What happens when Millennials and Gen Z start burning down the old playbook and actually build something better? Hosted by award-winning brand strategist and author Mike Fair, Make The Way dives deep into the codes MillZ are rewriting across culture: from work and wellness to fashion, fandoms, faith, and more. Each episode unpacks what’s shifting (and why it matters) through a lens of lived experience, cultural strategy, and sharp storytelling. Expect real talk, smart takes, and a blueprint for the future you actually want to live. 📍 Tap in weekly to decode the culture and Make the Way forward.
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Signup to Generate a PitchWhat happens when Millennials and Gen Z start burning down the old playbook and actually build something better? Hosted by award-winning brand strategist and author Mike Fair, Make The Way dives deep into the codes MillZ are rewriting across culture: from work and wellness to fashion, fandoms, faith, and more.
Recent episodes include "Trust Your Gut: How to Build Intuition You Can Actually Trust | Make The Way" (22 September 2026, 27 minutes), "You’re Not Stuck. You’re Numb. Here’s How to Break Free. | Make The Way" (15 September 2026, 29 minutes), and "We’ve Got Martha’s Vineyard All Wrong, Here’s What’s Missing (Culture Radar) | Make The Way" (19 August 2026, 24 minutes).
Make The Way: Culture Decoded publishes roughly weekly, with episodes averaging 16 minutes across 21 episodes.
Booking probability for Make The Way: Culture Decoded is 30%, and the host is rated Selective on guests. Make The Way: Culture Decoded requires a Pod Score of 80 or higher. Make The Way: Culture Decoded's contact route on record: verified email.
Make The Way: Culture Decoded is a society show with 21 episodes published.
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Episode #21
Do you trust your gut? And no, I'm not talking about your stomach. I'm talking about your intuition. We hear "trust your gut" all the time. But what actually makes your instincts worth trusting? In this episode of Make...
Episode #20
Feeling stuck in life? What if you’ve been on autopilot for so long that you’ve lost touch with what excites you? Let’s talk about how to get unstuck and reconnect with possibility. In this episode of Make The Way, Mike...
Episode #19
Is Martha’s Vineyard really elitist—or have we reduced a multi-layered Black cultural space to its most expensive image? After visiting for the first time, I think we’ve been having the wrong conversation about Martha’s...
Episode #18
Are you actually stuck... or are you standing in your own way? In this episode of Make The Way , I share what I learned after teaching my recent OGSM strategy workshop—and how fear, overthinking, perfectionism, and...
Episode #17
Black Music Month deserves more than one month on the calendar. In this episode of Culture Radar , we're talking about why Black music isn't just entertainment—it's one of the most influential cultural forces in...
Episode #14
What if the life you want begins with the words you choose today? In this episode of Make The Way, Mike Fair explores the surprising power of writing down your vision, speaking affirmations over your life, and rewriting...
Episode #15
<p>We've been sold a lie.</p><p>Work harder.<br />Stay busy.<br />Keep grinding.<br />Sleep later.</p><p>For years, hustle culture convinced us that exhaustion was a badge of honor and that productivity was the ultimate...
Episode #14
<p>You can’t build a great brand without a real strategy.<br />In this video, I break down the OGSM framework, the exact system I use to turn business goals into execution.</p><p></p><p>Download and USE my OGSM...
Episode #13
<p>You’re not just burned out from work… you forgot how to have fun.<br />In this episode of Make The Way, we break down the real reason burnout is happening—and how to fix it.</p><p>You’re not just burned out from...
Episode #12
<p>If you’re at the table… eat.<br />In this episode of Make The Way, I break down the 5 R’s that help you overcome imposter syndrome and show up with confidence in the rooms that matter.</p><p>Imposter syndrome will...
Episode #11
<p>I finally found momentum—and it didn’t come from doing more.<br />It came from changing how I show up every day.<br /><br />This year taught me something real: momentum isn’t about intensity—it’s about alignment and...
Episode #10
<p>Nobody cares about your brand - UNTIL you fix your audience relevance problem! On this episode of Make The Way, I break down the 3 codes to building a breakthrough brand that people actually care...
Episode #9
<p>Success isn’t a solo sport.</p><p>In this episode of <b>Make The Way</b>, Mike Fair breaks down what the long-term creative partnership between <b>Michael B. Jordan and Ryan Coogler</b> teaches us about the new...
Episode #8
<p>Inspiration doesn’t happen in isolation. </p><p></p><p>The truth is that the most inspired people are often surrounded by community, collaboration, and shared energy.</p><p>In this episode of Make The Way, Mike Fair...
Episode #7
<p>Welcome to Make The Way.<br />I’m Mike Fair — an award-winning brand strategist decoding culture, Millennials, and Gen Z in real time.<br /><br />I’ve spent 20 years helping brands, like Mars Inc., Chevrolet, and...
Episode #5
<p>Grief isn’t something you “get over.”<br />Millennials and Gen Z are navigating loss differently — rewriting the cultural codes around grief, healing, and resilience.</p><p>In this episode of Make The Way...
Episode #5
<p>I'm celebrating Black Creativity! How are you getting inspired this week? What are you reading, watching or listening to? Share in the comments below and let's Make The Way together!</p><p></p><p>Takeaways</p>Black...
Episode #4
<p>Advertising doesn’t just have a diversity problem—it has a strategy problem.<br />In this episode of Make The Way, I break down 3 actionable codes for building the next generation of Black strategists in advertising...
Episode #3
<p>The Super Bowl is more than football: It is about Culture. In this episode of Make The Way, I break down what the Super Bowl 2026 ads and halftime show reveal about Millennial and Gen Z culture, from brand purpose...
Episode #2
<p>Millennials & Gen Z are redefining concerts as essential spaces for connection, belonging, and shared experience.<br /><br />In this episode of Make The Way, cultural strategist Mike Fair explores why concerts matter...
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