Hosted by Unknown Host · 🇺🇸 US · EN · 74 episodes
Established thought leaders with verified media credentials.
Marketing is changing faster than ever before. In each episode of the House of Demand podcast, Max van den Ingh and Jonas van de Poel show you what’s changed, and why you should care. This way, you can make sure your marketing roadmap stays right on track. Get ready for 30 weekly minutes of our B2B SaaS marketing POV.
Unknown Host hosts House of Demand, a business show with 74 episodes published.
S3E18 - Timing your positioning Positioning means strategically choosing a position you want your company to hold in your target audience’s minds. This decides how your product will be perceived in relation to your wider
S3E17 - Ads meet buying journey What do we mean with ads? Well, basically all forms of digital advertising, a.k.a. paid media. Which means running paid campaigns across platforms like LinkedIn, YouTube, Google, Reddit, a
S3E16 - When AI is not the right way People are using AI for everything. For research, to draft articles, to brainstorm ideas, to analyse data. And many more things. It is starting to feel as if you can do everything wit
S3E15 - Pattern disrupt marketing People are confronted with thousands of marketing assets every day. In the street, on the internet, on social media, on tv. Marketing formats tend to turn into best practices and pattern
S3E14 - The red tape trap Red tape: excessive bureaucratic processes. As organizations grow, the amount of red tape increases significantly and quickly turns into a massive handicap. Especially for marketers. Marketers n
S3E13 - Achieving thought leadership What is thought leadership? And when can you truly call yourself a thought leader? It’s a question many executives are asking today. And it’s no surprise. The world is constantly evol
S3E12 - Things that actually work Things are wild out there. The AI revolution has gotten everyone riled up and doubting themselves. Basically, the changing way in which people buy things and navigate the internet, AI an
S3E11 - Buying journey buy-in The buying journey isn’t linear. Try asking the people (non-marketers) you work with to think back to the last time they purchased B2B SaaS software. Ask follow-up questions about that buyin
S3E10 - The alignment myth Sales & marketing alignment. Is it a myth? A lot of companies still try to align marketing & sales by making them become friends. Share desks in the office. Calling them a revenue team. Making
S3E9 - Distribution comes first Distribution, in essence, is the practice of reaching your target audience. In B2B SaaS marketing, you’d want to do that as directly as possible to prevent waste. You need to figure out wh
S3E8 - AI search gold rush You can call it AI search optimization. Or, you can call it GEO, AEO, LLMO. The jury’s still out. Whatever. We’re basically talking about trying to get visibility in tools like ChatGPT, Claude,
S3E7 - Consistent CEO content Social media is the most powerful brand-building tool ever created. Hands down. And companies that invest in founder brands consistently are the most effective marketing organizations. Yet m
S3E6 - Brand over acquisition Investing in brand and demand generation might seem scary. It’s a long-term marketing game that requires runway and strong conviction. The early stages can feel like you’re pouring effort an
S3E5 - Magic of the moment ‘The moment’ is the thing that is happening, right now. The thing that is relevant and urgent. There’s something magical about tapping into that moment in your B2B marketing campaigns. It's som
S3E4 - Employee-led growth There‘s a bunch of these terms in marketing, each with their own flavor and philosophy: product-led, sales-led, founder-led, etc. The latest buzzword: employee-led growth. What that means is pr
S3E3 - The AI era marketing mix The mix of marketing channels you should invest in isn’t static. This mix is always changing. And right now, it's changing significantly, and fast, under the influence of AI tools being us
S3E2 - Focus on trust over traffic Obsessing over traffic just incentivizes marketers to prioritize shady traffic generation tactics. Meanwhile, 44% of B2B buyers are highly relationship-oriented and ask peers for recomm
S3E1 - Attention vs. attribution In B2B SaaS marketing, attention could be interpreted as: getting in front of the right people with interesting stuff. Attribution could be interpreted as the process of identifying which
S2E23 - De ROI van social content ROI: je steekt ergens tijd en/of geld in, en daar wil je iets voor terug, het liefste omzet. Keiharde euros. Maar hoe zit het met de ROI van social content? Denk aan posts op je LinkedIn
S2E22 - Moderne marketing metrics We spenderen tijd en geld aan marketing en het idee is dat we het bedrijf vooruit bewegen. Om grip te krijgen op dit proces wil je het liefste aan de hand van een aantal datapunten kunne
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House of Demand is hosted by Unknown Host. The show is categorised under business (marketing) and has published 74 episodes.
House of Demand has published 74 episodes.
House of Demand regularly covers business, marketing. It sits in the business category, with a marketing focus.
House of Demand is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
House of Demand hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of House of Demand average 29 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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