
Why do good decisions so often lead to mediocre products? Cutting costs, improving efficiency, and optimizing margins may all make perfect sense individually – yet together, they can strip products of what makes them...


business
Hosted by Felix Kilbertus, Wolfgang Philipp · business · EN
Conversations on the strategic questions shaping automotive design, brand relevance, and the future of mobility.Hosted by Felix Kilbertus and Wolfgang Philipp.
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Contact path
Verified email
Booking probability
29%
Guest openness
Selective
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Signup to Generate a PitchConversations on the strategic questions shaping automotive design, brand relevance, and the future of mobility. Hosted by Felix Kilbertus and Wolfgang Philipp.
Make It Pretty Please is hosted by Felix Kilbertus, Wolfgang Philipp. The show has published 13 episodes to date.
Recent episodes include "Why Are Mediocre Products the Result of Good Decisions?" (18 October 2026, 64 minutes), "Should Customer Clinics Guide Design Decisions?" (4 October 2026, 57 minutes), and "When Is a Vehicle Successful?" (20 September 2026, 60 minutes).
Make It Pretty Please publishes roughly every two weeks, with episodes averaging 57 minutes across 13 episodes.
Booking probability for Make It Pretty Please is 29%, and the host is rated Selective on guests. Make It Pretty Please requires a Pod Score of 80 or higher. Make It Pretty Please's contact route on record: verified email.
The strongest fits for Make It Pretty Please are Design Services and Car & Truck Manufacturing. Make It Pretty Please has a business audience.
Felix Kilbertus, Wolfgang Philipp hosts Make It Pretty Please, a business podcast with 13 episodes published.
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Why do good decisions so often lead to mediocre products? Cutting costs, improving efficiency, and optimizing margins may all make perfect sense individually – yet together, they can strip products of what makes them...

Can customer clinics really tell us which design is right? Customer feedback can reveal real problems and test clear hypotheses – but when it starts defining direction, it can turn uncertainty into consensus rather than...

Episode #1
What does it really mean for a vehicle to be successful? Sales, profit, brand impact, and cultural influence can tell very different stories – and the way we define success shapes the products we build. Explore the...

When a brand decides to reach a new target customer, are we discovering a real opportunity — or constructing a customer around the product we already want to build? Explore the ideas behind this episode on our website...

The more users a product tries to satisfy, the harder it becomes to create something that truly stands for anyone. Explore the ideas behind this episode on our website...

When the original "why" loses its power, brands often mistake recognition for meaning. Explore the ideas behind this episode on our website:make-it-pretty-please.com/s1e5-what-if-our-why-isnt-convincing-anymore/

<p>When the original "why" loses its power, brands often mistake recognition for meaning.</p><p><br></p><p>Explore the ideas behind this episode on our...

<p>Not every market opportunity is a brand opportunity. As portfolios expand and technologies converge, brands need clear criteria for deciding which products strengthen their identity — and which dilute...

<p>In an industry shaped by convergence, growth no longer comes from adding features alone, but from creating clearer meaning.</p>

<p>A vehicle should not only expand a portfolio — it should reinforce or strategically evolve what the brand stands for.</p>

Episode #1
<p>Many OEMs are optimizing products before fully clarifying what those products are supposed to mean.</p>
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