Launch Your Product with Stephen Key

Entrepreneurship is a rollercoaster. Things go wrong. Sales drop. Stress builds. But you don't have to lose your mind in the process. In this video, Stephen Key shares 10 practical strategies he's used over 50 years to...

You don't need a booth at every trade show—and sometimes you shouldn't go at all. Stephen Key breaks down exactly when to attend, how to work the show, and what to avoid. **When to Go to a Trade Show:** → You're selling...

You have a product. You have a patent. Now how do you get a licensing deal? Dominic DeFrank has already done much of the hard work of bringing an idea to life. A longtime camera professional whose credits include...

A good product idea can get even better when you know how to keep improving it. Industrial designers are trained to look beyond the first version of an idea. They study the problem, ask questions, research different...

Stephen Key has spent approximately $500,000 on patents over the course of his career as a product developer. Some became extremely valuable. Others taught him when a patent may not be worth the investment. With more...

Can product licensing do more than earn you royalties? For inventor and entrepreneur Mohamed Ali, it became a way to validate his idea, gain valuable experience, and generate the capital he needed to eventually build a...

You don't need to build a company to get your product on shelves. In this video, Stephen Key breaks down the real truth about bringing a product to market—the steps, costs, and decisions that actually matter. Whether...

Is product licensing really a good way to turn your ideas into products? Or are you better off manufacturing and selling your products yourself? Stephen Key has done both. He's licensed ideas to companies and collected...

What if your first product idea could become an entire product line? Former undercover police officer Frank came up with a simple ladder storage idea after tripping over extension cords in his garage. Instead of...

What do you do when everything that was working suddenly stops? At age 50, Stephen Key watched the royalty income from his successful Spinformation invention drop to zero. With a family to support and an office to keep...

A licensing negotiation doesn’t begin when a company sends you a contract. The work you do before an offer arrives can affect how a company sees your product — and the deal you may ultimately be able to negotiate...

Why does mindset matter so much when you're trying to turn an idea into a successful product? Stephen Key was rejected by more than 100 times before one company finally said yes to licensing his rotating label...

Can you help increase your own royalties? Signing a licensing agreement is a huge accomplishment — but it's just the beginning. While your licensee handles manufacturing, distribution, and sales, there are meaningful...

What do you need to turning your ideas into products repeatedly? It's probably not what you think. Stephen Key started out selling products at street fairs and on street corners. He eventually went on to bring products...

What does it really take to succeed with an idea? It’s not money, a prototype, or a patent. After decades of bringing ideas to market and helping other people do the same, Stephen Key has learned that the people who...