Hosted by Jakob Löwenbrand · 🇺🇸 US · EN · 163 episodes
Established thought leaders with verified media credentials.
What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Jakob Löwenbrand hosts Tech Marketing Trends, a business show with 163 episodes published.
What if the biggest threat to your pipeline isn’t the competition — but your own strategy? This week's guest on Tech Marketing Trends, Drew Neisser, CEO of CMO Huddles, explains why so many go-to-market strategies are fa
Are you approaching Generative AI the right way? In this week’s episode of Tech Marketing Trends, Dr. Cindy Gordon CEO & Founder at SalesChoice Inc, shares how companies can work smarter with generative AI in sales and m
Are you making the most of outbound marketing? In this week’s episode of Tech Marketing Trends, Mark Colgan, B2B Sales Consultant at Yellow O & Claymaker at Clay, shares innovative outbound marketing strategies and how t
Is your business missing out by keeping marketing and customer success separate? In this week’s episode of Tech Marketing Trends, we explore why marketing and Customer Success (CS) must work closer than ever to drive gro
Curious about how your business can shape customer perception to drive success? In this week’s episode of Tech Marketing Trends, we explore this topic with our guest, Shira Abel—a keynote speaker, CEO of Hunter & Bard, a
How can B2B companies break out of the 'Sea of Sameness'? In this week’s episode of Tech Marketing Trends, we explore why many B2B companies struggle to differentiate themselves in an oversaturated market and how they ca
How is AI reshaping the martech landscape in 2025? In this week’s episode of Tech Marketing Trends, we welcome back Scott Brinker, VP of Platform Ecosystem at HubSpot and Editor at ChiefMartec. He shares insights from hi
How can B2B companies effectively align marketing and sales to drive growth and optimize customer journeys? In this week’s episode of Tech Marketing Trends, Steffen Hedebrandt, Co-Founder and CMO of Dream Data, guests. D
What does it take to sell successfully by prioritizing human connection? In this week’s episode of Tech Marketing Trends, Andy Paul, a renowned sales expert and author of Sell Without Selling Out, shares insights from hi
What does it take to sell successfully by putting the buyer first? In this episode of Tech Marketing Trends, Carole Mahoney, a renowned sales mentor and author, dives into her "buyer first" methodology, emphasizing the i
What does it take to create demand and stand out in today’s competitive markets, like HR tech? In this episode of Tech Marketing Trends, Deanna Shimota, CEO of Growth Mode Marketing, explores the key principles of demand
How can businesses adapt qualitative research methods in a post-pandemic world to uncover new opportunities and better understand their customers? David Schneer, a qualitative research expert, CEO of Merrill Research, an
In this episode, we’re exploring a cornerstone of growth and innovation in the tech industry—Go-to-Market Partnerships. Joining us is Barrett King, a seasoned expert in crafting and scaling successful GTM partnerships. W
What does it take to achieve operational marketing excellence? Peter Mahoney, author of The Next CMO: A Guide to Operational Marketing Excellence, joins us to explore this question. Peter is a seasoned marketing and sale
“Most sales people’s walk does not match their talk.” How does one change this common perception about the sales world? The answer is simple: Trust Larry Levine is our podcast guest this week. He is the author of Selling
We already know that AI helps us speed things up and save a ton of time, but do we know how to use AI to open the door to new marketing tasks and opportunities we would not have considered before? In this episode, Mike A
AI in sales has been a hot topic for a while, but have you mastered the art of incorporating AI efficiently into your sales processes yet? Tune in as we unpack the journey of applying AI to maximize sales success with in
What does AI in digital marketing look like in action? Get the full scoop from AI and content marketing expert, Andy Crestodina. Andy is the Co-founder and Chief Marketing Officer at Orbit Media and a recognized expert i
How do you sell to a prospect without convincing and pushing? What makes phone prospecting successful? While there is no shortage of advice out there, Josh Braun, founder of Braun Training, has seen great results combini
What does effective demand generation look like for a fast-growing B2B SaaS company? In this episode of Tech Marketing Trends, we sit down with Edward Ford, the Global Demand Generation Director at Supermetrics, a leadin
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Tech Marketing Trends is hosted by Jakob Löwenbrand. The show is categorised under business and has published 163 episodes.
Tech Marketing Trends has published 163 episodes.
Tech Marketing Trends regularly covers business. It sits in the business category.
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