lab has published 10 episodes.
The Fintech Marketing Lab regularly covers Business, Management, Marketing. It sits in the Business category, with a marketing focus.
The Fintech Marketing Lab is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Fintech Marketing Lab hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Fintech Marketing Lab average 43 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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