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Hosted by Emily Rask · 🇺🇸 US · EN-US · 32 episodes
Established thought leaders with verified media credentials.
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Emily Rask hosts Lies We Bought, a business show with 32 episodes published.
I grew up Mormon, which meant coffee was never allowed in my house, so it's a little ironic that this week's coffee myth isn't really about coffee at all, it's about five words Theodore Roosevelt almost certainly never s
Advertising lies, branding history, marketing deception: Lies We Bought is a weekly deep dive into the hidden origins of the slogans and campaigns that shaped what you buy. This week, the chocolate industry. "Melts in yo
"The customer is always right" wasn't a rule, it was consumer deception dressed up as a promise. In this episode, I go back to 1905 and the two department store men who invented the phrase to get you through their doors,
"The customer is always right" wasn't a rule, it was consumer deception dressed up as a promise. In this episode, I go back to 1905 and the two department store men who invented the phrase to get you through their doors,
In the summer of 2009, the federal government paid Americans to destroy nearly 700,000 working cars, and the four-word slogan that sold it did more work than the three billion dollars behind it. Cash for Clunkers promise
In the summer of 2009, the federal government paid Americans to destroy nearly 700,000 working cars, and the four-word slogan that sold it did more work than the three billion dollars behind it. Cash for Clunkers promise
For forty years, Pizza Hut's Book It program gave kids a free personal pan pizza for reading. More than seventy million children went through it. This is the story of what that pizza was actually buying. I trace Book It!
For forty years, Pizza Hut's Book It program gave kids a free personal pan pizza for reading. More than seventy million children went through it. This is the story of what that pizza was actually buying. I trace Book It!
Always a bridesmaid, never a bride. The phrase sounds like it has been around forever, but it traces back to a 1925 Listerine ad built around a fictional woman named Edna and a manufactured condition called halitosis. Th
In 1993, North Carolina wrote four words on a sign and accidentally handed the federal government one of its most effective behavioral control tools in history. "Click It or Ticket" didn't try to convince you seatbelts w
You've had that slogan in your head for thirty years. "Beef. It's What's For Dinner." Someone built it. Someone paid for it. And the story of who, and why, is way stranger than the commercials ever let on. In Episode 17,
People take supplements for energy, immunity, or because someone on TikTok said magnesium changed their life. The U.S. supplement industry is worth billions, yet many products reach store shelves without ever proving the
PFAS, or "forever chemicals," have been hiding in plain sight for 80 years: in nonstick pans, fast food wrappers, stain-resistant furniture, and the turnout gear worn by first responders. Now they're under investigation
For nearly a century, Wheaties convinced America that greatness could start with a bowl of cereal. This week on Lies We Bought, I open the cereal box on how “The Breakfast of Champions” became one of the most successful
P.T. Barnum knew people would pay to see something questionable before they would ignore it completely. This One Minute What breaks down how controversy, curiosity, and the sunk cost fallacy work together to pull you in,
In 1977, a man faced a firing squad in a Utah state prison and said three words. A decade later, an ad man changed one of them and handed them to the entire world. In this episode I trace the full origin of the "Just Do
David Ogilvy famously said, “The consumer is not a moron, she is your wife,” and that belief shaped how modern advertising earns trust and attention. This One Minute What breaks down the halo effect and how brands use su
Somewhere along the way, we decided fat was the problem, and built an entire way of eating around that idea. This episode breaks down how that belief took hold, from early nutrition research to government policy to the f
Your "morning routine" isn't a health choice - it's a series of manufactured solutions. In this episode of One-Minute What, we’re exposing Albert Lasker, the "Father of Modern Advertising" who realized that the easiest w
You didn't want the Large fries. In this episode of Lies We Bought, we unpack the "Bigger is Better" business model. We explore the psychological traps that make "more" feel like the only rational choice, from fast food
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Lies We Bought is hosted by Emily Rask. The show is categorised under business (marketing) and has published 32 episodes.
Lies We Bought has published 32 episodes.
Lies We Bought regularly covers business, marketing, society. It sits in the business category, with a marketing focus.
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Episodes of Lies We Bought average 20 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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