
The Art of Friction
“Friction for us has to do with obstacles,” says Hayagreeva “Huggy” Rao, a professor of organizational behavior at Stanford Graduate School of Business. “Obstacles can disable you. Obstacles can enable you.” Rao compares

Hosted by Stanford GSB · 🇧🇷 BR · EN · 54 episodes
Established thought leaders with verified media credentials.
How do we lead with purpose, make better decisions, and navigate an uncertain future? On If/Then , Stanford GSB faculty break down cutting-edge research on leadership, strategy, and more, exploring enduring questions and the forces reshaping business and society today, from AI to geopolitics. Hosted by senior editor Kevin Cool.
Stanford GSB hosts If/Then, a business show with 54 episodes published.

“Friction for us has to do with obstacles,” says Hayagreeva “Huggy” Rao, a professor of organizational behavior at Stanford Graduate School of Business. “Obstacles can disable you. Obstacles can enable you.” Rao compares

“I don’t see things like anybody else,” says Jonathan Berk, a professor of finance at Stanford Graduate School of Business. “And so I can see things people don't see.” On this episode, Berk explores recent research that

“When people come to view attitudes and opinions towards, say, political policies or issues as relevant to their identities, they become more extreme in their attitudes,” says Christian Wheeler, the StrataCom Professor o

“Masculinity is my new frontier,” says Ashley Martin, an associate professor of organizational behavior at Stanford Graduate School of Business. Martin, whose work examines why gender plays such a central role in how we

Steven Callander has spent years building a mathematical framework to answer the question of how people learn from experience. “Here in Silicon Valley, the expression that you learn from failure is very widespread and ve

Seemingly unrelated activities — like taking a soccer penalty kick or crafting an online dating profile — involve an embedded economics. “Understanding and applying economic logic can be valuable in pretty much any job o

When should we leap instead of take the obvious next step? Why do we instinctively see gender everywhere? When do our opinions begin to feel less like ideas and more like our identity? If/Then, from Stanford Graduate Sch

This week on If/Then we’re sharing an episode of GSB at 100, a limited audio series created especially for Stanford Graduate School of Business’s Centennial. GSB at 100 presents a scrapbook of memories, ideas, and breakt

This week on If/Then we’re sharing an episode of GSB at 100, a limited audio series created especially for Stanford Graduate School of Business’s Centennial. GSB at 100 presents a scrapbook of memories, ideas, and breakt
Show notes
This week on [If/Then or View From The Top] we’re sharing an episode of GSB at 100, a limited audio series created especially for Stanford Graduate School of Business’s Centennial. GSB at 100 presents a scrapbook of memo
Show notes
This week on If/Then, we’re sharing an episode of What’s Your Problem?, a show from Pushkin Industries where entrepreneurs, engineers, and scientists talk about the future they’re trying to build—and the problems they mu

This week on If/Then, we’re sharing an episode of GSB at 100, a limited audio series created especially for Stanford Graduate School of Business’s Centennial. GSB at 100 presents a scrapbook of memories, ideas, and break
Show notes
This week on If/Then, we’re sharing an episode of View From The Top: The Podcast, an audio series featuring leaders from around the world in conversation with MBA students. Recorded live at the CEMEX Auditorium at Stanfo

As we celebrate the conclusion of the second season of the If/Then podcast, we present a bonus episode featuring Deborah H. Gruenfeld, the Joseph McDonald Professor and Professor of Organizational Behavior and a Senior A

This week on If/Then, we’re sharing an episode of The Future of Everything, a podcast hosted by Stanford School of Engineering professor and friend of the show Russ Altman. Everyone has goals — some are monumental, other

This week on If/Then, we’re sharing an episode of Think Fast, Talk Smart, a podcast hosted by Stanford Graduate School of Business lecturer and friend of the show, Matt Abrahams. How do you communicate with others when y

Do you stick to the rules or do you roll through stop signs? Whether you’re “tight” or “loose” — how closely you adhere to social norms — has major implications for your life at home and at work. “To be effective, we wan

AI has the potential to reshape medicine. But translating its promise into solutions for providers and patients is a high-stakes challenge. “There’s a lot more problems than solutions available,” says Mohsen Bayati, the

“The way I think about trying to anticipate and shape the AI future requires us to take a step back and ask ourselves first, ‘What does this technology do? What does it enable?’” reflects Amir Goldberg, a professor of or
Show notes
Neil Malhotra, the Edith M. Cornell professor of political economy at Stanford Graduate School of Business, aims to identify the nature of our tumultuous political moment in his work. In this episode, Malhotra explores r
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To pitch If/Then, visit https://www.gsb.stanford.edu/business-podcasts/if-then for contact information, then craft a tight one-paragraph hook that ties your expertise to a gap in their recent business coverage.
If/Then is hosted by Stanford GSB. The show is categorised under business (management) and has published 54 episodes.
If/Then has published 54 episodes.
If/Then regularly covers business, management, science. It sits in the business category, with a management focus.
If/Then is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
If/Then hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of If/Then average 26 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates If/Then's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 9 days ago.