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Hosted by Peter Weinberg and Jon Lombardo · 🇺🇸 US · EN · 22 episodes
Established thought leaders with verified media credentials.
What if you could conduct smarter, faster, and more cost-effective consumer research without alarming your budget-conscious finance team? Forget outdated advice about CTR and MQLs—what you need are evidence-backed strategies. For over a decade, we’ve partnered with LinkedIn's experts to uncover key B2B marketing principles. Now, we’re using those insights and cutting-edge research tech to break down what really drives growth. Join Peter Weinberg and Jon Lombardo each week as we explore proven, lab-backed tactics to help marketers thrive in today’s landscape.
Peter Weinberg and Jon Lombardo hosts Lab-Grown Marketing by Evidenza, a business show with 22 episodes published.
Sales and marketing alignment might be the biggest fantasy in B2B. After decades of dashboards, handoff frameworks, attribution models, and “smarketing” workshops, most companies are still running the same internal knife
A 10-table restaurant in Harlem became a $2.7 billion CPG brand by mastering one thing: being easy to want and easy to buy. Rao’s didn’t scale the restaurant—it scaled the desire. Jon and Peter break down how Rao’s built
From Sam Altman to Jeff Bezos to Mark Zuckerberg, the pattern keeps repeating—leaders dismiss advertising right up until they need it to scale. Advertising isn’t a necessary evil. It’s the system that makes modern market
Most ads aren’t ignored because they’re bad. They’re ignored because they assume attention that doesn’t exist. The real problem isn’t a “worst-case scenario” — it’s the default one. In this episode, Jon and Peter break d
AI slop? Not so fast. This week on Lab Grown Marketing, Jon and Peter make the case that AI isn’t cheapening marketing — it’s upgrading it. From voice-first workflows to a sudden boom in “storytelling” jobs, the guys exp
Marketers love data. More dashboards. More cuts. More “just one more slide.” But what if more data doesn’t make you smarter — it just makes you slower?This week on Lab Grown Marketing, Jon and Peter go deep on the signal
Everyone loves the idea that the best product wins. It’s clean, comforting, and almost always wrong. This week on Lab Grown Marketing, Peter and Jon take on the product delusion — the belief that product superiority alon
Marketers keep talking about brand building — meanwhile, half of today’s brands are quietly dying. Jon and Peter are here to stop the funeral. This week on Lab Grown Marketing, the guys break down how to avoid brand deat
This week, Jon and Peter resurrect one of marketing’s most misunderstood — and most financially powerful — ideas: the 60/40 rule. If half of B2B marketers still claim brand “isn’t a priority”… well, the guys have thought
What if everything marketers believe about precision is, well… probably wrong? In this ep, Jon and Peter crack open the illusion of certainty that defines modern marketing — and expose why “the right person, the right me
How can you add a little more movie magic to your marketing mojo? Jon and Peter dive into the theory of blockbuster marketing and explain why movie marketers either go big – or risk getting buried. First up, they break d
It’s the season finale, and Jon and Peter are bringing in the big guns: Professor Mark Ritson, the man who can make or break your marketing ego in a single sentence. Ever wondered how to beat Roger Federer at tennis? It’
What do Weight Watchers, Tropicana, ABRDN, Jaguar, and HBO all have in common? You guessed it — terrible rebrands. In this ep, Jon and Peter are putting risky marketing moves under the microscope to ask the question — ju
Back from Cannes and still reeking of overpriced rosé, Peter and Jon tackle the pain point marketers love to hate but can’t stop obsessing over: measurement. In this episode, they take a flamethrower to the click-through
This week on the pod, Peter and Jon are done talking about the marketing renaissance — so they’re leaping into the new age of marketing maximalism. When it comes to ad targeting, more is more. So why do so many marketers
Creative: everyone's got an opinion, but no one seems to have a framework. Until now. In this episode of Lab Grown Marketing, Jon and Peter pull back the curtain on what makes creative actually effective—not just award-w
If you aren’t standing out, you’re blending into the competition. So, how can you ensure you’re creating distinctive brand assets that stay top-of-mind in buyers everywhere? Jon and Peter break down the data behind what
What do champagne and cloud servers have in common? Absolutely nothing — unless you’re thinking like a marketer. This week, Jon and Peter take a deep dive into category entry points and explain how those magical money mo
The customer is always right… right? Bezos knows they are. And if Jeffrey thinks it, you should probably pay attention. In this week’s episode, the guys explain why the king of Amazon keeps an empty chair in his meeting
With so much rage bait in the world, sometimes you just can’t resist clapping back. This week, consider us sufficiently rage baited because we’re taking on Scott Galloway’s latest remarks and marking him as public enemy
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Lab-Grown Marketing by Evidenza is hosted by Peter Weinberg and Jon Lombardo. The show is categorised under business (marketing) and has published 22 episodes.
Lab-Grown Marketing by Evidenza has published 22 episodes.
Lab-Grown Marketing by Evidenza regularly covers business, marketing. It sits in the business category, with a marketing focus.
Lab-Grown Marketing by Evidenza is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
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Episodes of Lab-Grown Marketing by Evidenza average 36 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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