Hosted by Unknown Host · 🇺🇸 us · EN · 40 episodes
Established thought leaders with verified media credentials.
Want to launch your product with confidence and avoid costly mistakes? Product: Knowledge brings you behind-the-scenes conversations with successful entrepreneurs, bestselling authors, and product marketing experts who share their hard-won insights and practical strategies.Each episode dives deep into the real challenges of bringing products to market — from pricing and positioning to building customer loyalty and breaking into new markets. Host Laurier Mandin, founder of Graphos Product and author of "I Need That: Creating and Marketing Products People Are Compelled to Buy", draws on 30+ years of product launch expertise to extract actionable advice you can apply to your business today.Whether you're:An entrepreneur preparing to launch your first productA CMO looking to optimize your go-to-market strategyA product leader expanding into new marketsOr simply fascinated by what makes some products soar while others flopYou'll discover proven frameworks, real-world case studies,
Unknown Host hosts Product: Knowledge, a business show with 40 episodes published.
Episode Summary What does it actually take to sell tons of product … not as a metaphor, but by the truckload? In this episode of Product: Knowledge , Laurier Mandin shares real-world product marketing case studies where
Product manager, entrepreneur, and author Ali Rakhimov joins Laurier Mandin to talk about how better communication can make even the most ambitious products take flight. From building payment kiosks for K–12 schools to l
Why do some buyers eagerly drop thousands on a luxury item, then balk at paying a fraction of that for something useful and well-made? In this solo episode of Product: Knowledge , Laurier Mandin unpacks the Premium Buyer
Building great products is only half the battle—the other half is building them with marketing success baked in from Day One. Too many product teams operate in isolation, creating features customers don't understand or p
The path from direct-to-consumer to retail success is something many product makers dream about, but it's also where countless promising products have gone to die. Bad logistics choices, bloated inventory, and unnecessar
In this special episode, host Laurier Mandin introduces his new book, "I Need That: Creating and Marketing Products People Are Compelled to Buy." Drawing from over 30 years of marketing experience, Laurier shares key ins
It can be infuriating how much time your marketing efforts take—especially when they get zero traction. Wouldn't it be great if you could focus on acing activities you know will generate results? Chris Smith, cofounder o
It's not unusual for product makers to be terrified by the mere notion of product validation work. Often over-invested emotionally and financially in the product, they're afraid of what they might learn. And many don’t h
Nearly all product companies grapple with pricing. What model is the best fit? How do you maximize the market value for a novel product without losing customers when it comes time to pay? Dan Balcauski has spent 15 years
Ever noticed that while most brands battle constantly with competitors for small gains, leaders like Apple, Tesla and Amazon play in an entirely different sphere? Stan Bernard, author of “Brands Don't Win” believes it's
R-RRIP! That was the way we've marketed and sold products for ages, being torn apart. Facebook, Google Ads and other digital ad platforms have been hammered by consumer privacy implementations, making it impossible for m
Selling an innovative product relies on making change. And there can be a lot of resistance to adopting a new product of any size, but especially for B2B products with long sales cycles and complex onboarding processes.
We talk a lot about the high failure rates of consumer products. It’s a tough road, and launching a hit product is a rare event. Michael Sandeen is an innovator who’s exploded those odds—and he’s now done it twice. Thirt
Consumers have had enough of phony product brands. Fabricated figureheads like Betty Crocker and the Marlboro Man ruled the twentieth century, but social media and customer reviews have permanently altered the landscape.
Pricing can make or break any product. Set it too high, and even best-fit customers will take a pass. Too low and you’re devaluing the product, stunting growth and possibly starving it for cash. But how do you craft a pr
As a 3-time startup founder and 5-time entrepreneur, Étienne has worked in the trenches of building tech companies and introducing innovative products. In “Solving Product,” he has created a reference book to help produc
If you’ve been involved in creating and marketing a new product, you know all too well the danger of having your ideas stolen or copied. In fact, it probably keeps you up at night—just as it did for innovators like Steve
Product positioning is essential to sales, and you simply can’t scale without getting it right. Yet most marketers and executives can’t even tell you what positioning means , much less how to do it. April Dunford is on a
What if science could prove that marketers are doing EVERYTHING wrong? Patrick Renvoisé is a brain scientist who has co-authored two books claiming that is exactly the case. At SalesBrain, the consultancy where he is Chi
Taking an innovative product across the commercialization chasm from the Innovators and Early Adopters to the much larger Early Majority is an immense challenge at the best of times. During a crisis—or in the days follow
Paul Jarrett
Managing Director · Sonin
1 appearance on this show
Chris Smith
U.S. Representative for the 4th District of New Jersey · North Carolina Museum of Natural Sciences
1 appearance on this show
Dan Balcauski
Founder & Chief Pricing Officer · Product Tranquility
1 appearance on this show
Justin Foster
co-founder · Root and River
1 appearance on this show
Emily Soccorsy
Root and River
1 appearance on this show
April Dunford
author of Obviously Awesome and her latest, Sales Pitch · Ambient Strategies
1 appearance on this show
Ian Chamandy
Co-founder and Chief Purpose Officer · Blueprint Business Architecture
1 appearance on this show
Jeremy Miller
MCHS Head Boys Wrestling Coach · Sticky Branding
1 appearance on this show
Rob Fitzpatrick
Author
1 appearance on this show
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Product: Knowledge is hosted by Unknown Host. The show is categorised under business (marketing) and has published 40 episodes.
Product: Knowledge has published 40 episodes.
Product: Knowledge regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
Product: Knowledge is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Product: Knowledge hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Product: Knowledge average 28 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Product: Knowledge's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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