
Know Your Ship
How to Sell Value Over Price (And Close Bigger Deals)
From sewer pipes to sales pitches, Romm Jackson's career has been anything but conventional. In this episode, Romm Jackson, Head of Sales at Modo Studios, shares how an unplanned career path shaped the way he sells. His journey took him from leading a Planet Fitness location through COVID to working in industrial manhole repair and overseeing international call centers at TravelPass, with each role teaching him something new about people and persistence. Romm and host Frank Dolce also discuss the power of needs-based selling, how Modo stands behind its ad work with a performance guarantee, and why face-to-face relationships remain at the heart of his approach. Key Timestamps: [01:42] β What Modo Studios Does [06:13] β Behind the Scenes of a Kylie Jenner Brand Shoot [12:28] β An Unplanned Path Into Sales [14:28] β Growing a Planet Fitness Through COVID [17:18] β Leading by Example in Industrial Manhole Repair [23:10] β Overseeing 13 International Call Centers at TravelPass [26:08] β Overhauling the Sales Training Program [31:23] β Selling Value Over Price [33:56] β Performance-Backed Ad Packages [39:36] β Why Face-to-Face Networking Still Wins [45:17] β What Sets Modo Apart ABOUT KNOW YOUR SHIP Know Your Ship features conversations with the builders, founders, and leaders behind growing companies. Presented by eHub, a platform for e-commerce shipping and logistics. Optimize your shipping logistics: https://www.ehub.com Connect with Romm: Romm's LinkedIn: https://www.linkedin.com/in/romm-jackson Modo Studios LinkedIn: https://www.linkedin.com/company/modo-studios/ Modo Studios Instagram: https://www.instagram.com/modostudios Modo Studios website: https://modostudios.com/ Powered by www.ehub.com

