The IAB UK Podcast

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by Chief Strategy Officer, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at iabuk.com Hosted on Acast. See acast.com/privacy for more information.

The IAB UK Podcast is a business podcast hosted by IAB UK, with 308 episodes on record and a Required Pod Score of 80.

IAB UK hosts The IAB UK Podcast, a business show with 308 episodes published.

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  Episode #2

  Best Cities, Lasting Connections: building partnerships that last

  Sep 29, 202629 minS20

  After a decade of ranking the world’s Best Cities, Time Out welcomed Intrepid Travel as the franchise’s first commercial partner. What made it the right match, and what can other brands learn from their approach? James Chandler is joined by Hazel McGuire, Chief Marketing Officer at Intrepid Travel, and Gareth Thomas, Director of Strategic Partnerships at Time Out, to explore how the collaboration came together and what each organisation brings to the relationship. From choosing partners with shared values to protecting editorial independence, they discuss the decisions behind the partnership, the role of personal relationships and how to build lasting commercial value. Hosted on Acast. See acast.com/privacy for more information.

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  Episode #1

  Powering Growth: how digital advertising fuels the UK economy

  Sep 22, 202631 minS20

  What does digital advertising’s £175 billion contribution to the UK economy look like beyond the headlines? James Chandler is joined by Sinead Coogan Jobes, Head of Policy & Public Affairs at IAB UK, and Neil Ross, Partner and Head of Practice for Tech, Media and Telecoms at Public First, to explore the Powering Growth report. From helping small businesses find customers to supporting growth across the UK’s regions, they discuss how digital advertising creates economic value and the barriers preventing businesses from making the most of it. They also examine AI’s role in the industry’s evolution and how creator marketing, retail media and TV+ could open up new opportunities. Looking ahead to 2035, the conversation explores the report’s possible growth paths and what government and industry should prioritise to realise digital advertising’s potential. Hosted on Acast. See acast.com/privacy for more information.

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  Episode #4

  Threads of Context: how AI is rewriting targeting

  Sep 20, 202636 minS1

  AI is changing the way advertisers discover, package and optimise inventory, but what does that actually mean for buyers, publishers and the wider ad tech ecosystem? In this episode of the IAB UK Ad Tech Podcast , Pat is joined by Alexandra Bellisario, Chief Product Officer at OneTag , to unpack the next evolution of programmatic curation. Together they explore how AI is helping move curation beyond simple inventory packaging and towards outcome-driven decisioning, where real-time signals, media quality and advertiser objectives work together to deliver better campaign performance.  Plus, Pat, Joe & Alex round up the latest ad tech news, discussing Amazon DSP's adoption of VAST 4, the growing importance of creative identifiers, and the role creators are playing in helping AI companies build trust with audiences.  Hosted on Acast. See acast.com/privacy for more information.

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  Episode #3

  Shifting Sands: collaborative experimentation in the age of ai

  Sep 6, 202635 minS1

  AI is reshaping every corner of advertising, but what does that mean for the publishers whose content underpins the open web? In this episode of the IAB UK Ad Tech Podcast, Pat is joined by Damon Reeve, CEO of Ozone , to explore how AI is changing the ad tech landscape and the role publishers will play in its next chapter. Together they discuss the industry's biggest AI conversations, Ozone's approach to innovation, and why ensuring publishers remain at the heart of the ecosystem is essential as advertising continues to evolve. The conversation explores how technology can unlock new opportunities while protecting the value of trusted, premium content, and why collaboration across the industry will be critical in building an AI-powered future that benefits everyone. Plus, Alex and Joe round up the latest developments from across the ad tech industry. Hosted on Acast. See acast.com/privacy for more information.

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  Episode #2

  Meet Your Customer: Personas & AI

  Aug 23, 202623 minS1

  Personas have long been a cornerstone of marketing, but AI is fundamentally changing how they're built, understood and activated. In this episode of the IAB UK Ad Tech Podcast, Pat is joined by Joe Mountford, Director Of Insights at Crimtan , to explore how AI is redefining audience modelling. Together they discuss the evolution from traditional survey-based personas to AI-powered audience intelligence built on real-time behavioural signals, omnichannel data and statistical modelling.  Hosted on Acast. See acast.com/privacy for more information.

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