The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend. Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On... Talent Matters break down the big issues facing the advertising and communications business.
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Contact path
Public web form
Booking probability
33%
Guest openness
Selective
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Signup to Generate a PitchThe IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend. Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On...
Recent episodes include "The Effectiveness Files: Lessons from the 2026 IPA Effectiveness Awards" (21 October 2026, 63 minutes), "The Effectiveness Files: Will Butler-Adams, Brompton Bicycle" (23 September 2026, 39 minutes), and "New Business Diaries: The state of new business in 2026" (16 September 2026, 38 minutes).
IPA Podcast publishes roughly every two weeks, with episodes averaging 51 minutes across 119 episodes.
Booking probability for IPA Podcast is 33%, and the host is rated Selective on guests. IPA Podcast requires a Pod Score of 80 or higher. IPA Podcast's contact route on record: public web form.
The strongest fits for IPA Podcast are Marketing, Advertising & PR. IPA Podcast has a business audience.
IPA Podcast is a business podcast with 119 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
IPA Podcast
In a special edition of the IPA Effectiveness Files, Laurence Green explores the stories behind this year's IPA Effectiveness Awards. He chats to Nationwide's Richard Warren about their Gold-winning paper, and to...
IPA Podcast
Brompton Bicycle Managing Director Will Butler-Adams joins the IPA Effectiveness Files to talk about their journey to becoming Britain's biggest bike manufacturer, how they've set out to create urban freedom for happier...
IPA Podcast
Emily Crabtree, Global Marketing Director at IMA, and Patrick Ryan, Founder of 300 Consultancy, join the IPA New Business Diaries to discuss the state of new business in 2026, the 'age of more' and how to drive...
IPA Podcast
Jenny Biggam, Founder of the7stars, joins the IPA Making Sense Podcast to explain what makes a great planner, how to separate good judgment from risky decisions and explore whether it is time to reconsider what we call...
IPA Podcast
Monica Majumdar, Director of Client Strategy at Reach, joins the IPA Making Sense Podcast to explore the key lessons from a career spanning agencies and media owners; why attention, trust and local journalism matter...
IPA Podcast
<p>Tessa LeGassick, Chief Planning Officer at Hearts & Science, joins the IPA Making Sense Podcast to explore what makes a good planner, why the role is more important than ever, the impact of AI and much more.</p>
IPA Podcast
Tessa LeGassick, Chief Planning Officer at Hearts & Science, joins the IPA Making Sense Podcast to explore what makes a good planner, why the role is more important than ever, the impact of AI and much more.
IPA Podcast
<p>What is it about studying Classics that sets you up for success in the insight business? </p><p>Sam Knowles, Chief Data Storyteller at Insight Agents, joins the IPA Making Sense Podcast to discuss insight...
IPA Podcast
<p>Vicky Fox, Chief Planning Officer at Omnicom Media, joins the IPA Making Sense Podcast to share her advice for anyone starting their career now, how the pivot from searching to prompting is driving zero-click...
IPA Podcast
<p>Carlos Andres Rodriguez, Global Creative Director at Omnicom and IPA Insight Manager, Eric Kreis, join the IPA On... Podcast to explore Gen Z and modern dating trends.</p>
IPA Podcast
<p>Murvah Iqbal, CEO & Co-founder of all-electric delivery company HIVED, joins the IPA Effectiveness Files to talk about the journey HIVED has been on so far, the origins of the business and the core principles behind...
IPA Podcast
<p>Mike Follett, CEO of Lumen Research, joins the IPA Making Sense Podcast to explore the power of attention as a metric, how it varies across media and what this means in practice for planners and strategists.</p>
IPA Podcast
<p>Award-winning strategy and transformation leader and author Sue Unerman joins the IPA On... podcast to discuss her book 'A Year of Creativity', and lessons from a storied career in advertising on belonging, wellbeing...
IPA Podcast
<p>Rich Kirk, Chief Strategy Officer at EssenceMediacom, joins the IPA Making Sense Podcast to explore how to think about the physics of formats, what signal strength means for modern media planning, and how AI is...
IPA Podcast
<p>Initiative's Caroline Manning joins the IPA Making Sense podcast to explore how to find coherence in a fragmented media world, how planners can balance data, culture, and creativity, and how emerging tools like AI...
IPA Podcast
<p>Zehra Chatoo, the founder of AI consultancy Code for Good Now, joins the IPA Making Sense podcast to discuss how AI can transform marketing without losing the human touch, what true inclusivity looks like in brand...
IPA Podcast
<p>Joanna Allen, CEO of Little Moons, joins the IPA Effectiveness Files to explore her career working across category-defining brands, Little Moons' growth as a brand and why TikTok is such an important communication...
IPA Podcast
<p>Saatchi & Saatchi's Oli Richards, Forsman & Bodenfors' Louise Lang and Conquis' James Appleby join the IPA New Business Diaries to explore resilient pitching. They cover the impact of pitching on mental health, why...
IPA Podcast
<p>True’s Ellie Nicolaou joins the IPA Making Sense podcast to explore what the media landscape looks like from a Gen Z perspective, the benefits of non-traditional routes into the industry and what agencies can do to...
IPA Podcast
<p>The IPA Making Sense Podcast: Sarah Gale by Institute of Practitioners in Advertising (IPA)</p>
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