Welcome to Making an IMPACT: Communications insights, hosted by IMPACT CEO, Nicole Webb – your PR and communications podcast.In this series, The IMPACT Agency team explores the emerging, evolving and eclectic in the world of PR, communications and marketing. Each episode will consciously-disrupt current thinking, unpacking and debriefing on current issues, trends and opportunities to challenge the status quo.
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Contact path
Verified email
Booking probability
21%
Guest openness
Selective
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Signup to Generate a PitchWelcome to Making an IMPACT: Communications insights, hosted by IMPACT CEO, Nicole Webb, your PR and communications podcast. In this series, The IMPACT Agency team explores the emerging, evolving and eclectic in the world of PR, communications and marketing. Each episode will consciously-disrupt current thinking, unpacking and debriefing on current issues, trends and opportunities to challenge the status quo.
Recent episodes include "2024 Year in Review" (4 December 2024, 27 minutes), "What’s playing out in the comms landscape" (15 April 2024, 19 minutes), and "How agencies support brand marketing" (29 November 2023, 18 minutes).
Making an IMPACT publishes roughly monthly, with episodes averaging 24 minutes across 32 episodes.
Booking probability for Making an IMPACT is 21%, and the host is rated Selective on guests. Making an IMPACT requires a Pod Score of 80 or higher. Making an IMPACT's contact route on record: verified email.
The strongest fits for Making an IMPACT are Marketing, Advertising & PR. Making an IMPACT has a business audience.
Making an IMPACT is a business podcast with 32 episodes published.
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Making an IMPACT
<p>We all thought life would go return to normal post-pandemic, but it would appear ‘constant change’ is the new normal. </p> <p>With just weeks until we close the door on 2024, IMPACT CEO, Nicole Webb, sits down with...
Making an IMPACT
<p>The team dives into current PR trends and watchouts; influencers to crisis management, to AI, to earned media. </p>
Making an IMPACT
<p>In the final episode of the e-commerce mini-series, our CEO Nicole Webb speaks to IMPACT's Group Account Director Katie Eastment to explore brand building from a communications agency perspective. </p> <p><br></p>...
Making an IMPACT
<p>Modibodi’s Global Chief Marketing Officer shares the brand’s online success story.</p> <p>Liana Lorenzato has worked with Modibodi for almost eight years as the Global Chief Marketing Officer. Overseeing brand...
Making an IMPACT
<p>Is your brand struggling with customer ‘cart abandonment’? </p> <p>In the first episode of this new three-part series, CEO Nicole Webb speaks to IMPACT’s behavioural insights consultant Kris White about the five...
Making an IMPACT
<p>Discover what it takes to influence the influencer.</p> <p>Taking a leap is never easy, least of all with four children (now five) in tow.</p> <p>Leaving a life in London behind, author and educator, Courtney Adamo...
Making an IMPACT
<p>Influencer manager, Lee Sutherland, shares her views on sponsored content, gifting, the power of ‘no’, and what makes a great influencer/brand collaboration. </p> <p>Cutting her teeth in the entertainment industry...
Making an IMPACT
<p>From post saturation, gifting and channel selection, our CEO and Group Account Director unpack what influencers, and their managers, really want when working with brands. </p> <p>In this first episode of the...
Making an IMPACT
<p>IMPACT’s CEO, Nicole Webb, closes out the ‘Influencer’ mini-series talking to Account Director, Trish McGee, and Senior Account Manager, Ebony Stanmore, about what makes a great influencer.</p> <p>Navigating the...
<p>IMPACT’s CEO, Nicole Webb, continues her conversation with Associate Director, Katie Eastment, in the second of a three part podcast series on influencers. </p> <p>Gone are the days where we partner solely with those...
Making an IMPACT
<p>Learn what to do – and what not to do – when creating your influencer marketing strategy. L</p> <p>The first in a three-part series, our latest episode discusses the role of regulation on influencer marketing, and...
Making an IMPACT
<p>In our first episode of the year, Nicole and Frances discuss the watch-outs for PR, marketing and communications professionals. From the race to establish sustainability policies to ‘hard’ and ‘soft’ messengers, our...
Making an IMPACT
<p>In our final #IMPACTInsights podcast for the year, the IMPACT team discuss key learnings from the PR and communications industry in 2022 – and what we’ll all be doing differently in 2023.</p> <p>In this bumper...
Making an IMPACT
<p>In our final #IMPACTInsights podcast for the year, the IMPACT team discuss key learnings from the PR and communications industry in 2022 - and what we’ll all be doing differently in 2023.</p> <p>In this bumper...
Making an IMPACT
<p>In this edition of the #IMPACTInsights podcast, Nicole and Frances discuss the technological, legal and environmental issues facing businesses in Australia, and around the world, right now.</p> <p>Continuing on from...
Making an IMPACT
<p>In this edition of the #IMPACTInsights podcast, Nicole and Frances look at the key issues and trends we are seeing in 2022 compared with 2020.</p> <p>At IMPACT we often use the PESTLE model to get an overall feel for...
Making an IMPACT
<p>As we kicked off 2022, a few of us were slightly on edge. The 'fresh start' that we all expect at the beginning of a new year has all but disappeared. In 2020 we didn't expect COVID. In 2021 we expected it to be...
Making an IMPACT
Australia is opening up again after the COVID-19 pandemic! Join Nicole and Fry as they discuss the challenges and opportunities for businesses and consumers in a post-lockdown world and why empathy is more important...
Making an IMPACT
<p>IMPACT’s dynamic duo are at it again, this time shooting the breeze about the Australian Government’s approach to encouraging its citizens to get vaccinated.</p> <p>Show notes: Since recording this podcast, Qantas...
Making an IMPACT
A totally unprepared Nicole joins Frances to talk about the world of marcomms and eyeballs. A digital and social led trend they've witnessed over recent years is the strong shift towards lead generation and sales...
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